Award-Winning French Modern Bakery Ramps Up Expansion
With 10 New Outlets Targeted; 20 by 2017
April
30 2014, Dubai Media City, UAE:
Dubai-based
Pascal Tepper French Bakery looks set to add ten outlets to its
portfolio over the next three years following the signing of two
franchise agreements, one each in Abu Dhabi and Qatar.
This
comes just days after general manager, Michel Saab confirmed that the
modern French bakery business is gearing for global growth using the
franchise model.
“We
have recently signed two international Master Franchise Agreements in
Abu-Dhabi and (the State of) Qatar between them representing a
10-plus unit roll-out over the next 24 months. Indeed, the first of
five outlets in Abu Dhabi will open before the year is out,” Saab
said.
He went
on to confirm that he expects to announce an additional four partners
before the year is out, likely to take the Pascal Tepper portfolio to
more than 20 outlets by 2017.
The
regional development drive coincides with the third anniversary of
the brand’s Dubai Media City flagship, a French modern dine-in
bakery, the brain-child of Chef Pascal. Pascal holds the Meilleur
Ouvrier de France title – a much-coveted recognition for the best
French bakers that helps make the bakery a firm favourite with a
loyal following.
During
that time the management team ensured that a full franchise offering
was developed resulting in swift recognition
by the Middle
East Franchise Association. The Pascal Tepper franchise team
scooped the
award for the Best Middle East Franchise Brand of 2013.
“As
we started to reach out to potential partners it was very exciting to
learn that the Pascal Tepper brand is quite well known by a number of
hospitality groups around the region,’’ said Saab.
He
confirmed they are actively looking for partners in Saudi Arabia,
Kuwait, Oman and Bahrain, as well as Turkey and Iraq that have
existing experience in the F&B sector, a site to establish the
brand, and funding of around US$600,000.
“We
are very enthusiastic about where the Pascal Tepper franchise
offering is headed. We know we have a winning combination of a
wonderful product, a committed team, alongside consistency in the
best baking practices,” said Chef Pascal.
The
flagship Pascal Tepper French Bakery is on the main drag in
Dubai Media City and features a range of creations with
authentic ingredients from France to ensure the same typical French
taste and quality.
