Bangkok, 3 March, 2015 Thailand’s niche-market focus on culture and culinary tourism is to get another boost between 1 March – 31 May, 2015,
when the Tourism Authority of Thailand (TAT) again joins forces with
Visa International (VISA) to organise the “Thailand Splash and Spice
Festival.”
This year’s festival
has been extended to cover a full three months. This will allow us to
cover both the summer school holidays and the Thai New Year periods
(Songkran) to ensure maximum patronage from both local residents and
foreign visitors.
The event has also
been adjusted to include specific restaurants in hotels in the four- to
five-star categories in Thailand’s six major tourist destinations
(Bangkok, Pattaya, Hua Hin, Chiang Mai, Phuket and Samui).
In
these outlets, patrons will be able to avail of the Privilege programme
called “One Price Point Menu” that will offer lunch priced at 749++
Baht per person and dinner priced at 1,499++ Baht per person.
TAT Governor
Thawatchai Arunyik said, “The expanded festival is part of our
continuing effort to underscore our new brand campaign “2015 Discover
Thainess”. As Thai cuisine is well-known all over the world, this
festival will give visitors further incentive to come and enjoy it in
Thailand itself, at very value-for-money prices.”
The term “Splash &
Spice” refers to Songkran, Thailand’s water festival, which relieves
the hot season with a big splash, and the grand taste of exotic spices,
which abound in the amazing variety of cuisine that can be found in Thai
hotel outlets.
TAT and VISA
originally initiated the “Thailand Splash & Spice” campaign in 2012
in order to capitalise on the popularity of Thai cuisine and drive
business to the many world-class international restaurants that have
opened in Bangkok and popular tourist spots nationwide. The campaign
also leads to a commensurate growth in average visitor expenditure and
length of stay.
VISA promotes it via
direct-mail to Visa cardholders in Thailand and specific targeted
countries worldwide. Participating hotels and restaurants also publicise
and promote the discount offers to their clients and via their Internet
and social media channels.
The campaign will reinforce the top-ranked ratings achieved by Thai restaurants in global awards.