BESPOKE AUTOMOTIVE ATELIER ARES PARTNERS THE DUBAI GRAND PARADE

Saeed Al Mehairi and Nasser Salih Al-Attiyah to represent ARES at an exclusive driver event

Luxury automotive atelier ARES is proud to announce its official partnership with the Dubai Grand Parade, the annual city-wide motoring extravaganza featuring the largest convoy of super, luxury and classic cars and bikes in the region. This year the parade takes place on Friday 28th of November kicking off from Mey- dan Racecourse at approximately 3pm. The parade will create a stunning spectacle for all automotive lovers featuring 400 stunning luxury super cars and 130 motorbikes. The 45 km route takes in some of the most iconic City landmarks including the Burj Khalifa and Burj Al Arab.

The news of the partnership follows ARES announcement earlier this month of the official launch of business operations in the UAE. ARES is a high-end automotive atelier, specialising in the creation of unique, handcrafted high-performance cars. ARES provides traditional Italian craftsmanship alongside German engineering expertise and advanced technology from the yacht building industry, to developing cars that are perfectly tailored to meet the specific requirements of ultra-high net worth individuals.

ARES will be uniting with Dubai Motor Festival and the Dubai Grand Parade to host a special welcome event for parade participants, VIPs and media on the evening of Thursday 27th November at Meydan Racecourse  Here for the very first time in the region, ARES will be showcasing a selection of its luxury supercars including: a Rolls-Royce Wraith, a Bentley Continental GT, an Aston Martin Rapide S, Aston Martin Vanquish and a Range Rover. An exclusive preview of ARES fully modified Lamborghini Huracán and Mercedes G- Class will also be available.

Jin Chwen Ong, Director – Dubai Motor Festival, Dubai Festivals & Retail Establishment (DFRE) said:
“The Dubai Grand Parade is without a doubt a true embodiment of the unique local and regional motoring passion that we are trying to capture in the second edition of Dubai Motor Festival. We have spared no efforts in creating events and experiences for the Dubai Motor Festival 2014 that on one side will attract families and visitors from across the region, and on the other side will work as an ideal platform to establish solid partnerships with leading private sector entities, such as our partnership with ARES. We welcome them to the region, and look forward to working with them in the coming weeks, as we are confident that ARES participation will add value to the motoring experiences that we offer our visitors.”

It’s not only luxury cars that ARES is bringing to the event, renowned regional racers Saeed Al Mehairi and Nasser Salih Nasser Abdullah Al-Attiyah will also be in attendance on behalf of ARES alongside Waleed Al Ghafari, ARES’ new Executive Chairman and company founder Dany Bahar.

ARES will be officially launched to the public on Friday 28th November, with a stand in the Motor Village at Meydan Racecourse, displaying four of its spectacular cars at a fascinating event of motorsport entertainment and magnificent line-up of activities. The Parade will also see participation from ARES with its fully modified Aston Martin Rapide S driven by Saeed Al Mehairi.

Mr Ghafari commented saying: "The Parade offers a very exciting opportunity for us to officially launch and display a selection of our superb cars to our target audience. The event is a celebration of the automotive world and we believe it represents the perfect platform for us to present our cars for the first time to this region. We see huge potential in this market, particularly because we are offering true one of a kind pieces of automotive luxury to an audience that has a passion for innovation and individualisation. Personally, I’m very much looking forward to welcoming everyone to our stand in the Festival Village and getting their reactions first hand on our exciting portfolio.”