The UAE’s cult-favourite cookie brand is expanding from its delivery-only roots to a physical home, bringing playful indulgence, mystery, and its signature flavours to Abu Dhabi
Adding to the intrigue, Halloween arrives with a twist as Cookie Conspiracy unveils a tempting spooky seasonal menu alongside its signature classics
Abu Dhabi, UAE (29 October 2025): The moon landing was faked. The Earth is flat. Elvis lives. And now, another conspiracy has just been confirmed, as the UAE’s most out-of-the-box cookie brand, Cookie Conspiracy, has finally opened its first-ever kiosk at Yas Mall, Abu Dhabi. A brand that continuously breaks the mould, transforming the humble cookie into a symbol of playful indulgence and creative rebellion, this milestone marks the beginning of a new chapter for the homegrown sensation that has been winning hearts and sweet tooths since its delivery-only beginnings.
Born in the midst of lockdown, Cookie Conspiracy started as founder Amanda Jenkin’s passion project when she began baking for friends, family, and fitness clients. A personal trainer by day and a self-proclaimed cookie conspirator by night, Amanda was always in on the joke, but she wasn’t sabotaging diets; rather, proving a point that balance is everything. One cookie won’t make you gain weight, just like one salad won’t make you lose it. That delicious philosophy, paired with her perfectionism for flavour and texture, laid the foundation for what would become a full-blown dessert movement.
The brand’s playful narrative was then brought to life with co-founder Elliot Barron, a Dubai-based entrepreneur and marketing strategist who saw the potential to turn Amanda’s late-night cookie experiments into a UAE phenomenon. Together, the duo created Cookie Conspiracy, a brand that thrives on curiosity, quality, and craft, transforming cookies into something extraordinary. The brand’s identity is rooted in mystery and intrigue, encouraging every customer to “question everything”, including what makes a cookie truly unforgettable.
Now, after years of amassing a cult-like status online, Cookie Conspiracy has found its first physical home at Yas Mall, Abu Dhabi. The kiosk brings the brand’s signature flavours, fresh-baked aroma, and playful packaging to life in an immersive, grab-and-go setting. Until now, fans across the UAE have been ordering online for next-day delivery via Talabat, Deliverect, or the brand’s website, but the Yas Mall launch marks the next evolution in its story and gives cookie lovers a front-row seat to the handcrafted magic.
Each Cookie Conspiracy creation is a work of edible art. Handmade, thick, and loaded with the finest ingredients, including Belgian chocolate, high-quality butter, and house-made fillings, everything is crafted in small batches, free from artificial additives or preservatives, and baked to that perfect chewy-meets-crispy texture. Beyond cookies, guests can pair their indulgence with speciality coffee creations like “Cover Story” (Cappuccino), “Clean Slate” (Flat White), “Blurred Lines” (Latte), or “Soft Power” (Matcha Latte), part of the brand’s cheekily named beverage lineup.
The regular menu features a tempting variety of favourites, including “Blackout Theory”, a brown butter toffee chocolate cookie that is rich, gooey, and dangerously addictive, “False Alarm”, a lemon white chocolate creation that bright, buttery, and zesty, “Unverified Source”, where brown butter meets banana bread energy, and “Crumble Under Pressure”, a take on apple crumble reimagined. For the indecisive, there’s always the “Inside Job” collection of 6, where you can enjoy six signature flavours revealed and ready to devour, or the “Conspiracy Experience”, a 12-cookie mystery box featuring limited-edition flavours curated by Amanda herself
Amanda Jenkins, Founder and Head Pastry Chef of Cookie Conspiracy, shared, “This launch means everything to us. It’s the start of a new adventure and the first time people can physically experience the world of Cookie Conspiracy. Yas Mall is the perfect setting for our debut, and we can’t wait to share our cookies, coffee, and a little bit of mischief with Abu Dhabi.”
