The It-Girl Camera: Enter Your Pink Era. Capture it. Print it. Own it.
Dubai, United Arab Emirates / Gulf Press, September 2025 – Fujifilm Middle East announces the launch of the hybrid instant camera “instax mini Evo™” in a new color, “Gentle Rose”.
The instax mini Evo™ is a hybrid instant camera that combines digital technology with the classic card-sized instax mini film. Already celebrated worldwide for blending analog charm with digital versatility, the instax mini Evo™ is more than just a camera, it’s a statement piece. Now available in three stylish finishes — Black, Brown, and the new Gentle Rose — the mini Evo combines premium design with hybrid technology, making it the must-have accessory for trendsetters, creators, and fashion lovers alike.
With its Gentle Rose finish, the mini Evo invites users to step into their Pink Era, transforming everyday hangouts, coffee dates, and adventures into shareable, print-worthy memories. Equipped with 10 lens effects and 10 film filters (offering 100 creative combinations), an LCD preview screen, and smartphone printer functionality, it ensures that every captured moment can be printed, held, and shared instantly.
Beyond its advanced features, the mini Evo has earned global recognition for design excellence, receiving prestigious honors such as the Red Dot Design Award and the iF Design Award. Its analog-inspired controls, the lens dial, film dial, and print lever, are crafted with attention to detail, creating not only a tactile but also a fashionable experience.
With Gentle Rose, Fujifilm positions the mini Evo as more than a hybrid instant camera; it’s the “It-Girl Camera” of 2025, an essential style statement and cultural movement.
Product Name, Release Date, and Price
Product Name | Release Date | Price |
(1) instax mini Evo™ “Gentle Rose” | September 25, 2025 | 250$ |
Price & Availability
UAE: Instax mini Evo™ is available at a starting price of AED 899
KSA: Instax mini Evo™ is available at a starting price of SR 999
Qatar: Instax mini Evo™ is available at a starting price of QAR 999
Iraq: Instax mini Evo™ is available at a starting price of IQD 287,000
Kuwait: Instax mini Evo™ is available at a starting price of KD 67.900
For more information, visit the website instax.com or slide into the brand’s DMs on Instagram @fujifilminstaxme.
