UAE, 5th November 2013: Volkswagen Middle East and Al Nabooda Automobiles, have revealed the concept car of a new SUV generation, the CrossBlue, at the opening day of this year’s Dubai International Motor Show. The innovative model is designed to enrich the Volkswagen model line-up offering drivers a powerful seven-seat midsize SUV of the 5.0-metre class, which combines huge space capacity with the engine technology and visual impact of a SUV.
The models huge interior and three rows of flexible seating means the CrossBlue can carry multiple passengers and large items simultaneously, while its smooth and powerful ride makes the CrossBlue an ideal cruiser for the Middle East.
Speaking from the Dubai Motor Show, Thomas Milz, Managing Director, Volkswagen Middle East said: “The Dubai International Motor Show is always a highlight for us and this year we have a lot to be excited about, starting with today’s Middle East reveal of the CrossBlue concept SUV. This model would be an exceptional vehicle fit to this market with a design and performance offering that caters exactly to the needs and wants of the Middle East driving enthusiast.”
The design of this concept model offers clean lines true to the German Volkswagen "design DNA" with the masculine character of an American SUV and offers a near-production look at a potential new SUV model series from Volkswagen.
Milz continued; “In addition to the CrossBlue concept, we have also debuted something a little different in the shape of a brand new Arabic music talent, Hamad Al Fardan, through our grassroots music competition, ‘Your Music. Das Auto.’. Our winner made his first ever performance as the ‘Your Music. Das Auto.’ champion here, at the Dubai Motor Show with his winning entry ‘We don’t give up’ and will now go on to record his own music video.
“With new model launches, record deliveries and exclusive new initiatives, 2013 has been an exciting year for Volkswagen Middle East and I would like to thank our partners and in particular here in Dubai and the Northern Emirates, Al Nabooda Automobiles, for contributing to that success.”
K Rajaram, CEO of Al Nabooda Automoblies, sole dealer of Volkswagen in Dubai and Northern Emirates, said: “The unveiling of the CrossBlue concept car marks the beginning of another exciting new chapter for Volkswagen Dubai in what is already a record-breaking year for the brand in this market. The new CrossBlue SUV powerfully reflects Volkswagen’s cutting-edge technology and world class performance which, when added to competitive prices and the consistently high customer service we deliver, offers an unbeatable package.”
In addition to the CrossBlue concept SUV, Volkswagen is also showcasing their full model lineup at the 2013 Dubai Motor Show, including the new seventh generation models of the Golf and Golf GTI which arrived to the region earlier this year.
The new Golf has been completely redesigned, including: the vehicle body, interior, engine, all of the information and entertainment systems, and the numerous new driver assistance systems. Each new Golf is also 100kg lighter which makes it possible to reduce CO2 emissions and fuel consumption by 23%.
The new Golf GTI offers an even more striking and sportier design, as the legendary compact sports car is powered by a turbocharged petrol, direct-injection engine (TSI) with 162 kW / 220 HP coming as standard and accelerates to 100 km/h in 6.5 seconds, reaching a top speed of 244 km/h.
Other models in the Volkswagen lineup include the bestselling Jetta, Tiguan, Touareg along with the Passat, which was revealed as the key driver behind the most successful month ever recorded for Volkswagen Middle East. An increase of 415% in Volkswagen Passat deliveries was recorded during the month of July compared to the same period in 2012.
