Samsung’s new TV campaign is for
the next generation of TV viewers who are viewing less and less linear TV, and
thus less television advertising, by choosing advertising-free streaming services.
With this in mind, the Samsung campaign does not just state what the QLED
features are, but also takes the viewer on a journey into light.
This extensive TV and digital
campaign is celebrating the launch of its all-new TV category, Samsung QLED
TV. The focus of the advert, entitled "The Voice of Light" is poetic
and dramatic; it takes the viewer on a journey of light, giving them a first
person experience of light travelling and hitting objects during a morning in
Paris. Like the rising sun, the light makes ordinary scenes a captivating and
engaging visual experience. Highlighting how light travels, the advertisement
cleverly plays on the QLED’s innovative features that allow you to see colour
in a new light, offering bold contrast in both bright and dark surroundings.
Advertising not just for television, but for viewing
Instead of making an advertisement for
television, Samsung makes advertising that is made for viewing. In a single-shot
of up to 60 seconds, the traveling focus
of the advert looks at the journey of light and encourages the viewer to watch it
over and over again. The TV Commercial works as a teaser for the overall TV
experience, which is poetic, epic and dramatic, enriched with colour and was
created through progressive enhancements instead of cut-downs. In just seven
seconds a story is told that entices the viewer to watch further to 15, 30 and
60 seconds with a desire to see it to the end.
The all-new QLED TV has three
distinctive features – Q Picture, Q Style and Q Smart – that address consumer
requirements when it comes to their TV consideration. Q STYLE is freedom in TV design
and it serves several purposes; with its Invisible Connection, it takes care of
the unsightly salad of cables usually found beneath the TV, and its No-Gap Wall
Mount is installed in a very short time and allows for easy post-installment
adjustments.
Q PICTURE offers a premium viewing
experience. QLED TVs can reproduce almost any color known to man, making HDR
content more vibrant and natural-looking. And these colors don’t change if the
viewer is sitting right in front of the TV or a little off to the side. With
100% color volume and bold contrast for a day
or night setting the new QLED is the next
innovation in TVs. A picture perfect view from every seat and the option to
turn your phone into a remote, the generation of new TV owners can have full connectivity
and stream services direct from their phones.
Q SMART offers viewers a unified
experience. Instead of having to search for individual apps and channels and
services, the QLED TV has the Smart Hub that offers them on one screen, and the
One Remote Control also enables consumers to control the TV and most of the
devices connected to the TV, while even integrating voice control. The QLED is a TV that is smarter than ever; it
allows the user to access their favorite apps, content
and sports through the Samsung Smart Hub, all in one place.
