Dubai, March 4d, 2014 – JCDecaux SA (Euronext
Paris: DEC), the number one outdoor advertising company worldwide, in
conjunction with Dubai Airports, announced today that its subsidiary JCDecaux
Dicon has unveiled a network of
impactful, premium quality, high definition digital screens at Concourse A,
Dubai International. The 80” iVision screens offer a unique advertising
proposition through the combination of their cutting-edge design, ideal
location next to the point of sale, innovative performance and market-leading
quality.
This new network of twenty screens, provided by JCDecaux’s
R&D division in France, is part of the first wave of a comprehensive roll out
of an integrated digital platform across Dubai International. The 80” LCD panels are located throughout the
departure level of Dubai Airports’ A380 purpose-built facility, delivering stand-out and cut-through in this busy environment. The
central positioning of the screens along key passenger routes ensures optimal
and synchronised visibility at eye level.
These portrait format digital screens have been integrated into the
architecture of the building, taking into account airport wayfinding and the
passenger journey to deliver well-designed, high-profile advertising space for
brands.
Specialized content management
systems also offer advertisers creative flexibility in the form of targeted or
live campaigns. Advertising creative may
vary depending on the time of day, flights departures or arrivals from specific
countries, sporting results, or weather conditions etc.
The launch of these new screens underlines JCDecaux
Dicon’s ability to deploy the next generation of digital advertising media, in
addition to an already wide-ranging platform of advertising, sponsorship and
experiential solutions. It also showcases
the integrated approach that will be delivered in cooperation with Dubai
Airports’ commercial team throughout Dubai International’s terminal and concourse
buildings, creating a digital passenger journey across multiple consumer touchpoints.
Eugene
Barry, SVP Commercial from Dubai Airports said: “Dubai International is an ideal location
for the launch of the iVision screens as we strive to be at the forefront of
innovation and interactive advertising. The new digital displays are visually
appealing and enhance the passenger experience through engaging media
platforms.”
David Bourg
CEO Middle East from JCDecaux said: “The
installation of our new network of high-definition LCD screens marks a
significant step forward in digital advertising at Dubai International. This
new generation of 80’’ screens is intended to complement its environment whilst
showcasing digital advertising excellence through our cutting-edge media estate.
We are proud to introduce this unique advertising proposition in Dubai
International, as it will enable us to provide a unique media platform that is
innovative, aesthetically pleasing, and engaging for both advertisers and
passengers”.
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Key Figures for the Group
- 2013
revenues: €2,676m
- JCDecaux is
listed on the Eurolist of Euronext Paris and is part of the Euronext 100
index
- No.1
worldwide in street furniture (434,700 advertising panels)
- No.1
worldwide in transport advertising with more than 150 airports and more than
280 contracts in metros, buses, trains and tramways (358,100 advertising
panels)
- No.1 in
Europe for billboards (199,600 advertising panels)
- No.1 in
outdoor advertising in the Asia-Pacific region (205,000 advertising panels)
- No.1
worldwide for self-service bicycle hire
- 1,002,800
advertising panels in more than 55 countries
- Present in
3,700 cities with more than 10,000 inhabitants
- 10,484
employees
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