Putting students at the center of the profound changes in 21stcentury media world.
Routledge is proud to announce the new edition of Media Today by
Joseph Turow. This innovative book teaches students to think critically
about the role of media today and what these changes mean for our lives
presently and in the future. The book’s media systems approach helps
students to look carefully at how media is created, distributed, and
exhibited in the new world that the digital revolution has created.
"Media Today
makes it clear that Turow understands the mass media industries—but not
only that, he understands his audience. Thought-provoking, accessible,
and engaging, Turow’s examples, illustrations, and case studies push
students to think critically about the most important media-related
issues of our time." —Samuel Ebersole, Chair of Mass Communication Department & Center for New Media, Colorado State University – Pueblo
In this way, Media Today goes
beyond the traditional mass communication textbook’s focus on consuming
media, to give student’s an insider perspective on how media businesses
operate. It is characterized by new features and its focus on:
- Convergence
- Critical consumer education
- Comprehensive media industry coverage
- Contemporary, student-friendly examples with an emphasis on diversity.
Learn more about this book: http://www.routledge.com/
Visit the companion website with additional learning materials: http://www.routledge.com/cw/
About the Author
Joseph
Turow is Robert Lewis Shayon Professor of Communication at the
University of Pennsylvania’s Annenberg School for Communication. A
former Chair of the mass Communication Division of the International
Communication Association, he is the author of more than 100 articles
and 9 books on media industries.
“The
fascinating thing about teaching mass media and society is that the
topic changes continuously in exciting and important ways. This makes
new editions imperative. I've been teaching the introductory mass media
and society course for many yearsat several institutions — so I have had
the opportunity to interact with a wide variety of students over the
years, which has helped shape the way I’ve written this textbook.” — Author of Media Today 5, Joseph Turow
978-0-415-53643-1 | £45.99 $589.95 in paperback | Nov 2013
Available for interviews and media features – contact Eleanor Pike for a review copy (details below).
