[UAE,
16 October, 2014] - Dubai World Hospitality Championship
2014 (DWHC 2014), the latest event positioning Dubai as a leading international
destination for hospitality and tourism, has recently provided a catering
services to one of the highest places in the world. DWHC served Arabic coffee
along with specialty Emirati desserts to over 15,000 visitors on the 124rd
floor of Burj Khalifa, the world’s tallest tower, during the festive occasion
of Eid Al Adha.
The
successful catering demonstrates the DWHC’s strive for excellence and
creativity. It is also a reflection of Za’abeel Palace Hospitality’s commitment
to promote the UAE’s local cuisine through its international championship
platform – DWHC, positioning the country and Dubai as a world leader in the
hospitality sector.
H.E.
Ahmed Bin Hareb, President of DWHC, said: “Dubai World Hospitality Championship
2014 is a strategic event designed with an aim to position the UAE as a
regional and international leader in the hospitality sector. In line with the
vision of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and
Prime Minister and Ruler of Dubai, the Championship is being organized to
create global awareness about the UAE’s traditional cuisine as well as its
long-established hospitality. It is indeed a great honor for us to announce
that we have successfully organized the highest catering service in the world. Serving
to 15,000 guests at the 124rd floor of Burj
Khalifa is a remarkable achievement for Za’abeel Palace Hospitality, DWHC and the
UAE. We are confident that we will continue to create many more such benchmarks
during the DWHC 2014.”
In
addition, DWHC team offered Emirati catering services at the Dubai
International Airport for the returning Haj pilgrims from the Kingdom of Saudi
Arabia. The Haj pilgrims were in for a happy surprise when they were received
with a warm welcome and offered traditional Emirati sweets on their return such
as Sago and Khabees; as well as the traditional Emirati coffee (Gahwa).
Ahmed
Bin Hareb expressed his gratitude and appreciation to sponsors Dubai Mall and
At the Top Burj Khalifa--Diamod Partners of the DWHC 2014 who provided key support
for the second cycle of the championship. The Burj Khalifa played a very important
role in cooperating with DWHC to provide hospitality for more than 15,000
visitors while Dubai Mall also played a prominent role in hosting two platforms
to provide Emirati hospitality to visitors.
“We
have planned a series of activities to promote DWHC 2014 that included the
catering service at the 124rd floor of Burj Khalifa and Dubai
International Airport. We were extremely happy to offer a taste of traditional
Emirati desserts and a glimpse of experience rich Arabic hospitality while
creating a world record. It is a daunting task to cater to such a huge number
of people over a period of three days at the 124rd floor because of several
issues including logistics. We overcame all our challenges because of our
perseverance and our biggest reward is the tremendous appreciation and
encouragement received from the visitors of Burj Khalifa. This activity will
run until the 28th of October 2014.” concluded Hamad Alghafri,
Public Relations Manager at DWHC.
Dubai
World Hospitality Championships will be held from October 30 to November 1,
2014 at the Sheikh Saeed Halls of the Dubai World Trade Center. It is organized
by Za’abeel Palace Hospitality in cooperation with the World Association of
Chefs Societies (WACS) and The Emirates Culinary Guild (ECG). The championships
consist of four competitions, including International Competition, Emirati
Competition, Gulf Products Competition, and Hospitality Sector Competition, aimed
at highlighting the rich heritage and culture of the UAE and Gulf region.
