Per capita spend on premium
cosmetics in GCC set to soar
The Middle East continues to be
a key market for premium cosmetics, with leading international
manufacturers and suppliers pulling out the stops to make further
headway into increasingly lucrative territory. This trend is expected
to be reflected significantly at the upcoming edition of Beautyworld
Middle East, the region’s largest international trade event serving
the beauty and wellness industry.
According to analysis by
Euromonitor International, per capita spend on premium cosmetics in
the countries of the GCC, has been increasing at a remarkable
rate. For instance, consumers in Saudi Arabia are expected to
spend as much as US$ 68.20 per capita on premium cosmetics in 2017 as
compared to US$ 49.20 in 2012. Similarly, the UAE consumer is
estimated to spend $ 48.70 per capita on premium cosmetics in 2017 as
compared to the $ 40.70 in 2012.*
These spending levels on
high-end cosmetics underline the traditional preference in the region
for high quality cosmetics and beauty products, while also indicating
the growing spending power of the Middle Eastern consumer. They also
compare favourably with spending levels in the traditionally
high-spending markets of France ($ 89.60 in 2017), UK ($ 70.60 in
2017) and the US ($ 65.80 in 2017).
“The regional consumer has
been known to be extremely discerning and appreciative of high
quality goods and products and they have always been willing to pay
premium prices for the exclusive and outstanding,” said Ahmed
Pauwels, CEO of Epoc Messe Frankfurt, organiser of Beautyworld Middle
East. “The 2014 edition of the exhibition will feature a wide
selection of premium brands and select manufacturers all looking to
further engage with regional buyers.”
As one of the world’s leading
international trade fairs for beauty products, hair, fragrances and
wellbeing, Beautyworld Middle East 2014, which runs from May 27th
to 29th at the Dubai International Convention and
Exhibition Centre, will feature an unmatched range of international
and regional exhibitors, representing a majority of the leading
brands.
“The Middle East market is of
big interest for us - anti- aging and whitening products are highly
appreciated in this area, especially the luxury products, because
people in the Middle East are interested in high quality.” said Dr.
Jutta Knauer, CEO of AUDORASAN cosmetics.
Beautyworld Middle East 2014
will feature the following focus groups: Hair, Nails and Accessories,
Cosmetics, Skincare and Fragrance, Machinery, Packaging and Raw
Material and Professional Equipment and Spa.
Additional features at
Beautyworld Middle East 2014 include: the Beautyworld ME Boutique;
Walk of Beauty by Madi International; Nail It! by OPI and Nazih
Group; and the Fragrance Station.
