-Call for entries announced; finalists from 20 regions to compete at Expo Milan 2015-
Dubai, UAE, 27 November 2014 – For the first
time ever, Sanpellegrino is accepting applications from around the world for
its most awaited Young Chef of the Year 2015 award.
Sandra Husseini Norberg, Middle East & Africa, Zone
Director Sanpellegrino, said: “We are thrilled to have spread this competition
to other regions of the world. We believe there is a huge amount of talent to
be found in the latest generation of upcoming chefs, especially in the UAE,
where numerous new F&B
projects have been announced due to increased government
initiatives coupled with the winning of global events such as the Dubai Expo 2020. As
the industry continues to compete for the best talent to support the new
developments, we know that early engagement with talented youth will go a long way to build & retain a competitive work force - a work force that will sustain the growth of the sector.”
Commenting, Chef Uwe Micheel, Director of Kitchens, Radisson Blu Hotel
Dubai Deira Creek and President of The Emirates Culinary Guild , regional supporters of the
award, said: “Competitions like this help to expose these young chefs to the
industry, forcing them out of their comfort zone and pushing their skills and
creative ideas onto a new platform. This is really important in growing our
workforce and creating more awareness about choosing a career as a chef. It
comes at an important time as the demand for skilled chefs is greater than ever
across the region.”
The chefs need to be under 30 and
working as professionals in a restaurant , either as chefs, sous chefs or chefs
de partie, for at least one year. All young
chefs can submit their application together with their signature dish on
www.finedininglovers.com. The deadline for entries is December 15th 2014.
Sanpellegrino, the Italian brand of
the finest sparkling natural mineral water, is exclusively distribuited by
HORECA in the region.
From December 16th, the
candidates will be divided in 20 regions* according to the geographic area they
are from. Thereafter ALMA, the world’s leading international educational and
training centre for Italian Cuisine (www.alma.scuolacucina.it), will carefully go through the
online applications to select the first 10 finalists for each region according
to five Golden Rules: Ingredients,
Skills, Genius, Beauty, Message.
Between January 16th and
February 28th, the 10 finalists of each area will then compete at a
local event: each region will have a jury composed by independent top chefs who
will taste the signature dishes of the finalists and choose the best one. By the end of February, the 20 best local young
chefs from each world’s region will be announced as the official finalists.
In March 2015 Vogue Italia will match
the 20 chefs with 20 emerging stylists. The stylists will then ideate a fashion
creation inspired by the signature dish of the chefs.
The
culminating event of the project – the S.Pellegrino
Talent Awards - will be held from June 25th-27th in
Milan, where S.Pellegrino will be the official water of Expo Milano 2015
and of the entire Italian Pavillion. This
will be the occasion to discover the signature dishes and fashion creations as
a result of the competition, and to celebrate the best young chefs and stylists
who competed.
An
international jury of famous chefs will award the S.Pellegrino Young Chef 2015, while the cuisine and fashion lovers attending the final event will vote to assign
Best Couple Chef Stylist 2015.
More information on
www.finedininglovers.com, the online magazine for food enthusiasts proudly endorsed by S.Pellegrino
and Acqua Panna. Follow the hashtag #SPYoungChef
if you want to be always updated.
*THE 20 REGIONS
1.
Italy
2.
France
3.
Germany-Austria
4.
Switzerland
5.
Spain-Portugal
6.
UK-Ireland
7.
Russia/Baltics/CIS
(ex Soviet union)
8.
Scandinavia
(Norway/Sweden/Finland/Denmark)
9.
East Europe
10.
BeNeLux
11.
Med Countries
12.
USA
13.
Canada
14.
Africa-Middle East
15.
Latin
America - Caribbean
16.
Pacific
(Australia/NZ/Pacific Islands)
17.
China
18.
Japan
19.
Central Asia
20.
Southern - East Asia
THE PHASES OF THE PROJECT
FIRST
PHASE: ONLINE APPLICATION - November 2014 - December 15th
All the young chefs of the world can
submit their application together with their signature dish on www.finedininglovers.com. The chefs will have
to be no older then 30 and working as a professionist in a restaurant as chef
or sous chef or chef de partie since at least 1 year. All the requirements will
be explained on the website.
SECOND
PHASE: GLOBAL SHORTLIST - December 16th - January 15th
All the candidates will be divided
according to the geographic area they are from, there will be 20 regions*. Then
ALMA, the world’s leading international educational and training centre for
Italian Cuisine (www.alma.scuolacucina.it), will select through
the online applications the first 10 finalists for each region according to five
Golden Rules: ingredients, skills,
genius, beauty, message.
1.
INGREDIENTS:
Successfully selecting the best of what the market has to offer with regards to
quality, freshness and uniqueness.
2.
SKILLS:
Successfully handling and transforming raw materials into a finished dish that
respects its original essence.
3.
GENIUS:
Successfully exploring inedite, inspiring, unespected prospects/outlooks,
connected with fine dining culture with a personal and contemporary style,
while maintaining a perfect balance of tastes and shapes.
4.
BEAUTY: Dish
presentation is part of the charm.
5.
MESSAGE:
Successfully communicating a clear message through work and personal vision.
THIRD
PHASE: LOCAL CHALLENGES - January 16th - June 15th
January 16th - February
28th, the 10 finalists of each area will have to compete during a
local event: each region will have a jury composed by at least independent
famous chefs or representatives of the contemporary local gastronomy that will
taste the signature dishes of the finalists and choose the best one, always
according to the 5 Golden Rules. By the
end of February the 20 best young chefs from all the regions of the initiative
will be announced.
March 1st - March 31st,
Vogue Italia will select 20 emerging young stylists: each of them will be
associated to one of the best chefs and will have to interpret the signature
dish with a fashion creation.
April
1st - June 15th, the finalist stylists will work on the
interpretation of the chefs’ signature dish. Both the signature dish and
fashion creation will be presented at the final event.
LAST
PHASE: S.PELLEGRINO TALENT AWARDS – June 25th - 27th
In June at the Italian Pavillion of
EXPO in Milan, S.Pellegrino together with Vogue Italia will host the final
event to celebrate the best young chefs and stylists who have competed. An international jury of famous chefs will award the S.Pellegrino Young Chef 2015 and the
editorial staff of Vogue Italia will choose the most talented stylist, while
the cuisine and fashion lovers attending the final event
will vote to assign Best Couple Chef
& Stylist 2015.
About S.Pellegrino and Acqua Panna
S.Pellegrino,
Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international
trademarks of Sanpellegrino S.p.A. which is based in Milan, Italy.
Distributed
in over 130 countries through branches and distributors in all five continents,
these products represent quality excellence by virtue of their origins and
perfectly interpret Italian style worldwide as a synthesis of pleasure, health
and well-being.
Founded
in 1899, Sanpellegrino S.p.A. is the leading company in the beverage sector in
Italy with its range of mineral waters, non-alcoholic aperitifs, drinks and
iced teas. As a major Italian producer of mineral water, it has always been
committed to enhancing this primary good for the planet and works responsibly
and passionately to ensure that this resource has a secure future.
