Monday, 6 December 2021

Al Masaood Automobiles expands scope of ‘Al Masaood Confidence’ to include owners of certified pre-owned vehicles


Under programme, CPO customers can replace vehicles 15 days from date of purchase


Abu Dhabi, December 6, 2021 - Responding to high customer demand, Al Masaood Automobiles, the exclusive distributor for Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western region, has announced that it is expanding the scope of its ‘Al Masaood Confidence’ programme to include the owners of certified pre-owned (CPO) vehicles.

‘Al Masaood Confidence’ was launched initially for new car buyers, giving them the option to ask for a replacement of their vehicles if unsatisfied with their purchase. The programme provides a 15-day satisfaction guarantee, which means that a customer can select another car of their choice as a replacement within 15 days from the date of purchase.

The company has now extended the same guarantee to buyers of CPO models. Within the set timeframe, Al Masaood Automobiles’ customers can avail themselves of the programme to replace their units with another pre-owned vehicle. For Nissan buyers, they can benefit as well from the company’s ‘Nissan Intelligent Choice’ fleet of CPO vehicles, the first manufacturer-backed warranty for CPO in the region.

Apart from vehicle replacements, customers can also enjoy a host of other benefits under ‘Al Masaood Confidence’ such as roadside assistance services and an exclusive employment payment protection plan.

An added option, the employment protection plan is an innovative solution designed to protect customers from unexpected events and anticipate their requirements post-pandemic. This insurance coverage assures them that their monthly instalments will be paid for up to four months in case they were made redundant by their employers.

Irfan Tansel, CEO of Al Masaood Automobiles, said: “‘Al Masaood Confidence’ reflects our continuing efforts to achieve customer satisfaction, sustain the trust and confidence of our clients, and elevate their overall experience with us. When we launched it, we witnessed an overwhelming customer response, and the demand is only rising. This demonstrates that we are meeting their needs through this initiative. As addressing customer requirements is a priority for us, we have decided to widen the reach of our programme so that more customers can benefit from our offerings. We are confident that our CPO buyers will also take advantage of this initiative.”

“Expanding the scope of ‘Al Masaood Confidence’ is just one of our many undertakings geared towards realising our vision to deliver excellence and innovation. We will continue to look for ways to enhance the experience of our customers and make their journey with us as seamless and enjoyable as possible,” he added.

All CPO vehicles sold under the ‘Al Masaood Confidence’ programme pass stringent quality checks and technical tests, with a seven-year warranty or 30,000 kilometres, whichever comes first, to guarantee buyer confidence.
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