Dubai, 15th January 2014 - Grayling a leading global
communications firm, announced today the appointment of Julio Romo as Head of
Digital within Grayling’s thriving Middle East and Turkey operations. The hire
is part of a series of initiatives that are underway to spur Grayling’s
development as a digitally-enabled, global public relations consultancy with
insights, ideas and rapid access to multi-channel solutions.
Romo
is a talented digital strategist and international communications expert, widely
acclaimed for his social media expertise. He has over 15 years' consultancy
experience delivering insight, consultancy and training to clients operating in
a range of sectors in markets around the world. His past clients have ranged
from The Diamond Trading Company and the Organisation for Security and
Cooperation in Europe (OSCE) to the King
Abdullah
University of Science & Technology (KAUST) and Abu Dhabi Tourism and
Culture Authority.
Grayling
Middle East, Turkey and Africa has flourished in the last few years with
significant client wins such as Qatar Foundation, Volkswagen, Hilton and
PayPal. Julio's across the board experience has enabled him to develop seamless
integrated campaigns for international clients, including many from the Middle
East, which has helped them engage better with audiences through traditional
and digital channels. Julio has been a Council and Board member of the UK’s
Chartered Institute of Public Relations. He has also served on the institute’s
influential social media advisory board.
Romo
will be based in Grayling’s Dubai office and will report to Loretta Ahmed CEO
of
Middle
East, Turkey and Africa. In the newly created position, Romo will lead a team
of digital media and creative design and production consultants that will bring
fresh and dynamic campaigns to clients from across the region, breaking the
mould in their digital media engagement strategies.
“Julio
is a pioneering leader in the field of digital and his appointment represents a
strategic move for Grayling. We are witnessing a huge surge in demands for
digital PR and marketing activities amongst our Middle East client base.
Building digital and investing further in the skills and expertise of our
consultants is a core part of our development strategy in this region.” said
Grayling Middle East, Turkey and Africa CEO, Loretta Ahmed.
Grayling
Middle East, Turkey and Africa has flourished in the last few years with
significant client wins such as Qatar Foundation, Volkswagen, Hilton and
PayPal. The region now boasts over 60 consultants across four key offices in
United Arab Emirates, Qatar and Turkey.
