03 December, 2013

Alpine Oetker Resort to Entice Middle Eastern Visitors to Luxurious Winter Get-Aways


L’Apogée Courchevel, Oetker Collection’s second unveiling this year with the Arab Tourist in mind, promotes cold-weather luxury to Middle Eastern travelers with a new Ski Resort in the French Alps
December 4 2013, Dubai UAE – The Oetker Collection, which owns and manages masterpiece hotels around the world, is pleased to announce its newest property, L’Apogée Courchevel, located in Le Jardin Alpin. The brand new, custom-designed property aims to attract vacationers from the Middle East with privacy, exclusivity, and prestige in the pristine mountain venue.
L’Apogée Courchevel is an exclusive venue, set at the top of Le Jardin Alpin in the most desirable resort in the five villages and featuring just 33 stunning suites, 20 spacious double rooms and a spectacular penthouse with its own jacuzzi and private terrace. It offers breathtaking views over Courchevel village, and is the perfect luxurious mountain get-away to attract the most discerning Middle Eastern winter travelers.  
A private air strip just 3 minutes from the hotel offers easy access to the resort, and guests’ privacy and comfort are maintained under the supervision of Philippe Perd, President and Managing Director of the Hotel du Cap-Eden-Roc and Chateau Saint-Martin & Spa in the south of France. An exclusive chalet is featured next to the full resort, with five bedrooms, a spa and its own home cinema.  Guests will travel up the mountain via a direct and private approach to the ski slopes, offering immediate and exclusive access.
Frank Marrenbach, CEO of Oetker Collection, commented on how the collection aims to attract Middle Eastern travelers to a ski resort, not necessarily a common destination for the region:
“We are excited to be opening our first masterpiece hotel in the French Alps, and L’Apogée Courchevel is going to fit beautifully into what we believe Middle Eastern tourists are attracted to: exclusivity, privacy, comfort, and adventure. Our guests understand the excitement that comes from enjoying a new experience while embracing universal luxuries. That is what we think makes this property well-suited to Middle Eastern vacationers. The most discerning among them will value the mountain experience and stunning views, while we provide them with the comfort and luxury they expect.”
Iranian architect and interior designer India Mahdavi, with colleague Joseph Dirand, has overseen the interior styling of L’Apogée Courchevel, creating a warm, comfortable masterpiece. L’Apogeé Courchevel’s signature restaurant, Le Comptoir de L’Apogée is under the mastery of Chef Franck Ferigutti with beautiful views on the mountains, and the location features a superb spa and wellness centre with treatment rooms and a swimming pool.
Details:
- L’Apogée Courchevel will open in the French Alps on 11.12.13
- Privacy features include a direct and private access to the ski slopes, a private airport runway just 3 minutes from the resort, exclusive guest access, and a 5-bedroom private chalet
- Iranian designer India Mahdavi and Joseph Dirand to oversee interior design
- Hotel is owned by Xavier Niel, who owns the Internet Service Provider, Free and is managed by the Oetker Collection.
The hotel will open on 11.12.13 (11th December 2013) joining Oetker Collection-owned hotels Le Bristol Paris, Brenners Park-Hotel & Spa in Baden-Baden, Hotel du Cap-Eden-Roc in Cap d’Antibes and Chateau Saint-Martin & Spa in Venice. It also manages Palais Namaskar in Marrakech and and Fregate Island Private in the Seychelles.
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