Tuesday, 6 March 2018


  • The Amazing Thailand Luxury Campaign will focus on luxury and women's female focused travel
  • Tourism Authority Thailand and Emirates Airline partner up for new campaign

MENA, 6 March 2018: Tourism Authority Thailand (TAT) Dubai and Middle East Office has partnered with Emirates Airline to launch a joint campaign, which will promote Thailand as a luxury holiday destination to female & family travellers across the Middle East. ‘Open to the New Shades’ is the strapline for the campaign, which will be broadcast across digital, online and radio platforms. 

Mr. Pairat Sukngam, Deputy Director, Tourism Authority of Thailand (TAT) Dubai & Middle East Office, said: “With the world-renowned Thai hospitality of luxury products and services available throughout the country, TAT is now tied up with Emirates Airline to run a tactical campaign from 5 to 19 March, in order to promote Thailand as a 5-star holiday destination for Middle East travellers by using our latest global marketing campaign under the theme of “Open to the New Shades”. The concept of New Shades is divided into five categories; shades of Thai gastronomy, shades of Thai arts and crafts, shades of Thai culture, shades of Thai beaches & nature and shades of a Thai way of life. Therefore, Thailand has so much to be explored and discovered with new experiences calling out to be lived – unique cuisine, exquisite art, rich culture, exotic nature, incredible beaches and an open, authentic way of life that’s uniquely Thai.
The new campaign will also see the Emporium and EmQuartier come on board as a partner.

Donlachanai Sutharomna, General Manager, International Marketing, Emporium and EmQuartier, said: “We are so pleased to be part of this campaign to promote Thailand to female & family travellers as well as tap into the luxury segment of the Middle Eastern market. The Emporium and EmQuartier, Thailand's first luxurious fashion and lifestyle shopping complex, is situated in the heart of Sukhumvit Road and is a one-stop shopping concept complete with leading international brands, a full-scheme department store, a 5-star movie complex, kids’ playground, gourmet market, a wide selection of chic cafes and restaurants, beauty salons, jewellery shops and lots more. Discover premium goods, unique and exotic Thai handicrafts, and world-class brands in a warm and relaxed atmosphere. Our joint marketing campaign with TAT is very simple by simply presenting the EM flyers distributed through all the Emirates’s networking travel agencies in the UAE to avail the special welcome package and gift set at The Tourist Lounge, Emporium and EmQuartier shopping malls”

Tourism Authority of Thailand launched the campaign with a special Thai-themed event on 5th March at Gold on 27 Bar, Burj Al Arab, Dubai with several dignitaries and media in attendance.

What: Luxury and Women’s Travel Campaign of Thailand with Tourism Authority of Thailand and Emirates Airline
When: 5 March 2018
Time: 7.00 – 9.45 PM
Where: Gold on 27 Bar, 27th Floor, Burj Al Arab, Dubai - UAE