Dubai, United Arab Emirates; 22 June 2015:
Prevention is key – more than 5,600 women participated in Majid Al
Futtaim’s ‘Feel the Beat’ regional health awareness campaign. When
visiting participating malls and getting tested, women learned how they
have control over several risk factors related to cardiovascular
diseases (CVD) such as: obesity, inactivity, smoking habits and poor
dietary choices.
Cardiovascular
diseases have emerged as the leading cause of death in most countries in
the Middle East, causing 45% of early deaths in the Gulf region, and
women are not spared despite the common belief that this concerns more
men.
All shopping malls
have allocated areas to host medical professionals who administer
complimentary testing and conduct checkups for women, aiming to raise
awareness on cardiovascular health. At each designated location,
visitors could check their blood pressure, blood sugar and Body Mass
Index (BMI) to determine if they were at risk for heart diseases and if
they should follow-up with more extensive examination.
Majid Al Futtaim,
which has a vision to create great moments, for everyone, everyday, saw
‘Feel the Beat’ initiative offering preventative heart health testing
for women across 14 shopping malls in five countries. Participating
malls were: Mall of the Emirates; City Centre Mirdif; City Centre Deira;
City Centre Ajman; City Centre Fujairah; My City Centre, Nasseriya and
City Centre Sharjah. Shoppers also participated in screening locations
at City Centre Bahrain; City Centre Muscat and City Centre Qurum in
Oman, City Centre Alexandria and City Centre Maadi in Egypt, and City
Centre Beirut in Lebanon.