IFA, Berlin, September 4, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced the launch of Xess at IFA 2015. The genre-busting smart device has an extra-large 17.3-inch screen yet boasts a beautiful, slim stainless-steel body.
 
“Xess is one of our favorite new products because this big format is really family-oriented and has a multitude of uses at home or at work,” says Dr. Stan HU, General Manager of Innovation - BigPad Business Center and Chief Technology Officer, ALCATEL ONETOUCH. “You can use it to cook, by displaying your favorite recipes in the kitchen, watch movies, listen to music or play games with friends and family in the living room.”
Ingenious Design Supports Multi-Usage
The slim, 9.15 mm form hides a built-in stand, stylus and slide-out carrying handle. The stand enables users freedom of choice in positioning Xess: flat for gaming and family fun; 30 degrees for drawing and sketching; 50 degrees for cooking and 75 degrees for watching videos. Accessories like the Smart Dock and wall mount allow even more viewing possibilities.
Perfect Size for Creative Opportunities
The built-in stylus inspires users’ creativity with the pre-embedded SketchBook app and offers a variety of different brushes, colors and effects. Culinary artists will appreciate the hands-free gesture control, which eliminates the need for a touchpad, keyboard or mouse. Just wave to control the screen — no more messy grease spots on the screen! With the Onetouch Mix app, amateur DJs can equalize, loop and insert effects to add a personal touch to their playlist. The two powerful 3-watt speakers powered with JBL by Harman technology offer true-to-life sound reproduction. Connect to an exterior JBL speaker for even more booming sound.
Big Fun
Of course Xess is extra-perfect for gaming, thanks to its extra-big 10-point touchscreen, which ensures precision and accuracy during sessions. The powerful octa-core processor guarantees a fantastic multimedia experience.
Customization Possibilities With Bespoke Accessories
Users can customize their devices with a world of Xess accessories: Smart Dock, blue-free film, IP camera, Bluetooth mouse and keypad, Bluetooth speaker, mag cover and mounting case.
With its large range of features and accessories, ALCATEL ONETOUCH’s Xess offers supersize possibilities, whether in the family room or at work.
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09 September, 2015
ALCATEL ONETOUCH Introduces Xess A Tablet So Different We Can’t Call it a Tablet
POP STAR and POP UP Smartphones Shine in ALCATEL ONETOUCH’s POP Family
- Highly customizable POP STAR allows consumers to express their own style from the large cover collection with up to 20 choices
- POP UP offers high-end design and performance at a mid-tier price point
IFA, Berlin, September 4, 2015 – ALCATEL ONETOUCH unveiled its new POP smartphones at IFA today. POP STAR and POP UP are part of the brand’s POP series – A Combination of Talents.
All Eyes on POP STAR
The new 5-inch POP STAR smartphone is the undeniable standout in the latest POP lineup. “POP STAR is our most fashion-forward smartphone with a large collection of covers, consumers can choose the cover they like and fully express their own style,” said Cheol Woo Park, Chief Designer, ALCATEL ONETOUCH.
POP STAR allows consumers to really express themselves. Choose the wild colors and psychedelic designs from the Funky Collection, a more classic look with the Leather Collection, total glamour with the Fashion Collection or nature-eco with the Fabric & Wood Collection. The attention to design details continues with the curved design, which gives the phone an elegant slimness at the edges, and making it a pleasure to hold. 
POP STAR is available in 3G+ or 4G connectivity and runs on a quad-core processor. It flaunts an 8 Mpxl rear camera with EIS for quality photos and videos and a 5 Mpxl front camera for perfect selfies. The fully laminated HD IPS display offers 75% less light reflection for excellent readability under sunlight and a 160 degree wide viewing angle.
POP UP Has the Goods
The new POP UP smartphone has the specs to satisfy even the most demanding user: the fully laminated HD IPS display allows great readability under bright sunlight and wide viewing angles. A powerful octa-core CPU coupled with 4G connectivity guarantees fast and smooth streaming. The 13 Mpxl rear camera with quality sensor and f/2.0 aperture means sharp photos even at night.
POP UP has style to burn — a metal frame with glass hard key and a back cover with a 3D spin effect make it a knockout. Plus it comes in five fresh colors: Black, Riva Blue, Amber Orange, White and Strawberry Red.
A Combination of Talents
ALCATEL ONETOUCH strives to offer the best to consumers by redefining the industry benchmark regardless of the price tag. POP family ensures the latest design trend and quality performance from higher-end products to be available in mid-tier segment.
“Stocked with the features and style that consumers want, we can’t wait for consumers to get a look at our fresh lineup of POP smartphones,” said Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH.
A Complete Range of Your Choice PIXI 3 (10) - The new 10-inch tablet in PIXI 3 Family
IFA, Berlin, September 5, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands reinvents the PIXI 3 family with a new 10-inch tablet. Pick a PIXI 3 tablet with the right display size (7, 8 or 10-inch), and the connectivity (4G LTE, 3G or Wi-Fi) you prefer. It’s all your choice!
“Our PIXI line is all about making your own choice at an affordable price,” notes ALCATEL ONETOUCH’s General Manager of Smart Connectivity, Vittorio Di Mauro. “The new PIXI 3 10-inch tablet does just that, offering a complete range of choices on display size and connectivity.”
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Packed With Useful Features and Highly Portable
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Compact and highly portable, the PIXI 3 (10) is available with either 3G or Wi-Fi connectivity. The PIXI 3 (10) is perfect for work and entertainment. Check emails, voice call, share images with friends or watch a movie with your family – Do Anything on Your Tab!
It runs on the latest Android 5.0 Lollipop and allows multiple accounts for multiple users, to securely share the device with the whole family.
Voice-call-enabled, so users can pick up their calls on their PIXI 3 (10) tablet, with no need of another device. Users can also connect the tablet to peripheral devices like USB keys, external hard disks, digital cameras, printers and more.
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Colorful and Customizable
Like other devices in the PIXI family, the PIXI 3 (10) is customizable. Users can add their own colorful touch to their tablets with colorful flip covers and cases.
Users can also access to ALCATEL ONETOUCH accessories webstore through dedicated app with just one click.
With their host of features, accessories and performance capabilities, the PIXI 3 tablets are further examples of ALCATEL ONETOUCH’s dedication to offering a complete range of choices at an affordable price.
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STAY 3, GET SUNDAY FREE AT COSTA MESA, ORANGE COUNTY CALIFORNIA
Sundays are FREE in Costa Mesa. Extend your weekend getaway or arrive early for a better Monday morning.
In combination with the OC&ME Package makes for the ultimate California lifestyle escape for Middle Eastern guests throughout 2015, including the Eid Al Adha celebrations.
DUBAI, UAE – September 9th , 2015 – Beginning September 14 through November 29, 2015, stay at least three consecutive nights that include Sunday night in a participating Costa Mesa hotel and receive Sunday night free. Spend the extra day enjoying an array of world-class entertainment in the City of the Arts™. Extend your stay to see it all.
Dine
Treat your tastebuds to one of Costa Mesa's more than 150 restaurants
ranging from five-star fine dining to casual and contemporary. Whether
you’re considered traditional in taste or a fearless foodie, your
appetite will certainly be more than satisfied.
Shop
Take a trip to South Coast Plaza, an
absolute must-do when visiting Costa Mesa. With over 250 retailers,
from Hermes to H&M, South Coast Plaza is the largest shopping
destination in California and represents the highest concentration of
luxury brands in the U.S.
If you’re looking to enjoy a little sunshine with your shopping, spend some time at The OC Mix, The LAB, and The CAMP, three
of Costa Mesa’s premiere outdoor shopping districts offering everything
from boutique fashion designs and local art to organic foods and
fitness gear.
Play
Arrive early or stay another day to spend
an afternoon at the Disneyland®Resort. Check into your hotel and hop
aboard Costa Mesa's convenient ART shuttle transportation to the Disneyland® Resort and enjoy a day of play.
See
Wind down your weekend with an evening
show in the heart of Costa Mesa’s arts district, located just minutes
from most Costa Mesa hotels. Happening all season long, catch live music
and theater performances, including the upcoming Tony Award®-winning
Best Musical, Disney’s The Lion King or 42nd Street, a musical comedy
classic at Segerstrom Center for the Arts.
BookBegin planning how you will spend your free Sunday. Click on one of our participating hotels below to book your stay.
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In addition to the Costa Mesa Sunday Free Package, Orange County Visitors Association (OCVA) is currently running ‘The OC & ME’ travel package campaign exclusively for visitors travelling from the G.C.C. (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates). The campaign promotes Orange County as a premier shopping, spa, lifestyle and holiday destination for families, groups and couples, where the experiences can be shared with family, friends and loved ones and include personal touches, complimentary VIP Personal Shopper Experiences and exclusive discount vouchers worth thousands of dollars at Fashion Island, Irvine Spectrum Center, and South Coast Plaza. Combined, the Costa Mesa Magical Memories Package and The OC&ME Package make for the ultimate entertainment, retail and luxury lifestyle vacation escapes for Middle Eastern guests throughout 2015, including the Eid Al Adha celebrations.Middle Eastern travelers can now access Orange County from the Middle East through direct flights to Los Angeles International Airport (LAX) with Emirates, Saudi Airlines and Etihad Airways. Convenient connections are also available with Gulf based airlines flying into other U.S. cities such as Chicago, Dallas/Fort Worth and San Francisco and then transferring to the Orange County (John Wayne) Airport in Santa Ana (SNA).
For more information on Costa Mesa’s Sunday Free Package and a list of participating hotels, visit http://www.travelcostamesa.com/sunday For more information on ‘The OC and ME’ Package , visit:Facebook: www.facebook.com/OCVAMETwitter: @TheOCandMEWebsite: www.visittheoc.aeOr contact OCVA Dubai office at: (04) 375 3298.
Wacom presents Digital Ink and Digital Stationery at IFA
Developing The Internet of Ink
9 September 2015 (IFA Show) – Wacom®, the world’s leading developer of digital pens and interactive pen tablets, is presenting the company’s vision of 21st century ink. “Ink carries creativity. We believe that the pen has always been and always will be the natural tool for visualizing ideas. How about creating a pen for the Internet of Ink, where you can grow, share and make your ideas happen?” Wacom CEO Masahiko Yamada says. “In spite of more than 16 billion tablets and smartphones, people still prefer a pen for developing ideas and being creative. This is why Wacom has been thinking about the future of ink. This is why we have introduced WILL, the new open industry standard for strokes, notes and sketches.”
Digital Stationery
Based on scientific research, Wacom’s own surveys and the continuous dialogue with customers, Wacom has started to develop the required infrastructure called WILL (Wacom Ink Layer Language) and extends its portfolio with products for 21st century ink. “At IFA, we are showing what we believe will be the future of digital stationery”, Faik Karaoglu, Senior Vice President of the Platforms and Applications business unit at Wacom, explains. “People should be able to use pen and paper for creative thinking, but still capture their ideas digitally at the same time.” Wacom is therefore working on solutions that marry both worlds. According to Karaoglu’s strong belief, this is not only a matter of having a common standard. Equally important is the development and availability of new apps that give digital stationery the same appeal of pen and paper. “This is why we kicked-off our first ‘Inkathon’ and invited the global developer community to come up with new, ink-centered applications that offer fresh perspectives and operations”, Karaoglu says.
This focus can also be found in this year’s booth design: different demonstration pods that not only show the full range of Wacom products, but also focus on the possibilities for digital stationery and the Internet of Ink. This year’s best example is the new Bamboo Spark product. As a smart folio, Bamboo Spark offers pen-on-paper note-taking, ideation and sketching, and the digital capture of these thoughts at the same time. Synchronized with the Wacom Cloud, all notes and thoughts can be secured, refined and shared.
Making Ideas
“Making ideas is the essence of the newly refreshed Bamboo brand”, Stefan Kirmse, Senior Vice President Corporate Brand & Communication, points out. “We want to engage with creative thinkers, makers, doers; people who kick things off and make them happen.”
The Bamboo range consists of products that support creative thinking across a variety of analogue and digital devices - from capacitive styli (Bamboo Solo, Bamboo Duo) that work on all touch screens, to smart pens for iOS (Bamboo Fineline 2) and Android devices (Bamboo Smart). These products use Bluetooth connection or electromagnetic resonance (EMR) and active electrostatic (AES) technology to enable pressure sensitive writing and sketching on.
Part of the Bamboo brand refresh is a completely new design and appearance - colorful, fresh, vibrant and inspiring. To support the new brand, a full range of innovative marketing and POS material will also be introduced at IFA, one of the world’s biggest shows for consumer electronics and a focal point for industry and retail.
خلال مشاركتها في فعاليات معرض "إيفا"
"واكوم" تطرح الحبر الرقمي والقرطاسية الرقمية
9 سبتمبر 2015 - عرضت "واكوم"، الشركة العالمية الرائدة في مجال إنتاج الأقلام الرقمية والأجهزة اللوحية التفاعلية المزودة برقم، مجموعتها الجديدة من الأحبار الرقمية وذلك خلال مشاركتها في معرض "إيفا" (IFA). وقال ماساهيكو يامادا، المدير التنفيذي لشركة "واكوم": "يحمل الحبر الجديد طابع الإبداع، ونحن نؤمن بأن القلم كان وسيكون على الدوام الأداة الطبيعية للتعبير عن الأفكار. فماذا عن إنتاج قلم خاص بالحبر الرقمي "إنترنت الحبر"، حيث يمكنكم إنشاء ومشاركة أفكاركم وتحويلها إلى واقع؟ وعلى الرغم من وجود أكثر من 16 مليار جهاز لوحي وهاتف ذكي، لا تزال الناس تفضل استخدام القلم لتطوير أفكارهم والتعبير عن إبداعاتهم. ولهذا السبب كنا وما زلنا نفكر بمستقبل الحبر، حيث طوّرنا تقنية لغة طبقات الحبر "ويل"، وهي المعيار الجديد والمفتوح للرسم بالقلم وتدوين الملاحظات وإنشاء الرسومات الأولية".
القرطاسية الرقمية
استناداً إلى بحوثها العلمية ودراساتها الخاصة وتفاعلها المستمر مع العملاء، بدأت "واكوم" بتطوير تقنية لغة طبقات الحبر "ويل"، كما وسعت من قائمة منتجاتها من خلال تطوير منتجات تناسب حبر القرن الحادي والعشرين. وقال فايك كاراوغلو، النائب الأول لرئيس وحدة أعمال المنصات والتطبيقات لدى "واكوم": "عرضنا في "إيفا" ما نعتقد بأنه سيشكل مستقبل القرطاسية الرقمية. وينبغي أن يتاح للناس القدرة على استخدام القلم والورق للتفكير الإبداعي مع الاستمرار في التعبير عن أفكارهم رقمياً في نفس الوقت". ولهذا السبب تعمل "واكوم" على تطوير حلول تمزج ما بين هذين العالمين. ووفقاً لاعتقاد كاراوغلو الراسخ، فالمسألة لا تتمحور حول إيجاد معيار مشترك فقط، إذ يساوي ذلك في الأهمية تطوير وتوفير تطبيقات جديدة تمنح القرطاسية الرقمية الجاذبية نفسها التي تميز القلم والورق. وقال كاراوغلو: "لهذا السبب قمنا بطرح "إنكاثون" وقمنا بدعوة مجتمع المطورين العالمي كي يقوم بتطوير وإنتاج تطبيقات جديدة ترتكز على الحبر الجديد وتوفر عمليات ووجهات نظر جديدة".
وعرضت "واكوم" خلال مشاركتها أيضاً المجموعة الكاملة لمنتجاتها وركّزت أيضاً على قدرات القرطاسية الرقمية وإنترنت الحبر. وخير مثال لهذا العام منتج "بامبو سبارك" الجديد، الذي يعتبر برنامجاً ذكياً يقدم ميزة تدوين الملاحظات وتصور الأفكار والرسوم الأولية والإلتقاط الرقمي لهذه الأفكار في نفس الوقت. ومع مزامنتها مع "واكوم كلاود" يمكن تأمين كافة الملاحظات والأفكار وإدخال التحسينات عليها ومشاركتها.
خلق الأفكار
قال ستيفان كيرمس، النائب الأول لرئيس قسم العلامة التجارية المؤسسية والاتصالات: "إن خلق الأفكار هو جوهر العلامة التجارية "بامبو". ونود أن نتعاون مع مفكرين ومنتجين ومنفذين وأناس مبدعين يطلقون الأفكار ويحولونها إلى حقيقة".
وتتألف مجموعة "بامبو" من منتجات تدعم التفكير الإبداعي ضمن مجموعة متنوعة من الأجهزة التناظرية والرقمية- بدءاً من أقلام "بامبو سولو" و"بامبو دو" التي تعمل على كافة شاشات اللمس وصولاً إلى الأقلام الذكية "بامبو فاين لاين 2" الخاصة بنظام التشغيل "آي. أو. أس" وأقلام "بامبو سمارت" الخاصة بنظام "آندرويد". وتستخدم هذه المنتجات تقنية الاتصال "بلوتوث" أو الرنين الإلكتروميغناطيسي وتقنية الاستقرار الكهربائي النشط لتمكين الكتابة الحساسة للضغط وتنفيذ الرسومات الأولية.
وتتميز العلامة التجارية المحدثة "بامبو" بتصميم جديد وألوان تنبض بالحياة ومظهر يبعث على الإلهام. ولدعم هذه العلامة التجارية الجديدة، سيتم طرح مجموعة متكاملة من أدوات التسويق ونقاط البيع في معرض "إيفا"، الذي يعد واحداً من أكبر معارض الإلكترونيات الاستهلاكية وأحد النقاط المرجعية في هذا المجال وقطاع البيع بالتجزئة.
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