Dubai, United Arab Emirates- 15 July, 2015: MobileConnect
from audio specialist Sennheiser provides live audio streaming to
mobile devices for the very first time. The universal system uses a
Wi-Fi connection to stream lip-sync audio content to the user’s
smartphone, which has an app that instantly converts it into a mobile
receiver. Applications are unlimited: whether it is in a theatre, a
museum, a sports stadium or a company – MobileConnect can be quickly and
easily installed and is also cost-efficient in use.
“Smartphone
penetration figures in the Middle East exceed the global average making
this an ideal market for this solution. For companies, it is an
extremely cost effective means of connecting with their audience and
also exploits the fact that users are far more comfortable leveraging
their own devices as has been proven by the BYOD trend,” said Mig
Cardamone, Director of Sales and Marketing at Sennheiser Middle East.
MobileConnect
consists of a streaming server and a specific wireless LAN router. The
system provides a closed network that users can connect to from their
smartphone. The selected audio data are transferred to the device via
the MobileConnect multi-channel app, thus enabling users to play the
content conveniently through headphones. And the user-friendliness of
the system is not limited only to the front end: MobileConnect can be
installed in a few easy steps and is ready for use immediately.
Minimum Effort and Cost
“We
are proud to be able to present our customers with really innovative
streaming-based technology in the form of MobileConnect,” said Andy
Niemann, Director Business Communication at Sennheiser. “This solution
will enable our customers to simply use their own smartphones to receive
audio contents in the future. They obviously know how to use their own
device best of all and merely have to download the free MobileConnect
app to their smartphone. At the same time, event organisers are no
longer faced with the cost of providing, renting and maintaining the
audio devices.” But cost-efficient application is not the only feature
that makes MobileConnect interesting for integrators, companies or event
organisers: "Additional features such as assistive listening in
theatres, the provision of an audio track for silent screens in airport
waiting lounges or simultaneous interpreting for public performances
mean that MobileConnect enables our customers to upgrade and expand
their range of possibilities," Niemann added.
Furthermore,
the MobileConnect innovative streaming solution offers universal
application. It can even be used in situations in which audio
transmission has until now been impossible or only very limited. It
opens up completely new opportunities in the field of digital signage as
well as in many areas of assistive listening. System houses and integrators
can therefore not only offer their existing customers an innovative
solution for familiar application scenarios, but they can also acquire
completely new customers.
Customer Event for MobileConnect
To
give its regional customers a hands-on demonstration of the new
MobileConnect solution, as well as its ADN-W and TeamConnect audio
conference systems, Sennheiser will host an event on the 10th of September 2015 at the Meydan Hotel in Dubai.
