Bangkok. 7 March 2013. ONYX Hospitality Group announces strong financial performance in 2012 and a steady pace of new hotel signings and openings that will set the pace for continued growth and international expansion.
Double Digit Operating Profit Growth in 2012
As a group, ONYX’s total system revenue jumped by 12% in 2012, whilst RevPAR (revenue per available room) also grew by 8%. Through a continued focus on managing cost efficiency, and making the most of the existing ONYX property portfolio, this was converted into a 14% increase in operating profit. The growth observed in 2012 was despite major renovation works taking place in two of the group’s largest revenue generating properties, Amari Watergate Bangkok and Amari Coral Beach Phuket.
Commenting on the 2012 performance, Peter Henley, President and CEO of ONYX Hospitality Group said:
“Our increasing portfolio and focus on managing cost efficiency has allowed us to both reinvest in our current properties and achieve solid margin progression, resulting in double-digit profit growth. 2013 will be an exciting year for us as we see our new select service brand, OZO come to life with properties opening in Hong Kong and Colombo. This new brand concept, we feel, will meet consumer demands and corner the dynamic select service market in Asia and beyond. ”
Online revenue growth and E-Commerce
In 2012, ONYX saw a 30% increase in revenue generated from online channels compared to the 2011 figures. The focus for 2013 will be on social media and mobile advertising, recognising the growth and significance of both these areas. In addition, the integration with Google Hotels Finder and Trip Advisor’s Metasearch is already well underway and set to go live by the end of Q1. With multiple online initiatives, ONYX maintains its focus on the core website and booking experience for guests. Responsive website design, mobile booking engines and attaining a single image inventory through Trust CRS are all aspects of the online guest experience that ONYX will be focusing on this year.
Expansion Plans and Developments
ONYX currently operates 34 properties with an inventory of more than 5,000 rooms, across four brands. In 2010, ONYX set a goal to become one of Asia’s leading hospitality providers by 2018 with a portfolio of 51 operating properties. By the end of 2013 the Group will have 38 operational properties with an additional 11 contracts signed for the future, ensuring the target set in 2010 should be surpassed well ahead of schedule. In 2013, ONYX will launch the first two OZO properties in Hong Kong and Colombo as well as Amari’s first property in India, Amari Ludhiana. Serviced apartments brand Shama will also add a Hangzhou property to its ever increasing portfolio.
OAM Hotels changes name to ‘The Mosaic Collection’
ONYX has created a new name and visual identity for its Onyx Asset Managed group of properties, otherwise known as OAM Hotels. The Mosaic Collection consists of properties managed by ONYX, keeping the owner’s original name. The collection is made up of small to medium sized properties that provide quality accommodation in their respective destinations. Current properties in The Mosaic Collection ranges from a nature lodge in Thailand’s far north to resorts in the leisure hub of Pattaya. The name ‘Mosaic’ reflects a collection of perhaps not entirely uniformed parts, which form together to create something special, an apt description for the diverse range of properties in this portfolio.
