Tuesday, 23 August 2016

Social Olympic games

Rio 2016 was the most social Olympic Games in history, with athletes, celebrities and fans across the world coming to Instagram to connect around the world’s largest sporting event. The celebrations, commiserations, events—and the all moments in between—were captured and shared by the platform's global community through photos, videos and Instagram Stories.

Between 5th – 21st August 131 million people posted, liked, commented and shared pictures and video associated with the Games 916 million times

From Tom Daley’s celebrations and Usain Bolt's signature pose, to Gisele Bundchen's love for Brazil and Zac Efron's support for the U.S. Gymnastics team, a variety of authentic and behind-the-scenes milestones were marked on Instagram. 

Over the course of the last two-plus weeks, we tracked the best content and data on Instagram around the 2016 Olympic Games and you can find our wrap-up below. Please note that the following data reflects content posted from August 5 - August 21. This includes:
  • Most iconic moments from the Games on Instagram
  • 10 of the top-liked photos from Olympic athletes 
  • 10 of the top-liked photos from non-Olympians
  • 10 of the most-viewed videos from athletes / celebrities
  • Most talked about athletes
  • Top 10 hashtags and emojis throughout the Games
  • Athletes with the most growth in followers since the Olympics began (8/5)
If you do plan on covering this, please do remember to embed the posts using the details below:

How to embed a video or photo from  Instagram
1.            Go to http://instagram.com/[username]
2.            Click on the post to expand it
3.            Click on the right side of the post
4.            Copy the embed code that appears and paste it into your web page's HTML

Top Moments (determined by ranking the moments when the most people were interacting with Olympics-related content on Instagram)

1. 8/14 – Usain Bolt won gold in the men’s 100M dash
2. 8/9 – US women’s gymnastics team – aka #finalfive – win gold in the team final
3. 8/13 – Michael Phelps wins 23rd and final gold medal in the 4x100M medley relay
4. 8/12 – Katie Ledecky wins gold in the women’s 800M freestyle (third individual gold medal; fourth gold medal overall)
5. 8/11 – Simone Biles wins gold in the individual all-around for women’s gymnastics

Top-Mentioned Athletes (those who received the most mentions + likes + comments within Olympics-related content)

1. Michael Phelps (@m_phelps00)
2. Neymar (@neymarjr)
3. Usain Bolt (@usainbolt)
4. Simon Biles (@simonebiles)
5. Katie Ledecky (@kledecky)

Top-Liked Athlete Posts
This contains a selection of the most-liked Olympics-related photos from athletes who competed in the Rio 2016 Olympic Games:
  1. Team Brasil Football (Soccer) Player Neymar (on his knees pointing to the sky) - https://www.instagram.com/p/BJWdk1ggsFf/?taken-by=neymarjr - 1.7m likes
  2. Team Brasil Football (Soccer) Player Neymar (photo of Usain Bolt in signature pose) - https://www.instagram.com/p/BJHRzh8gAPL/ - 1.4M likes
  3. Team USA Gymnast Simone Biles (getting a kiss from Zac Efron) - https://www.instagram.com/p/BJL3a4ij0Fl/ - 673K likes
  4. Team Jamaica Sprinter Usain Bolt (holding his gold medal) - https://www.instagram.com/p/BJJnvTSBcfz/ - 583K likes
  5. Team Jamaica Sprinter Usain Bolt (after winning gold in the 200m) - https://www.instagram.com/p/BJRdtkShmMQ/ - 543K likes
  6. Team USA Swimmer Michael Phelps (End of Games thank you post) - https://www.instagram.com/p/BJTiFanAObs/ - 538k likes
  7. Team USA Swimmer Michael Phelps (retirement photo with family in pool) - https://www.instagram.com/p/BJOIk4WgIa0/ - 537K likes
  8. Team Brasil Gymnast Arthur Nory Mariano (holding up gold medal) - https://www.instagram.com/p/BJGf-K2j3r1/ - 418K likes
  9. Team USA Gymnast Aly Raisman (with actor Zac Efron) - https://www.instagram.com/p/BJMAm8xAMG0/ - 375k likes
  10. Team USA Basketball's Kevin Durant (with Michael Phelps) - https://www.instagram.com/p/BI6cq9sjPpv/ - 367k likes

Top-Liked Non-Olympian Posts
This contains a selection of the most-liked Olympics-related photos from non-Olympians:
  1. American Actor Zac Efron (with Simone Biles) - https://www.instagram.com/p/BJMBhkUAFbA/ - 1.7m likes
  2. Real Madrid Football (Soccer) Player Cristiano Ronaldo (photo of Usain Bolt with his medals) - https://www.instagram.com/p/BJVdYKzgqFY/ - 1.5m likes
  3. American Actor Zac Efron (in the stands at the Olympic Stadium) - https://www.instagram.com/p/BJOpIEtglUF/ - 1.4m likes
  4. American Model Gigi Hadid (with Vogue cover mate, Team USA Decathlete Ashton Eaton) - https://www.instagram.com/p/BIwqYEHDzXP/ - 961K likes
  5. Brazilian Supermodel Gisele (walking down runway at Opening Ceremony) - https://www.instagram.com/p/BIxJXwxjuj3/?taken-by=gisele - 648K likes
  6. Real Madrid Football (Soccer) Player Sergio Ramos (wishing Team Spain good luck at #Rio2016) - https://www.instagram.com/p/BIwvVsuAwmo/ - 371k likes
  7. American actress/model Emily Ratajkowski (sultry Olympic pose - “Let the Games Begin #Rio2016”) - https://www.instagram.com/p/BIu8I5MAPYU/ - 291k likes
  8. Brazilian Supermodel Adriana Lima (relaxing at her AirBnB in Rio) - https://www.instagram.com/p/BI7oAlAgPeP/ - 270k likes
  9. Brazilian Supermodel Alessandra Ambrosio (celebrating her country hosting #Rio2016)- https://www.instagram.com/p/BIujayYjphz/?taken-by=alessandraambrosiok - 230k likes
  10. Floyd Mayweather (standing in front of the cruise ship where he stayed for #Rio2016) - https://www.instagram.com/p/BJCzrk1DSpP/ - 161k likes

Most-Watched Videos on Instagram
These are a selection of the most-watched Olympics-related video posts on Instagram:
  1. Team Canada Volleyball Player Jay Blankenau (from Opening Ceremony) - https://www.instagram.com/p/BIv4cunD22e/ - 12.1M views
  2. Team USA Gymnast Simone Biles (Boomerang of her kissing American Actor Zac Efron on cheek) - https://www.instagram.com/p/BJL1u4rjoPN/ - 11.4M views
  3. Team Australia Diver Melissa Wu (training dive) - https://www.instagram.com/p/BI2IuKAga2T/ - 9M views
  4. Team USA Synchronized Swimmer Mariya Koroleva (underwater training video with swimming partner) - https://www.instagram.com/p/BI7jZj6Dq_C/ - 6.2M views
  5. GB and England Synchro (training for competition) - https://www.instagram.com/p/BI0ksrhASDb/ - 4.9M views
  6. Brazilian Supermodel Gisele (walking the catwalk at Opening Ceremony) - https://www.instagram.com/p/BIxNOFtjhMC/?taken-by=gisele - 4.6M views
  7. USA Volleyball (slo-mo of team training before competition) - https://www.instagram.com/p/BI7zCfHDqZB/ - 4.6M views
  8. Team Canada Tennis Player Genie Bouchard (video of Team Canada walking to Opening Ceremony) - https://www.instagram.com/p/BIvizm2ArCB/ - 4.4M views
  9. Team USA Basketball Player Kevin Durant (congratulating Michael Phelps on his gold, along with fellow basketball players) -https://www.instagram.com/p/BI6eZASjUSm/ - 4.5M views
  10. Team USA Basketball Player Klay Thompson (playing a game of American football in Rio with teammate Jimmy Butler) -https://www.instagram.com/p/BI0N7LdDypl/ - 4.5M views


Usain Bolt and Neymar Jr. paying tribute to one another's Olympic gold medals:
Usain Bolt (photo of Neymar in Bolt's signature pose; caption: Congrats to Brasil football team on winning gold @neymarjr #Rio2016)
Neymar (photo of Usain Bolt in signature pose; caption: 
KING️MITO @usainbolt 👏🏽) - “mito” means “myth” in Portuguese

Tiny Gymnasts with Super Tall Athletes:
Team USA Gymnast Aly Raisman with Liz Cambage, Team Australia Basketball Player
Team USA Gymnasts Ragan Smith and Team USA Basketball Player Kevin Durant
Team USA Gymnasts Ragan Smith with Team USA Basketball Player Deandre Jordan
Team Brasil Gymnast Rebeca Andrade with Team Brasil Beach Volleyball Player Alison Cerutti 
top Hashtags
  1. rio2016
  2. olympics
  3. olimpiadas2016
  4. rio
  5. riodejaneiro
  6. olimpiadas
  7. brasil
  8. olympics2016
  9. brazil
  10. olympicgames

top Emoji
  1. 🇧🇷
  2. 👏
  3. 🇺🇸
  4. 🏅
  5. 😍
  6. 😂
  7. 💪
  8. 💚
  9. 💛
 ريو ٢٠١٦ ودورة الألعاب الأولمبية العالمية الأشهر اجتماعياً في التاريخ، والتي تجمع عبر صفحات انستغرام الرياضيين، المشاهير والمشجعين من مختلف انحاء العالم في أكبر حدث رياضي على مستوى العالم. بدءاً من الحدث الاحتفالات، تفاعل وتعاطف الجمهور، - لحظة بلحظة – يتم بثها مباشرة ومشاركتها عبر منصة الشبكة العالمية عبر الصور والفيديوهات وقصص انستغرام.
ما بين تاريخ ٥ -٢١ أغسطس شارك ١٣١ مليون شخص، بنشر، وأعجاب، وتعليق، وصور، وفيديوهات مشتركة حول دورة الألعاب الأولمبية لتصل بذلك المشاركات الى ٩١٦ مليون مشاركة.

نذكر على سبيل المثال منها نجوم الاحتفالات الخاصة ب"ريو" مثل "توم دالي"  احتفالات "توم دالي"، والاسطورة "يوسين بولت"، والعارضة الشهيرة "جيزيل بندشن" عاشقة البرازيل و النجم "زاك أفرون" الذي يدعم الفريق الأمريكي بالإضافة الى العديد من الرياضيين والذين شاركوا من وراء الكواليس على أنستغرام.


والجدير بالذكر بأن التعليقات والتفاعل إزداد في الأسابيع الأخير للأولمبياد، ونرفق التقرير ادناه لمزيد من المعلومات حول التفاعل على موقع انستغرام ما بين ٥-٢١ أغسطس. وهو كالتالي:

معظم اللحظات المميزة من الألعاب دونت على إنستغرام
اكثر ١٠ صور للرياضيين (المشاركين في الأولمبياد) حازت على الاعجاب
أكثر ١٠ صور لغير الرياضيين (المشاركين في الأولمبياد) حازت على الأعجاب
أكثر ١٠ فيديوهات تمت مشاهدتها من قبل الرياضيين/ المشاهير
اكثر الرياضيين تم التحدث عنهم
اعلى ١٠ هاشتاج ورموز تعبيرية خلال دورة الألعاب الأولمبية.
اكثر الرياضيين متابعة من١ بداية دورة الألعاب الأولمبية (٨/٥)

في حال رغبتكم في تغطية هذا المقال الرجاء استخدام العناوين التالية:

كيف تقوم بضم الفيديو من انستغرام:

How to embed a video or photo from  Instagram
1.            Go to http://instagram.com/[username]
2.            Click on the post to expand it
3.            Click on the right side of the post
4.            Copy the embed code that appears and paste it into your web page's HTML


أفضل اللحظات ( يتم تحديده في لحظات الأكثر انشغالا وتفاعلا من الجمهور بتفاصيل الألعاب الأولمبية على انستغرام)


Top Moments (determined by ranking the moments when the most people were interacting with Olympics-related content on Instagram)

1. 8/14 – Usain Bolt won gold in the men’s 100M dash
2. 8/9 – US women’s gymnastics team – aka #finalfive – win gold in the team final
3. 8/13 – Michael Phelps wins 23rd and final gold medal in the 4x100M medley relay
4. 8/12 – Katie Ledecky wins gold in the women’s 800M freestyle (third individual gold medal; fourth gold medal overall)
5. 8/11 – Simone Biles wins gold in the individual all-around for women’s gymnastics

الرياضيون الأكثر ذكراً (أولئك الذين حصلوا على معظم الحديث + الاعجاب + التعليقات خلال الألعاب الأولمبية)

Top-Mentioned Athletes (those who received the most mentions + likes + comments within Olympics-related content)

1. Michael Phelps (@m_phelps00)
2. Neymar (@neymarjr)
3. Usain Bolt (@usainbolt)
4. Simon Biles (@simonebiles)
5. Katie Ledecky (@kledecky)

مشاركات الرياضيين الأكثر اعجاباً (أولئك الذين حصلوا على معظم الحديث + الاعجاب + التعليقات خلال الألعاب الأولمبية)
يشمل مواضيع مختارة من الصور الأكثر شعبية الخاصة بالأولمبياد من الرياضيين الذين تنافسوا خلال دورة الألعاب الأولمبية في ريو ٢٠١٦


Top-Liked Athlete Posts
This contains a selection of the most-liked Olympics-related photos from athletes who competed in the Rio 2016 Olympic Games:
  1. Team Brasil Football (Soccer) Player Neymar (on his knees pointing to the sky) - https://www.instagram.com/p/BJWdk1ggsFf/?taken-by=neymarjr - 1.7m likes
  2. Team Brasil Football (Soccer) Player Neymar (photo of Usain Bolt in signature pose) - https://www.instagram.com/p/BJHRzh8gAPL/ - 1.4M likes
  3. Team USA Gymnast Simone Biles (getting a kiss from Zac Efron) - https://www.instagram.com/p/BJL3a4ij0Fl/ - 673K likes
  4. Team Jamaica Sprinter Usain Bolt (holding his gold medal) - https://www.instagram.com/p/BJJnvTSBcfz/ - 583K likes
  5. Team Jamaica Sprinter Usain Bolt (after winning gold in the 200m) - https://www.instagram.com/p/BJRdtkShmMQ/ - 543K likes
  6. Team USA Swimmer Michael Phelps (End of Games thank you post) - https://www.instagram.com/p/BJTiFanAObs/ - 538k likes
  7. Team USA Swimmer Michael Phelps (retirement photo with family in pool) - https://www.instagram.com/p/BJOIk4WgIa0/ - 537K likes
  8. Team Brasil Gymnast Arthur Nory Mariano (holding up gold medal) - https://www.instagram.com/p/BJGf-K2j3r1/ - 418K likes
  9. Team USA Gymnast Aly Raisman (with actor Zac Efron) - https://www.instagram.com/p/BJMAm8xAMG0/ - 375k likes
  10. Team USA Basketball's Kevin Durant (with Michael Phelps) - https://www.instagram.com/p/BI6cq9sjPpv/ - 367k likes

أكثر المشاركات اعجاباً من غير الرياضيين (يشمل مواضيع مختارة من الصور الأكثر شعبية من المشاركات خارج الأولمبياد)


Top-Liked Non-Olympian Posts
This contains a selection of the most-liked Olympics-related photos from non-Olympians:
  1. American Actor Zac Efron (with Simone Biles) - https://www.instagram.com/p/BJMBhkUAFbA/ - 1.7m likes
  2. Real Madrid Football (Soccer) Player Cristiano Ronaldo (photo of Usain Bolt with his medals) - https://www.instagram.com/p/BJVdYKzgqFY/ - 1.5m likes
  3. American Actor Zac Efron (in the stands at the Olympic Stadium) - https://www.instagram.com/p/BJOpIEtglUF/ - 1.4m likes
  4. American Model Gigi Hadid (with Vogue cover mate, Team USA Decathlete Ashton Eaton) - https://www.instagram.com/p/BIwqYEHDzXP/ - 961K likes
  5. Brazilian Supermodel Gisele (walking down runway at Opening Ceremony) - https://www.instagram.com/p/BIxJXwxjuj3/?taken-by=gisele - 648K likes
  6. Real Madrid Football (Soccer) Player Sergio Ramos (wishing Team Spain good luck at #Rio2016) - https://www.instagram.com/p/BIwvVsuAwmo/ - 371k likes
  7. American actress/model Emily Ratajkowski (sultry Olympic pose - “Let the Games Begin #Rio2016”) - https://www.instagram.com/p/BIu8I5MAPYU/ - 291k likes
  8. Brazilian Supermodel Adriana Lima (relaxing at her AirBnB in Rio) - https://www.instagram.com/p/BI7oAlAgPeP/ - 270k likes
  9. Brazilian Supermodel Alessandra Ambrosio (celebrating her country hosting #Rio2016)- https://www.instagram.com/p/BIujayYjphz/?taken-by=alessandraambrosiok - 230k likes
  10. Floyd Mayweather (standing in front of the cruise ship where he stayed for #Rio2016) - https://www.instagram.com/p/BJCzrk1DSpP/ - 161k likes

الفيديوهات الأكثر مشاهدة على انستغرام (يشمل أكثر الفيديوهات التي تتعلق بالألعاب الأولمبية مشاهدة على موقع اسنتغرام)


Most-Watched Videos on Instagram
These are a selection of the most-watched Olympics-related video posts on Instagram:
  1. Team Canada Volleyball Player Jay Blankenau (from Opening Ceremony) - https://www.instagram.com/p/BIv4cunD22e/ - 12.1M views
  2. Team USA Gymnast Simone Biles (Boomerang of her kissing American Actor Zac Efron on cheek) - https://www.instagram.com/p/BJL1u4rjoPN/ - 11.4M views
  3. Team Australia Diver Melissa Wu (training dive) - https://www.instagram.com/p/BI2IuKAga2T/ - 9M views
  4. Team USA Synchronized Swimmer Mariya Koroleva (underwater training video with swimming partner) - https://www.instagram.com/p/BI7jZj6Dq_C/ - 6.2M views
  5. GB and England Synchro (training for competition) - https://www.instagram.com/p/BI0ksrhASDb/ - 4.9M views
  6. Brazilian Supermodel Gisele (walking the catwalk at Opening Ceremony) - https://www.instagram.com/p/BIxNOFtjhMC/?taken-by=gisele - 4.6M views
  7. USA Volleyball (slo-mo of team training before competition) - https://www.instagram.com/p/BI7zCfHDqZB/ - 4.6M views
  8. Team Canada Tennis Player Genie Bouchard (video of Team Canada walking to Opening Ceremony) - https://www.instagram.com/p/BIvizm2ArCB/ - 4.4M views
  9. Team USA Basketball Player Kevin Durant (congratulating Michael Phelps on his gold, along with fellow basketball players) -https://www.instagram.com/p/BI6eZASjUSm/ - 4.5M views
  10. Team USA Basketball Player Klay Thompson (playing a game of American football in Rio with teammate Jimmy Butler) -https://www.instagram.com/p/BI0N7LdDypl/ - 4.5M views


Usain Bolt and Neymar Jr. paying tribute to one another's Olympic gold medals:
Usain Bolt (photo of Neymar in Bolt's signature pose; caption: Congrats to Brasil football team on winning gold @neymarjr #Rio2016)
Neymar (photo of Usain Bolt in signature pose; caption: 
KING️MITO @usainbolt 👏🏽) - “mito” means “myth” in Portuguese

Tiny Gymnasts with Super Tall Athletes:
Team USA Gymnast Aly Raisman with Liz Cambage, Team Australia Basketball Player
Team USA Gymnasts Ragan Smith and Team USA Basketball Player Kevin Durant
Team USA Gymnasts Ragan Smith with Team USA Basketball Player Deandre Jordan
Team Brasil Gymnast Rebeca Andrade with Team Brasil Beach Volleyball Player Alison Cerutti 
top Hashtags
  1. rio2016
  2. olympics
  3. olimpiadas2016
  4. rio
  5. riodejaneiro
  6. olimpiadas
  7. brasil
  8. olympics2016
  9. brazil
  10. olympicgames

top Emoji
  1. 🇧🇷
  2. 👏
  3. 🇺🇸
  4. 🏅
  5. 😍
  6. 😂
  7. 💪
  8. 💚
  9. 💛
 

 

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