70% of buying experiences are based on
customer brand perception
Dubai, 14 February, 2016 – BR Communications, a
relatively young start-up company itself in PR Consultancy, understands the
challenges new micro firms and start-ups face in the highly competitive
business environment in Dubai. Yet, creating awareness and a brand identity while
difficult is absolutely necessary to jump start the new business as 70% of
buying experiences are based on customer brand perception.
The process of building brand awareness and grabbing
potential customer’s attention is both a difficult and tricky process requiring
a professional’s help and guidance. Generally, when a company thinks about
marketing and advertising, the main concern is the cost of these services,
which are usually can be expensive. “As a start-up ourselves, we know that
financial pressures are a deciding factor, but we also know that marketing and
building awareness for the business is the best route for growth. So, we have
developed packages specially tailored for micro firms and start-ups on a
project or yearly retainer basis that is affordable,’’ said Mr. Bahaa Fatairy,
MD of BR Communications.
Dubai SME, an agency of Dubai’s Department of
Economic Development, in 2014 report stated that there over 95% of business
enterprises in Dubai are SMEs, of this 72% are micro firms. Using professional
help to market and create a rapport with the public, will help micro firms and
new start-ups distinguish themselves from the rest.