Singapore,
September 29, 2015: Wilhelmsen Ships Service is pleased to announce
that Frank Liang has been named Regional Offshore Manager Asia, tasked
with building the company’s business with rig contractors.
According to Sean
Neilan, Sales & Marketing Director in Asia Pacific, Liang will play
an important role in WSS's strategic initiative towards the offshore
market. “Frank has a strong business development background and a proven
track record in maintaining long term relationships with clients,” he
says. “This will be needed as Frank demonstrates the value he and WSS
can deliver to our new target market and builds up our profile and
reputation in this important segment.”
In his almost
three-decade career working as an ITC specialist within the marine,
offshore & energy industries, Liang brings a wealth of experience
and a vast network to WSS operations in Asia. “My primary focus is to
leverage our global network and comprehensive product assortment to meet
the specific demands of rig contractors,” he says. “While the company
has been active in this segment for decades, we are confident that by
refocusing our approach to this market, we can generate strong growth.”
While Liang
acknowledges that low oil prices have slowed offshore production in the
region, he notes that rig contractors are under increasing pressure to
improve services and reduce costs. “The scale and scope of our offering
and global network puts WSS in a strong position to attract new
customers,” he says. “We have also identified areas where we can easily
create bespoke solutions to meet the specific demands of individual rig
customers.”
Liang will also
work closely with WSS’ global offshore team, which works with the top 18
rig contractors in the world, and coordinate with other Regional
Directors to help standardise WSS product and service offerings. “The
leading contractors serve about 60 per cent of the world’s rigs, so
represent a critical part of our business going forward,” he explains.
“We will also target smaller contractors serving rigs here in Asia.”
Liang has moved
quickly to get to know his sales staff and share his ideas. In late
July, he hosted a two-day offshore conference in Singapore, bringing
together about 30 Account Managers, Sales Managers and
Product Managers in the Asia Pacific region for training. “Our goal was
to introduce the specific risk factors and business strategies use to
target the offshore market,” he says. “We are confident that by working
more closely with our colleagues in other regions and departments to
align our services, we will be in a stronger position when the rig
market improves.”
