Wednesday, 29 September 2021

La Brosse & Dupont comes out at Beautyworld Middle East 2021

Meet up with La Brosse & Dupont at Beauty World Middle East from 5 to 7 October in Dubai.

An opportunity to discover this leading haircare, hygiene and beauty group, via new, original ranges in the French Pavilion- Hall 2, Stand no. S2D30

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A historical French player

La Brosse & Dupont (LBD) a French company founded in 1845, LBD Group is a historical figure in the French beauty and cosmetics sector. The company specializes in accessories for hairdressing, brushing, hygiene and beauty. With more than 10,000 products, La Brosse & Dupont is constantly renewing its ranges in order to keep ahead of new trends and technical advances. A genuine expert in the development of innovative, attractive and high-performance extensive ranges, this year it is once again the French leader in the department store category, with 29.6% market share (source: LSA 2021).

An International Reference

With operations in more than 40 countries and over a hundred years’ experience, the company has established itself internationally via its 4 Business Units, placing innovation and quality at the heart of their approach. La Brosse & Dupont is now striving to expand its business activities in the Gulf countries. This year’s World Expo represents a great opportunity for the group to “come out” in Dubai, which is THE undisputed platform in the Middle East.

A Committed Group

LBD attaches particular importance to the quality and reliability of its products. For some years now, the group has been committed to an eco-responsible approach with an “eco-design” product offering - reduced packaging, development of “bare” products, use of recycled materials and implementation of new sustainable and renewable ranges. The company is fully committed to its CSR approach and controls the whole of its value chain, from product creation to shelf display. Many of its products are certified Made in France.

Find us on booth S2D30

The Beautyworld Middle East will be the occasion to discover the Allegory ranges to be launched on the French pavilion, and Marcel Smith, whose products have been designed for demanding consumers, who insist upon refinement and quality - hair brushes, hairdressing accessories. A few limited editions developed in collaboration with trend forecasting agencies will also be on display on the stand, along with ranges designed or manufactured in France. Finally, the company, which is no. 1 in hairdressing & beauty accessories in France, will present its eco-responsible range made from organic cotton or recycled PET: La Fabrique Green, Naturally Eco-Friendly & Committed. A very diversified offering, designed to meet consumer expectations in the Middle East.