Dubai, 13 January, 2015 –
The Tourism Authority of Thailand (TAT) has announced its readiness to
celebrate the grand opening of the “2015 Discover Thainess” global
tourism marketing campaign, with a spectacular parade that is set to
fill Bangkok with vibrant colours and wonderful memories on 14 January, 2015.
H.E.
Kobkarn Wattanavrangkul, Minister of Tourism and Sports said, “Thailand
will bring the glory of Thai traditions and cultures from all regions
of the country to Bangkok within one evening, in a 3.5-kilometre stretch
of grand processions showcasing the pride of the nation. Local and
foreign tourists will have the opportunity to experience the kingdom’s
traditional beliefs and age-old traditions which make Thai culture, the
Thai way of life and the Thai experience very unique within a short yet
memorable period of time.”
The “2015 Discover
Thainess” parade will comprise six spectacular processions. Heading the
3.5-kilometre stretch of six grand professions will be a 12-metre
replica of the regal Suphannahong, or golden swan, royal barge with 16
oarsmen presenting in all splendour that exhibits the glory and great
power of the Thai monarch. Following the procession of the regal
Suphannahong replica will be an exquisite float displaying beautiful
Thai fine arts in the story of the Ramakien, or the Thai version of the Indian Ramayana.
The second procession
will showcase grand festivities of Thailand, from all five regions
including elaborately-crafted floats depicting the Salung Luang (grand
alms bowl) tradition unique to the Northern region, Songkran or Thai New
Year from the Central Region, the tradition of the Wax Castle
Procession from the Northeast, the Colours of Fruits and Fantasy from
the Eastern region, and the Chak Phra, or the hauling of the Buddha image, from the South.
For the first time at
the Ratchaprasong Intersection, visitors and tourists will be thrilled
with the exciting aerial fabric performance from Leng
Rachanikorn Keawdee, the Thailand’s Got Talent season 2 ‘ champion.The
third procession being the Thai way of life will feature the art of Thai
cuisine and the legacy of Thai silk while the fourth procession will
boast the world’s renowned Thai boxing or Muay Thai. The fifth
procession “Siam Sanuk” will showcase various “Thai fun” factors,
followed by the final procession “Smiles of Siam”, which displays the
friendliness and readiness of the Thai people to welcome tourists.
Mr.
Kalin Sarasin, Chairman of the Board of TAT said, “Each element of the
upcoming “2015 Discover Thainess” parade has been carefully chosen to
illustrate the glory of Thai traditions and cultures as well as our
historical significance. The procession is set to be a rare spectacle in
the heart of Bangkok, and it is poised to be a once-in-a-lifetime
experience. So tourists and travellers are cordially invited to
discover Thainess throughout 2015 and the many more years to come.”
The parade is scheduled to take place on 14 January, 2015,
from 17.00 hrs. It will start from the National Stadium at the
Pathumwan Intersection and wind its impressive and colourful way along
Rama I Road to the Ratchaprasong Intersection before turning into
Ratchadamri Road and conclude at Lumpini Park. There will be three
stages presenting the event at the Siam Discovery Centre (main stage),
and two smaller stages at the Ratchaprasong Intersection and at Lumpini
Park (King Rama VI Monument plaza).
The opening ceremony
is scheduled to be presided over by Prime Minister General Prayut
Chan-o-cha. The event will be broadcasted live by the Television Pool of
Thailand.
TAT Governor Mr.
Thawatchai Arunyik said, “TAT would like to invite all tourists and
tourism industry stakeholders as well as members of the public to take
part in this extravagant celebration marking the launch of the “2015
Discover Thainess” campaign. You are welcome to be a part in celebrating
the traditional beliefs and local traditions that set Thailand apart
from all other countries.”
The international
arrivals in 2015 is expected to rise by 13 percent to 28 million and
revenue from foreign visitors by 16 percent to 1.35 trillion Baht.
The grand opening
celebration of the “2015 Discover Thainess” campaign is to be held in
conjunction with the Thailand Tourism Festival 2015, which is scheduled
to take place from 14 to 18 January, 2015, from 16.00 – 22.00 hrs. at Lumpini Park.
Pictures are from the “2015 Discover Thainess” press conference, held on 7 January 2015 in Bangkok.
For more information: “2015 Discover Thainess”campaign.
See more at: TAT Newsroom
[About Tourism Authority of Thailand (TAT)]
The Tourism Authority
of Thailand (TAT) was established on the 18th March 1960. TAT was the
first organization inThailandto be specifically responsible for the
promotion of tourism. TAT supplies information and data on tourist areas
to the public, publicizesThailandwith the intention of encouraging both
Thai and international tourists to travel in and aroundThailand,
conducts studies to set development plans for tourist destinations, and
co-operates with and supports the production and development of
personnel in the field of tourism. Since the inception of the first
local office of TAT in Chiang Mai in 1968, there are now 35 regional
offices throughoutThailand. TAT has also established many overseas
offices the first being inNew York, which was opened in 1965. During the
past 30 years, TAT has since established 26 more offices in different
parts of the world, including the Dubai & Middle East Office, which
is responsible for the promotion of Thailand within the GCC, the Levant,
Iraq and Iran.
| ||||||||||||||||||
Stay informed with the latest company news and developments in Egypt and the region through our unbiased and direct news platform. Our blog publishes press releases and news directly from companies and their PR agencies, giving you a clear and unfiltered view of the industry. Make informed decisions with our easy to follow and clutter-free approach to company news.