Sunday, 10 January 2016

Forever Living Products inaugurates new AED 1 million office and training centre in Dubai



New Middle East headquarters follows after company’s successful turnover of AED 70 million for 2015

January 10, 2016, Dubai, UAE—Forever Living Products (FLP), a leading multi-level marketing company that manufactures and sells aloe vera-based drinks and bee-derived cosmetics, nutritional supplements, and personal care products, recently inaugurated its new AED 1 million office and training center located at I-Rise Building Tecom, Dubai. The new facility, which will serve as the company’s new Middle East headquarters, will play a key role in FLP’s continuing move to reinforce its regional distribution of its diverse portfolio of Nutritional Supplements, Personal Care, Weight Management, Sports Performance, Skincare and Cosmetics.

According to Khaled Khayati, Director of Operations, Forever Living Products - Middle East, the opening of FLP’s new headquarters complements its successful performance in 2015—posting an annual turnover of more than AED 70 million and a growth of 65 per cent. FLP has been in the region since 1999 and the presence of the new Dubai headquarters will serve as the company’s regional hub, which consolidates its operations across UAE, Qatar, the Kingdom of Saudi Arabia (KSA) and Kuwait, and future expansion in Oman, Jordan and Bahrain for the 1st quarter of 2016.The ambition is to penetrate other potential countries around the Middle East and the ultimate goal is to be the number one globally in terms of sales and expansion.

“The opening of this new AED one million facility, which will serve as our new corporate headquarter in the region, demonstrates our upbeat attitude towards the Middle East. The region continues to show stability and strong economic growth, complete with strong infrastructure and a highly attractive business friendly environment,” said Khayati.

Khayati added: “The Forever Living Products portfolio proves to be highly attractive to Middle East consumers, who have strong purchasing power and have preferences for leading global brands like FLP because of high quality and international standards brand value. We are confident that this new office will play a significant role in our continued growth in the region and abroad.”

FLP is regarded as one of the longest running and largest network marketing company in the Middle East. The company, which is a member of the Direct Selling Association in Dubai, is also the largest importer of health foods into the UAE, as per the Department of Economic Development (DED).

“The new headquarters is part of our strategy to position FLP as a world leader that has synergistic operations in the region. With the entry of 2016, we are looking towards driving in more growth and revenue through the adoption of a new corporate structure that can address emerging challenges and opportunities. It will surely be an exciting year as we will be launching new products, catering especially to the Middle East consumer, and improve sales effectiveness through the launch of our online shopping that will ensure the further promotion of our brand and products,” concluded Khayati. 

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