Oracle
Extends the World’s Largest Marketing Cloud with the Leading Data Management
Platform to Personalize Marketing Programs and Customer Experience
26
February, Dubai, UAE:
Oracle has announced that it has signed an agreement to acquire BlueKai, the
industry’s leading cloud-based big data platform that enables companies to
personalize online, offline and mobile marketing campaigns with richer and more
actionable information about targeted audiences.
The BlueKai
solution includes its Data Management Platform, which centrally organizes a
company’s customer and audience data in the cloud to help implement
personalized marketing campaigns across all channels and deliver better results
and higher marketing ROI. BlueKai also runs the world’s largest third party
data marketplace to augment a company’s proprietary customer data with
actionable information on more than 700 million profiles.
BlueKai
will be integrated with both Responsys for B2C marketing automation and Eloqua
for B2B marketing automation in order to deliver orchestrated and personalized
customer interactions across all marketing activities and channels.
BlueKai
combined with Oracle’s Marketing and Social solutions provide customers with
the ability to build the richest user profiles combining information from first
party and third party sources including media, advertising, social, and mobile
sources.
The
combination will also allow both B2B and B2C organizations to build unmatched personalized
cross-channel campaigns and customer interactions across e-mail, web, social, mobile,
advertising and syndicated content channels.
The
Oracle Marketing Cloud is an integral part of the Oracle Customer Experience
Cloud which includes commerce, sales, service, social and marketing. Together,
the Oracle Customer Experience Cloud enables a seamless and integrated exceptional
customer experience from the first touch point through the entire customer lifecycle.
More
information on this announcement can be found at http://www.oracle.com/bluekai.
Supporting Quotes
“Modern marketers require new
ways of acquiring, centralizing, interpreting, and activating customer data
across marketing channels so that they can enhance the customer experience and maximize
the return on their marketing spend,” said Steve Miranda, Executive Vice
President, Applications Development, Oracle. “The addition of BlueKai to the Oracle
Marketing Cloud enables marketers to act on data across both known customers
and new audiences and precisely target customers with a personalized message
across all channels.”
“As a leader in marketing data
management, BlueKai’s innovative products convert fragmented and disparate
marketing data into high-performance results for companies,” said Omar
Tawakol, CEO, BlueKai. “We are thrilled to join Oracle and extend Oracle’s Customer
Experience portfolio to include the industry’s most effective big data cloud platform
for marketers.”
Supporting Resources
· About Oracle and BlueKai
· General Presentation
· Customer and Partner Letter
· FAQ
About Oracle
Oracle
engineers hardware and software to work together in the cloud and in your data
center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.
Trademarks
Oracle is a registered trademark of
Oracle Corporation and/or its affiliates. Other names may be trademarks of
their respective owners.
This
document is for informational purposes only and may not be incorporated into a contract or agreement.
