New
Hotel Brand Delivers a Fresh Approach to Travel, Truly Enabling
Wellness on the Road
DUBAI
(June 24, 2014) –
InterContinental
Hotels Group (IHG)
today announces the opening of its first EVEN™
Hotels property,
located at 426 Main Avenue in Norwalk, Connecticut. EVEN Hotels is
IHG’s newest
lifestyle hotel brand, created to meet the growing need of travelers
to stay healthier and happier away from home. EVEN Hotels was
designed with wellness built in; it’s in the brand’s DNA. From
the moment travelers enter the hotel lobby and walk past a wall of
fresh, flowering plants, the EVEN brand takes guests on a wellness
journey, helping them Eat Well, Rest Easy, Keep Active and Accomplish
More.
“Today
is truly a milestone for IHG as we announce the opening of our first
EVEN Hotels property in Norwalk and prepare to open our second in
Rockville, Maryland later this month,” said Kirk Kinsell,
president, the Americas, IHG. “We know that for the traveling
public, the ability to maintain their health routine while on the
road is becoming more and more important and EVEN Hotels provides the
tools and encouragement to make healthier choices while on the road
at an approachable price point.”
The
EVEN Hotels Experience – It’s a Healthier Way to Travel
A
calming, open design sets the tone for a restful environment that is
essential to maintain balance. The addition of natural elements and
eco-conscious touches such as real wood surfaces, terrariums
throughout the hotel, and fresh, natural scents to revive senses in
the lobby, sets the tone for the experience at EVEN Hotels. Guests
are “well-comed” with a glass of infused, filtered water at
check-in by a team member offering a cool, scented hand towel to wipe
away the stress of travel. A digital Wellness Wall serves as an
information source for guests to gather and learn about in-hotel and
local food, fitness and community activities. Featuring 129
guestrooms on four floors, the EVEN
Hotel Norwalk includes flexible public workspaces; dining and
social areas; natural outdoor spaces; in-room fitness elements; a
three-zone gym with best-in-class equipment; as well as design and
technology elements that provide guests with a restful, natural and
productive experience.
Sleep
Fuel
Resting
Easy means more than sleeping well and the amenities offered at the
EVEN Hotel Norwalk ensure that guests continue to feel refreshed and
energized, even while on the road. Guestroom flow and furniture
are thoughtfully designed to reduce clutter, offering an open,
inviting and calming atmosphere. The rooms feature a Premium Sleep
System and natural eucalyptus linens offering a cooler sleep;
adjustable LED mood lighting; and revitalizing showers with all
natural EO bath products in scents selected to help invigorate or
calm based on preference allow guests to cleanse, relax and wash away
the stresses of the day.
A
Simple.Natural.Good. Food and Beverage Promise
Food
and beverage choices that are both delicious and healthier for
travelers are abundant at EVEN Hotels in the Cork
& Kale Market and Bar. A menu of freshly prepared menu
items that guests can tailor based on their preference as well as
healthy grab-and-go items feature clear nutritional and ingredient
labeling to help guests choose meals that meet their dietary needs.
For those craving a sweet treat or craft beverage, Cork & Kale
offers healthier indulgent desserts, such as a Pomegranate
Chocolate Parfait or Warm Pound Cake with Drunken Berries, and
signature cocktails made with organic and natural ingredients.
Fitness
on Your Terms
Travelers
shouldn’t have to forsake their workout routine while on the road
and EVEN Hotels offers solutions designed to meet the varied needs of
guests. From the natural light filled three-zone Athletic Studio
adjacent to the lobby, to spin and yoga classes in the connecting
Flex Room; a morning community run led by the property’s Chief
Wellness Officer, or the privacy of an In-Room Training Zone workout
using the EVEN Hotels Trainer, guests can maintain a familiar workout
or incorporate fresh, new exercises. Areas of the hotel
dedicated to fitness and the knowledgeable and enthusiastic team
encourage guests to Keep Active, take on a new challenge and have fun
while doing so.
A
Productive Experience
Focus
better and get work done virtually without missing a beat. A
productive environment is key, and at EVEN Hotels, guests can enjoy
comfortable, ergonomically designed movable work spaces configured to
integrate with their working preferences, as well as fast and free
Wi-Fi, 40-inch HDTV, tablet-based digital programming and easily
accessible multi-media ports both in their room and throughout common
spaces.
Outside
the hotel, EVEN Hotels supports the needs of travelers through
wellwellwell.com,
helping people travel well wherever they are on the road. Fueled by
EVEN Hotels, wellwellwell.com
is a go-to source for travelers, designed to provide localized and
insightful content to help travelers maintain their wellness routine
on the road. The site publishes content created by its editorial team
as well as contributors, including health and wellness leaders,
lifestyle experts and travelers. Wellwellwell.com
features articles and tips on how to exercise, eat, rest and find the
best local places while travelling to cities across the country.
“Through
a carefully designed hotel and service culture, created with the
needs of our target guest at the core, we know EVEN Hotels can
deliver a better experience to travelers for whom wellness is so
important,” continued Kirk. “We firmly believe that the EVEN
brand will be a key driver in market share growth in the U.S. as well
as a unique, differentiated choice for our franchise owners.”
The
EVEN Hotel Norwalk is owned and managed by IHG. The brand currently
has four hotels in the pipeline: Rockville, Maryland; Brooklyn, New
York; and two properties in midtown Manhattan. For
more information about EVEN Hotels or to book an upcoming stay at the
Norwalk property, please visit EVENHotels.com.
