Stadiums, Retailers,
Hotels and Hospitals in the region Can Now Deliver Onsite Location Services
that Interact with Customers Based on their Position and Personal Profiles
DUBAI,
United Arab Emirates, 09th April, 2015 –
Aruba Networks, Inc. (NASDAQ: ARUN) today announced the launch of Aruba Mobile
Engagement in the Middle East - an
interactive and personalised mobile solution based on Wi-Fi and location
services powered by Aruba Beacons.
Aruba Mobile Engagement
enables organisations to deliver customised push notifications and precise onsite
navigation to users’ mobile devices based on their opted-in, personal profile
settings and position inside a venue.
The new platform enables
venues’ marketing and IT departments to partner more effectively resulting in
increased customer loyalty, satisfaction and revenue.
Using Aruba Mobile
Engagement’s push notifications, customers can securely opt-in to receive notifications
they care about using Aruba Meridian-powered apps or a mobile browser via Aruba
ClearPass Guest Advertising. Participating customers’ in-venue positions are then
determined using mobile apps that recognise Aruba Beacons’ Bluetooth Low Energy
(BLE) technology and the Wi-Fi infrastructure to securely engage mobile devices
inside venues.
To eliminate privacy
concerns, Aruba Mobile Engagement does not capture or retain customer information
and requires multiple layers of acknowledgement from the mobile user before
activation.
In addition, Aruba Mobile
Engagement allows mobile-device users to position themselves by searching for
Aruba Beacons versus competing approaches that use hardware in a venue to search
for the user. Notifications will only “wake up” a mobile app after customers have
completed a three-stage opt-in process, are next to a point of interest they
care about, and input information to create their profile in the mobile app. If
the customer no longer wishes to receive notifications they can simply opt out ending
all communications between the customers’ mobile devices and the venue.
Incentivising
Customers and Increasing Loyalty with Personalised Offers
In developed countries, more
than 90 percent of consumers’ time is spent indoors, and 70 percent of those
consumers carry Wi-Fi enabled smart phones into venues. This large addressable
market, compounded with growing numbers of companies planning to implement
location-based mobile marketing, presents a unique opportunity for venues to
take advantage of Aruba Mobile Engagement.
Stadiums, retailers and
hotels rely heavily on loyalty to encourage customers to stay on premises
longer and ultimately influence their buying decisions. These venues can retain
more customers for longer by improving their experience and delivering location-based
personalised offers and incentives to eat, shop and relax onsite.
With the new Aruba Mobile
Engagement, venues now have a mechanism to deliver tailored promotions to their
customers when they are on the premises. Once customers complete the opt-in
process, notifications will automatically communicate with the customers’
mobile app and deliver personalised offers, promotions, and nearby amenities
and services. Since this platform uses venues’ Wi-Fi infrastructure and easy-to-deploy
Aruba Beacons, Aruba Mobile Engagement is simple to manage for the IT staff and
use by customers.
“With the huge growth of
connected devices, businesses are placing increased priority on mobile
technology as part of their customer services and marketing strategy. Aruba’s
new technology will be able to accurately pinpoint and transform the indoor
space into one that can be navigated easily by both customers and marketers –
enabling businesses to use mobile engagement solutions with consumers in
innovative and creative ways,” concludes Ammar Enaya, general manager of Aruba
Networks Middle East.