WD believes that people are the company’s biggest assets and so invested in a personal holiday card production, for the employees and from the employees. In less than 48 hours the video achieved more than 200,000 views organically, and has been well received globally with many positive comments.
“When we look at what makes us unique it is how our employees celebrate and embrace our customers. This video is reflective of so many times throughout the year we try to make those special moments for our customers. This video is our way of showing our gratitude to the customers who buy our products every day,” said Melyssa L. Banda, Senior Director, Marketing Communications, WD.
The piece was written, produced, directed, shot and edited by PETROL. The music was scored in close collaboration with The Hit House. The Hit House has also been featured on WD Ventito (http://wdc.com/ventito). Most notably, with their video series: Once Upon a 3/4 Time.
The video featured two of WD's executive leadership team members, along with employees from around the world. Several countries and landmarks were featured prominently, all captured locally by the teams in-region. That footage was all captured in less than 10 days and submitted to PETROL. From there, per the creative direction from the WD team, PETROL weaved the footage into the overarching narrative to tell the story of WD's happy holiday with actual WD employees.
