OKI Europe and TheMagicTouch enjoyed major success at the latest Euro Trophex Show held in Amsterdam, winning two trophies for the ground-breaking C711WT from OKI Europe, the first colour LED printer with white toner added to the established CMY colour process.
The printer and its product applications via the upgraded TheMagicTouch Image Transfer Media won the ‘Best in New Technology’ category and a two-layer printed ‘Tribute to Felix Baumgartner’ plaque scooped the ‘Best in Image Transfer Product’ award.
TheMagicTouch is a global pioneer in digital image transfer processing and the exciting new OKI Europe technology attracted huge numbers of visitors to TheMagicTouch’s stand. They were able to see how this unique innovation in toner technology offers unrivalled opacity, delivering a very high ‘white’ factor for applications ranging from folders, mugs and binders to leather and polyurethane products, as well as garments and textiles.
Jürgen Hagedorn, CEO at TheMagicTouch, comments: “For garment applications, OKI’s new dry toner technology represents a major step forward in convenience. However, for non-fabric applications such as trophy and award products it is the beginning of a totally new era. The amazing C711WT printer will change image transfer applications forever. We believe it is the completion of the circle.”
Harry Takahashi, managing director, OKI Europe, adds: “With our new LED printer, we are set to substantially expand what until now has been a highly specialist, niche ‘white printer’ market.
“Over many years, OKI has built much of its success on technology innovation. As our partnership with TheMagicTouch demonstrates, with our new white toner products we have once again created a major opportunity for end-customers to improve competitiveness, by making the most of their ability to print a broader range of high quality materials in-house.”
Euro Trophex, held every two years, is Europe’s largest and most prestigious trophy, awards and personalisation event. It is the premier forum for the industry to see the latest trends and developments, source new ideas and purchase equipment. The Euro Trophex Awards, launched for the first time, is based on what the judges see demonstrated at the show and recognises the best in new technologies in this dynamic and fast-developing market.
