McLaren Automotive has appointed Andreas Bareis to the role of Managing Director, Middle East and Africa in an important and strategic change for the region. Andreas was previously Executive Director of Quality at the McLaren Technology Centre in Woking, England and replaces Ian Gorsuch who will take the position of Sales and Marketing Director for McLaren Special Operations.
Andreas, who has worked for McLaren Automotive for three years, joined originally as Director of Quality from Mercedes-Benz. He was promoted to the decision-making Executive Committee a year later and became Executive Director of Quality. Since then he has been part of the company’s leading group responsible for steering future product and brand strategy including the establishment this year of a three-tier product line-up which take the company forward to its next decade and beyond. As a key member of the Executive Committee, Andreas has also been inherent to the setting of the company’s year-over-year sales growth targets.
In his key role as Executive Director of Quality, Andreas has built up the benchmark Quality function at McLaren Automotive, integrating robust and demanding processes to ensure that all McLaren Automotive customers receive the highest quality product possible. His existing role has also given him a wide exposure to a range of customers and sales processes. With his strong background at the decision-making level within the company, and his in-depth knowledge of the McLaren brand, he is ideally placed to lead the McLaren business in the Middle East and Africa region.
The Middle East and Africa region currently has retailers in Bahrain, Kuwait, Qatar, Saudi Arabia, UAE and South Africa and grew by nine percent in 2014. In his new role, he will be tasked with the continued development of the region, including maximising the opportunity presented by the recent launch of the new Sports Series.
Upon his appointment, Andreas Bareis commented: ‘I am very much looking forward to this new opportunity. Having played a part in the strategic development of the company’s products, brand and sales performance over the recent years of growth, as well as further developing the world-class quality processes at McLaren Automotive has, I have gained valuable insights into the needs, desires and expectations of all of our customers, in the Middle East and the rest of the world. To be able to use these insights to maximise the competiveness of McLaren Automotive in this strategically important region is a great opportunity that I will relish.’
Both appointments take effect on 1 January 2016.