- The McLaren 12C Spider named ‘Best Super Car’ at Middle East Motor Awards 2013
- Further success for McLaren at the region’s most prestigious automotive awards, retaining the title claimed by the 12C in 2012
(Manama, Bahrain, 04 November 2013)
– The 12C Spider has upheld the honour for McLaren at this year’s
Middle East Motor Awards, being named ‘Best Super Car’ and retaining the
title for the brand. The award marks the second successive year McLaren
has claimed the coveted title, following the success of the 12C last
year.
The
Middle East Motor Awards are the region’s most prestigious automotive
accolades, judged by a jury panel comprising 18 of the region’s most
influential motoring journalists from nine countries. This is the second
year a McLaren model has taken part in the awards and is the second
year McLaren Automotive have received the ‘Best Super Car’ title after
the victory by the 12C in 2012; this honour tops off a successful second
year of sales across the world for the brand.
Speaking at the awards ceremony, organiser Saif Al Midfa, Director General of Expo Centre Sharjah: “The
12C Spider is a clear winner for ‘Best Super Car’. McLaren’s follow-up
model is a stunning car and worthy of making the ultimate wish list for
any automotive fan.”
Ian Gorsuch, Regional Director for Middle East and Africa said: “To
win ‘Best Super Car’ award in the Middle East for the second year in a
row is an amazing achievement, and is true testament to the
groundbreaking models in our range, especially as McLaren Automotive
only launched three years ago.”
“It
is a great reward for all the skilled and passionate designers and
engineers back at the McLaren Technology Centre in Woking, and our
retail partners who have worked incredibly hard to build the brand in
the region. We’re looking forward to our next year, and are extremely
excited about our imminent first deliveries to customers in the region
of our next generation ultimate supercar, the McLaren P1™.”
The
12C Spider was launched in the Middle East in 2012, and unlike many
rivals, it offers the same levels of performance, handling and driver
enjoyment as the fixed-roof 12C.
McLaren
is celebrating 50 years of innovation and race-winning success in
2013. Following the launch of the first McLaren Automotive retailer in
the Middle East two years ago, the region has already established a
loyal customer base and following of fans. Since 2011, McLaren
Automotive has opened eight retailers throughout the Middle East and
Africa region, located in Manama, Abu Dhabi, Doha, Dubai, Jeddah,
Johannesburg, Riyadh and Kuwait.
Ends
A
selection of high resolution images to accompany this release is
available to download from the McLaren Automotive media site - www.media.mclarenautomotive.
About McLaren Automotive:McLaren
Automotive is a British manufacturer of luxury, high-performance sports
cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
In the Middle East, the company’s regional head office is located in
Bahrain, home to the company’s principal shareholder, Mumtalakat. The
region has a network of highly qualified and experienced McLaren
retailers, located in the Kingdom’s of Bahrain and Saudi Arabia, Kuwait,
Qatar and the United Arab Emirates.
Following
the company’s global launch in 2010, McLaren Automotive launched the
groundbreaking 12C and 12C Spider and, in keeping with its plan to
introduce a new model each year, recently unveiled the McLaren P1™. The
brand continues to expand, operating through a dedicated global network
of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the roadThe
connection between Formula 1 and road cars at McLaren is a natural
process of experience, knowledge, principles and process transfer.
Through the integration of 50 years of Formula 1 racing expertise and
knowledge, and 20 years of heritage in producing landmark sports cars,
McLaren Automotive designs, develops and builds the technologically
advanced, groundbreaking and no compromise 12C, 12C Spider and McLaren
P1™.
McLaren
has pioneered the use of carbon fibre in vehicle production over the
past 30 years, and since introducing a carbon chassis into racing and
road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively,
McLaren has not built a car without a carbon fibre chassis.
