Bangkok, 08 October 2014 –
Banking on the success of the previous “Amazing Thailand” mobile
application version, the Tourism Authority of Thailand (TAT) has stepped
up its digital tourism marketing strategy with the updated New Amazing
Thailand mobile application version on Android and Apple platforms.
Mr. Thawatchai
Arunyik, Governor of the Tourism Authority of Thailand said, “The New
Amazing Thailand mobile application offers even more user-friendly
features on a new fresh look. This new version has been enhanced with
up-to-date technologies and functions with the key objective of
providing useful travel information for international travellers
planning a trip to Thailand or already travelling in the country.”
The “New Amazing
Thailand” application boasts easy-to-use features that allow smartphone
users around the world to get the latest travel information of Thailand,
including special tour and accommodation deals as well as attractive
packages offered by hotels, tour operators and online travel-related
businesses.
Key functions of the
New Amazing Thailand application have included the Augmented Reality or
AR, a function that allows travellers to see the symbols and travel
information from any given location; QR code scanner which gives users
to quickly get travel information of their choice; Interactive Map which
helps tourists to travel to their desired destination easily; Search
and Filter functions from which travellers can search for required
travel information when in need, and Check-In feature which allows
travellers to update to their friends so they know of their exact
locations real-time. There is also a ‘Share’ function that
automatically links to popular social networks like Facebook and
Twitter.
Other highlight
functions are the ‘Thai Live Cam’ feature that allows travellers to see
tourist attractions real-time through live stream videos and the
‘Activities’ tab that enables users to participate in fun quizzes, if
any.
Mr. Thawatchai said,
“As the entire world is digitally connected, we hope that this New
Amazing Thailand application’ will be a useful tool for travellers
planning a trip to Thailand. The app is also considered one of the most
important channels for TAT to promote tourism attractions and activities
in Thailand as well as communicate directly with travellers.”
For more information on the New Amazing Thailand mobile application, visit:
Website: www.tourismthailand.
Website: www.tourismthailand.
