22 May, 2023

Ladurée Launches its New E-Commerce Platform to Bring French Delicacies to Doorsteps

Savour Ladurée's Sweet Treats with Just a Few Clicks



Dubai, UAE, May 2023 - Ladurée, the world-renowned French patisserie brand, has announced the launch of its new e-commerce platform. This initiative is part of the brand’s effort to expand its online presence and bring its signature products to customers in the UAE. 

With the launch of the e-commerce platform, customers residing in the UAE will now be able to order magnificent delicacies with just a few clicks. The e-commerce platform provides a seamless and user-friendly experience for customers to browse and purchase from the comfort of their homes. 


Setting itself apart from other e-commerce and delivery platforms, Ladurée manages its own delivery and logistics, ensuring that every step of the process meets the brand's rigorous standards. By eschewing third-party aggregators, Ladurée maintains full control over the delivery process, guaranteeing a luxury service that aligns with its reputation for excellence.


One of the standout features of the e-commerce platform is its extensive delivery coverage, reaching every area within the UAE. This presents a remarkable opportunity for customers residing in Emirates such as Fujairah and RAK, where Ladurée does not currently have physical stores. Now, residents in these regions can savor Ladurée's delectable offerings without the need for a physical store nearby.


The e-commerce platform offers a wide range of products, including a variety of flavorful macarons, delicious cakes, premium teas and jams. Customers have the option to order a special macaron pyramid with a choice of two or three flavours. Delivery services are available, allowing customers to conveniently receive their orders at their doorstep. This platform also enables customers to pre-order cakes for delivery, as long as the order is placed at least 24 hours in advance. For those who can't resist Ladurée's tempting macarons, they can simply visit the store and instantly collect their desired customized box of macaron assortments. This way, they can indulge in their cravings without any waiting time for delivery.


“We are thrilled to announce the launch of our e-commerce platform which will enable our customers to relish Ladurée's renowned delights no matter where they are in the emirates," said Nicolas Bonnier, Regional Operation Director of Ladurée. "Our team has worked hard to ensure that the same level of quality and attention to detail that our customers have come to expect from our physical stores is reflected in our online offerings.”


Ladurée's exquisite French desserts have been enjoyed by discerning customers for over a century. The brand's reputation for quality and elegance has made it a favourite of confection aficionados and celebrities alike. With this new e-commerce platform, Ladurée is committed to providing the best possible experience for its customers and ensuring that the taste of France is never far away. The E-commerce platform is now live and available for orders.