Concepts New Talks, Performances and Increased Number of Retailers among Highlights for 2015 Edition
Market OTB, the sustainable platform to discover new retail concepts, returns for its second edition from January 15-24 as a main attraction of the Dubai Shopping Festival’s 20th anniversary celebrations.
In
an accessible new location at South Ridge Park in Downtown Dubai,
Market OTB is an ‘out of the box’ approach to retail, dining and
entertainment. For 2015, the number of participating retailers has grown
to over 55, while the platform has expanded to include industry talks,
performances, family entertainment for all ages and a multitude of
dining options.
To support Dubai’s Expo 2020
vision to reduce waste and conserve finite resources, Market OTB uses
refurbished shipping containers to house its retail concepts including
fashion, jewelry, art and interiors, as well as a cubic structure made
from recycled bottles to host panel discussions and talks around this
subject by industry experts.
“Market
OTB is a DFRE initiative and presented by DSF to create a destination
of discovery, where the community gathers in a sustainably created space
to experience new retail talent, performances, and fun for the whole
family,” said Suhaila Ghubash, Director, Festival and Events at Dubai
Festivals and Retail Establishment (DFRE), an agency of Dubai’s
Department of Tourism and Commerce Marketing (DTCM), and the organisers
of DSF.
“The
success of our first event in 2014 inspired Market OTB to expand its
platform to 10 days – showcasing brands not found in conventional retail
venues, but accessible to the public within a programme of events and
experiences for all members of the community, residents and visitors.”
Market OTB will feature a number of performances, including an opening event on January 15 with GCC-based alternative/electronic multimedia artist and music producer Zahed Sultan, followed by the first-ever live performance in Dubai by Lebanese singer, songwriter and visual artist Tania Saleh on January 23, supporting her new album, A Few Images (Algumas Imagens). The live music performances throughout the event are supported by OHM Records.
New
for 2015, an outdoor cinema concept will include screenings from
regional filmmakers throughout Market OTB. To encourage the emerging and
upcoming retailers and entertain a diversity of guests, the JamJar will
feature arts and crafts activities, while the skater community can test
their skills on a ramp custom-created by RAGE.
Visitors can experience Market OTB 2015 at South Ridge Park from 4pm – 10pm from Sunday – Thursday, and 10am – 10pm on Friday – Saturday. Entry to Market OTB and all supplementary events is complimentary. For more information and highlights from the inaugural edition, please go here.
List of participating retailers at Market OTB 2015:
About Dubai Shopping Festival Dubai
Shopping Festival is a unique initiative launched in 1996 by the Dubai
Festivals and Retail Establishment (DFRE), an agency of the Department
of Tourism and Commerce Marketing (DTCM), to position the emirate as a
leading family tourism destination. It is based on the vision of His
Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice President &
Prime Minister of UAE and Ruler of Dubai, to transform Dubai into a
modern global city, and a major trading and shopping hub of the region.
Today, DSF is the longest running festival of its kind in the world and
has truly become a citywide achievement that has grown from being
focused on sales and promotions to providing unique shopping experiences
through retail promotions and innovation. This year DSF, is celebrating
its milestone 20th Anniversary under the theme “A Journey of
Celebrations”.
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13 January, 2015
Dubai Shopping Festival 20th Anniversary Presents 2nd Edition of Market OTB
