Bangkok, 1 April , 2015 –
The Tourism Authority of Thailand (TAT) has pledged strong support to a
campaign launched by the Thailand Convention and Exhibition Bureau
(TCEB) to build awareness of Thailand’s MICE industry and reinforce
Thailand’s positive image as a premiere MICE destination.
Mr. Chattan Kunjara Na
Ayudhya, Executive Director of the Advertising and Public Relations
Department, TAT (second from left) and Mr. Nopparat Maythaveekulchai,
President of TCEB (third from left) at the press conference to announce
the ‘Spice Up Your Business Agenda’ campaign
Under
the theme slogan, ‘Spice Up Your Business Agenda’, the TCEB campaign
includes an aggressive digital marketing plan, development of an
innovative Thai MICE web portal, and launch of a mobile application for
MICE travellers and professionals to allow easy access to the Thai MICE
database. The campaign aims to increase MICE visitor numbers and
spending.
A series of online marketing promotion and PR campaigns will be conducted throughout 2015 in high potential key markets.
MICE delegates to Thai
trade exhibitions and companies organising meetings in Thailand are
also being offered a broad range of discounts, value-added services and
complimentary facilities; such as, a meeting package, airport transfer,
as well as, premium hotels and spa. Full details are available at the
campaign website: www.
In addition to TAT,
the campaign is being backed by Thai Airways International PCL, the
Ministry of Commerce’s Department of International Trade Promotion, and
Visa International (Asia-Pacific), LLC.
Mr. Chattan Kunjara Na Ayudhya
Mr. Chattan Kunjara Na
Ayudhya, Executive Director of the Advertising and Public Relations
Department, TAT reaffirmed the benefits of this campaign to the MICE and
tourist industry.
He said, “MICE
travellers have high-spending power. Their contribution to the Thai
economy starts from making business deals and topped up by the
recreational spending that follows. TAT aims to increase the number of
quality tourists, and as such we have been an active partner in this
campaign which will reaffirm Thailand’s position as the world’s best
business and leisure destination. It will accommodate and facilitate
MICE travellers as well as attract them to come to Thailand and stay
longer for leisure. Therefore, the benefits of the Spice Up Your
Business Agenda 2015 campaign are far beyond the MICE industry but help
the tourism industry as a whole.”
The campaign is
targeted at international business travellers, international delegates,
trade visitors and trade exhibitors attending trade exhibitions or
organising meetings in Thailand between March to December 2015. It is
valid from now until December 2015.
Further details are available here: www.
