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Encourages vendor-partner interaction and recognizes
partner contributions towards
business excellence
business excellence
Dubai,
UAE — May 9, 2014 — ComGuard, the region’s leading
IT security value added distributor hosted its annual partner
conference in Dubai, in an effort to recognize and reward its channel
community for business excellence. The two-day off-site conference
brought together more than 250 channel partners from across the
Middle East, India and West Asia.
The annual partner
conference is ComGuard’s most significant channel partner
gathering. It brings together partners from across the region and
presents them with the opportunity to meet top-line vendors, exchange
business insights, and update themselves on the latest channel
initiatives and incentives. The conference began with a special
keynote from ComGuard CEO, Ajay Chauhan, who introduced a partner
loyalty programme, new business road maps, and enhanced channel
programs, in addition to providing a top-level review of the IT
Security market and the role of the channel.
“Aptly titled ‘Tech
Convergence – inspiring thoughts, aspiring greater heights’,
clearly conveys ComGuard’s vision and mission to promote
technologies, and enable our customers to make the best use of them,”
said Ajay Chauhan, CEO of ComGuard. “Over the years we have worked
relentlessly to streamline channel activities to help us achieve a
faster sales turnaround, while achieving goals of educating and
supporting partners to achieve superior project deployment. Thanks to
the incredible success story of IT Security across the region, there
has been a tremendous spurt of business activity. It has attracted
attention of leading vendors across the globe. The partner conference
carries forward its significance in terms of its proven success while
providing a platform to innovate and streamline business activities
through live interaction with technology partners.”
The two-day
conference offered networking opportunities for technology and
channel partners from across the region. Partners also enjoyed two
evenings filled with entertainment along with icebreaking sessions on
the first day. Day two of the conference included B2B meetings and
concluded with a gala dinner where ComGuard presented 32 awards to
partners who demonstrated outstanding contributions, commitment, as
well as business excellence.
“We believe this
year’s conference was a runaway success, as we received
overwhelmingly positive feedback from our technology and channel
partners, which is encouraging. The B2B meetings were a key highlight
as it enabled fruitful discussions between vendors and partners,
which enabled cross selling of products and services. Our goal of
helping partners grow their business was clearly achieved,” added
Chauhan.
The
ComGuard Partner Conference was sponsored by diamond partner
Kaspersky Lab; gold partners Ixia, GFI, AirTight and Ping Identity;
and silver partners Bluecat, Exalt Communications, Niksun.
