Salesforce Launches Agentforce 3 to Solve the Biggest Blockers to Scaling AI Agents: Visibility and Control

 

New Agentforce Command Center provides a complete observability solution for optimizing AI agents — enabling leaders to manage, track, and scale how AI agent activity enhances human productivity

 

Agentforce 3 enables seamless agent interoperability with built-in support for open standards like Model Context Protocol (MCP). Through the expanded AgentExchange, customers will be able to access plug-and-play services from over 30 partners including AWS, Box, Cisco, Google Cloud, IBM, Notion, PayPal, Stripe, Teradata, WRITER, and more

 

Agentforce 3 delivers an updated Atlas architecture — from reasoning, to performance, to trust — for unmatched enterprise readiness, including lower latency, greater accuracy, enhanced resiliency, and support for natively hosted LLMs such as Anthropic

 

 

UAE, 24 June 2025 - Salesforce (NYSE: CRM), the world’s #1 AI CRM, has announced Agentforce 3: a major upgrade to its digital labor platform that gives companies the visibility and control to scale AI agents without compromise.

 

As enterprise adoption accelerates, the real blocker has become clear: teams can’t see what agents are doing — or evolve them fast enough. Agentforce 3 changes that. Built on learnings from thousands of Agentforce deployments since its initial launch in October 2024, Agentforce has helped customers deliver undeniable value. Agentforce 3 equips leaders to monitor, improve, and scale their AI workforce with confidence.

 

With a new Command Center for complete observability, built-in support for Model Context Protocol (MCP) for plug-and-play interoperability, and over 100 new prebuilt industry actions to speed time to value, Agentforce 3 helps companies scale what works, fix what doesn’t, and unlock the full potential of agentic AI — with clarity, control, and speed.

 

Why it Matters: AI agent adoption is surging. According to a soon to be released Slack Workflow Index, AI agent usage is up 233% in six months, and over that same period, 8,000 customers have signed up to deploy Agentforce. But until now, agent platforms have lacked the tooling, governance, and observability needed to scale enterprise-wide. Agentforce 3 closes this gap — delivering the complete visibility, secure tool integration, and enterprise-grade controls organizations need to make agent velocity their competitive advantage.

 

“With Agentforce, we’ve unified agents, data, apps, and metadata to create a digital labor platform, helping thousands of companies realize the promise of agentic AI today,” said Adam Evans, EVP & GM of Salesforce AI. “Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation. The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment. Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency, and business transformation.”

 

Agentforce Command Center — Monitor, Measure, and Optimize Your AI Agents: As AI agents take on routine tasks and begin collaborating more closely with human teammates, teams need a new observability layer built for the era of digital labor. Agentforce Command Center is that layer: a complete observability solution that gives leaders a unified pane of glass to monitor agent health, measure performance, and optimize outcomes. Built into Agentforce Studio, it completes the agent lifecycle with powerful tools to understand and refine agents at scale.

 

• Uncover patterns across interactions to optimize your agents: Command Center empowers teams to analyze every AI agent interaction, drill into specific moments, understand trends in usage, and see AI-powered recommendations for tagged conversation types to continuously improve your Agentforce.
• Track agent health and intervene in real time: Get live, detailed analytics for latency, escalation frequency, and error rates, plus real-time alerts when the unexpected happens, so teams can act fast and keep agents running smoothly.
• Understand what’s working, and where to improve: Command Center offers detailed dashboards that track agent adoption, feedback, success rates, cost, and topic performance — so teams can see what’s gaining traction and where to improve.
• See what your agents are doing — in the tools your teams already use: Agentforce captures all agent activity in a native, extensible session-tracing data model in Data Cloud — powering analytics, monitoring, and real-time alerting. Built on the OpenTelemetry standard, these agent signals integrate seamlessly with tools your teams already use, including Datadog, Splunk, Wayfound, and other monitoring partners for end-to-end visibility across your existing stack.
• Deliver a configurable Command Center for every team: Monitor AI agents alongside human teammates — right in the flow of work. Starting with Service Cloud, agent activity will surface in real-time wallboards so contact center supervisors can track performance and escalate fast. And over time, every department will have a Command Center purpose-built for optimizing their agents.
• Build and test agents fast with AI-assisted development tools: In Agentforce Studio, use natural language to generate topics, instructions, and test cases. Testing Center simulates behavior at scale with state injection and AI-driven evals — so you can pressure-test your agents before going live.

 

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Enabling Secure Enterprise Connectivity with MCP and A2A Support: AI agents can’t drive impact if they can’t take action using the tools your business relies on. As open standards like Model Context Protocol (MCP) gain traction, they bring new opportunities for interoperability, but also challenges around governance, identity, and control. Agentforce 3 solves this by pairing open connectivity with enterprise-grade trust — giving agents native access to the tools they need, without compromising on control.

 

• MCP support built natively into Agentforce: Agentforce will include a native MCP client, enabling Agentforce agents to connect to any MCP-compliant server — no custom code required. Like a “USB-C for AI,” this enables access to enterprise tools, prompts, and resources — governed by your existing security policies.
• Turn APIs into MCP servers instantly with MuleSoft: Leveraging new MCP connectors, MuleSoft converts any API and integration into an agent-ready asset, complete with security policies, activity tracing, and traffic controls — empowering teams to orchestrate and govern multi-agent workflows.
• Easily host and manage custom MCP servers with Heroku: Heroku Managed Inference and AppLink make it fast and easy to deploy, register, maintain, and connect your custom MCP servers. With Heroku’s secure infrastructure and DevOps automation, developers can bring trusted custom actions to Agentforce with less friction.

 

 

Expanding the AgentExchange — a Leading AI Agent Ecosystem — to Make Agent-First Tools Easy to Discover and Use: As organizations embed AI agents across their teams, AgentExchange already makes it easy to equip them with the trusted tools they need to drive value fast with partner-built agent actions and templates. Now, customers will be able to discover MCP servers from 30+ partners that provide trusted access to new third-party tools and resources and seamlessly connect them to Agentforce through a secure AI agent gateway. Launch MCP partners include AWS, Box, Cisco, Google Cloud, IBM, Notion, PayPal, Stripe, Teradata, WRITER and more.

 

• Customers will be able to leverage MCP Servers through AgentExchange from leading partners, including:

• AWS: Agentforce will enable agents to unlock critical insights from vast repositories of unstructured data stored on AWS, leveraging a suite of MCP servers such as the Amazon Bedrock Data Automation MCP Server and Amazon Nova Canvas MCP Server. This will allow Agentforce to intelligently process and summarize documents, extract key information from images, transcribe and analyze audio recordings, identify crucial moments in video files, query enterprise knowledge bases, perform semantic code repository searches, and interact with databases through natural language interfaces via Aurora PostgreSQL/MySQL MCP Servers‌ — ‌all enhancing customer service, compliance checks, and operational reporting.
• Box: Agentforce can help retrieve the latest signed NDA from a Box MCP service, including a summary of key terms. Agentforce can then post a Slack update to the relevant teams that includes the AI summarization, the contract in PDF form, and recommended next steps.
• Google Cloud: Customers can unlock new Agentforce use cases by  connecting to key Google and Google Cloud services via MCP. For example, developers will be able to seamlessly connect Agentforce to the Google Maps Platform and generative AI models like Veo, Chirp, Imagen, and Lyria, while also enabling agentic interactions with Google Cloud Databases. This can enable Agenforce actions that span location-based services, creative AI, and transactional data.
• PayPal: Customers can now power a full range of agentic commerce capabilities by connecting Agentforce to PayPal’s MCP server. They can list products, place orders, process payments, dispute claims, track shipping, manage subscriptions, issue refunds, and more with PayPal, making integrations simple and easy.
• Stripe: Agentforce enables AI agents to directly handle a wide range of Stripe functionalities via its MCP server, including real-time product lookups, quick payment link generation, subscription setup, and faster dispute management.
• WRITER: Through a secure connection to WRITER’s MCP server, Agentforce can call WRITER’s enterprise-grade AI agents to automate content generation, knowledge retrieval, and compliance checks all within Salesforce workflows.

 

 

Enhancing the Agentforce Architecture for Unmatched Enterprise Readiness: Underpinning every new capability in Agentforce 3 is an enhanced Atlas architecture, providing an enterprise-ready foundation through lower latency, greater accuracy, global availability, and additional options for control through new LLMs hosted on Salesforce infrastructure.

 

• Expanded LLM choice with hosted Anthropic: Agentforce can now use Anthropic’s Claude Sonnet model hosted via Amazon Bedrock within the Salesforce trust boundary to meet the needs of customers in high compliance industries. As part of this expanded relationship, Anthropic will work with Salesforce to empower customers in regulated industries to scale Agentforce adoption with Claude. Later this year, Salesforce will also allow customers to use Google’s Gemini in Agentforce, solidifying Agentforce’s position as the leader in trusted, flexible AI agents.
• Faster performance and response streaming: Experience a more responsive Agentforce with 50% lower latency since January 2025. Response streaming is also generally available in this release, so users can see answers appear in real time.
• Greater accuracy through web search, inline citations: Agentforce 3 features trusted, expanded grounding through the addition of web search as a data source, allowing agents to go beyond internal data to answer requests as well as inline citations that provide references to the grounding sources used in responses.
• More languages, more geographies: Agentforce 3 features an expanded global footprint, deploying to Canada, the U.K., India, Japan, and Brazil to serve AI agent traffic within those regions. This release also adds GA support for six new languages, including French, Italian, German, Spanish, Japanese, and Portuguese — with more than 30 additional languages rolling out in the coming months.
• Enhanced resiliency with automatic model failover: To ensure agents are always on, Agentforce now enables automatic, latency-based failover — dynamically shifting traffic between model providers in case of performance degradation or outages.
• Bringing Agentforce to Public Sector customers with FedRAMP High Authorization: Agentforce is now authorized and generally available in Government Cloud Plus, which enables public sector customers to bring Agentforce to their missions with the highest standards of trust, security, and compliance.

 

Unmatched Industry Readiness Out-of-the-Box Delivers the Fastest Path to Value from AI Agents: Agentforce customers in every industry can deliver value from AI agents fast through more than 200 pre-built industry actions — half of them new this summer — from patient scheduling, to advertising proposal generation, to vehicle servicing, and more. Agentforce 3 also introduces simplified, flexible pricing with new Agentforce for Sales, Service, and Industry Cloud SKUs with per-user pricing and unlimited usage of actions for employee-facing agents to help teams get started fast and scale boldly.

 

Deploy and Scale Agentforce with Confidence Through Trusted Experts: The Salesforce partner ecosystem, including Accenture, Deloitte Digital, NeuraFlash, PwC, and more, has aided customers across thousands of Agentforce deployments, providing 272,000 certified specialists to deliver strategic guidance and facilitate the successful activation of AI agents that help drive business impact while maintaining governance.

 

 

Available Today:

• Agentforce 3
• Agentforce adoption analytics
• Testing Center enhancements 
• 100+ new, pre-built industry actions
• New Agentforce add-on SKUs with unlimited employee action usage
• Heroku managed MCP server hosting
• Increased speed and response streaming
• Web Search for Agentforce Data Libraries
• Agentforce for Government Cloud Plus with FedRAMP High authorization
• Expanded global availability (Canada, U.K., India, Japan, Brazil) and language support (French, Italian, German, Spanish, Japanese, Portuguese)

 

In Pilot or Beta Today:

• Anthropic Claude models hosted within the Salesforce trust boundary — generally available in July
• MuleSoft MCP and A2A support — generally available in July
• Heroku AppLink — generally available in July
• Session Tracing Data Model — generally available in August
• Agent health monitoring — generally available in August

 

To Be Released Soon:

• Agentforce native MCP support – July
• Agentforce Command Center and Agentforce Studio app – August

 

Learn more:

• See the Agentforce 3 release notes
• Learn more about Agentforce
• See the new AgentExchange MCP partner collection
• Learn about Command Center
• Go deeper on Agentforce MCP support
• See an in-depth product demo about MCP
• Get started fast with the new Agentforce guide
• Explore new pricing options for Agentforce
• Register for Dreamforce 2025
• Join the Agentblazer Community to connect with AI enthusiasts and share insights

 

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

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ESET Named a 2025 Gartner CC Customers' Choice for Endpoint Protection

 

ESET Gartner Peer Insights

 

Dubai, United Arab Emirates

ESET, a global leader in cybersecurity solutions, is proud to announce its recognition as a “Notable Provider” in Forrester’s recently released The Managed Detection and Response Services in Europe Landscape, Q2 2025 report. The report provides an overview of 26 MDR providers and serves as a strategic guide for security and risk (S&R) professionals seeking to navigate the evolving European MDR landscape.

As outlined in the report*, Forrester defines MDR services as, “Services that augment extended detection and response (XDR) tools with telemetry from network, identity, cloud, APIs, applications, and other log sources to produce high-fidelity detections, conduct investigations, support remote incident response, enable security automation, initiate threat hunts to identify adversaries that circumvent security controls, and help improve their clients’ overall security posture.”

 

In our view, ESET´s inclusion in the report underscores its growing influence in the European cybersecurity market and reaffirms the company’s commitment to delivering high-quality, proactive threat detection and response capabilities.

 

“We are proud to be recognized by Forrester as a Notable Provider in the European MDR landscape,” said Michal Jankech, Vice President, Enterprise & SMB/MSP, at ESET. “For us, this acknowledgment is a testament to the relentless dedication of our global teams and our unwavering commitment to protecting organizations across Europe with cutting-edge, resilient cybersecurity solutions. As the threat landscape becomes increasingly complex and adversaries more sophisticated, we believe that MDR must evolve beyond traditional detection and response. At ESET, we are focused on delivering intelligent and cost-effective services that not only detect threats but also empower organizations to respond with speed, precision, and confidence.”

 

The European MDR market is becoming increasingly competitive and mature, leading customers to demand better services at lower costs. To stay competitive, providers are innovating with their offerings and pricing. As a consequence, S&R professionals will have a wide range of provider options to consider.

 

The Forrester report identifies three major dynamics shaping the MDR market in Europe, all of which align closely with ESET’s MDR offerings:

 

• European firms consider XDR an essential capability: ESET’s XDR-enabling solution delivers comprehensive, transparent threat visibility and response across endpoints, networks, and applications. Backed by over 30 years of cybersecurity innovation, it combines multilayered protection, intelligent automation, and expert-level customization.

• AI helps fill talent gaps in detection, but not response: Complemented by expert insights, ESET effectively integrates AI into its MDR offerings through ESET AI Advisor. This tool delivers real-time, personalized threat insights, simplifies complex data for all skill levels, and boosts efficiency by automating routine tasks—empowering faster, smarter threat response.

• Niche regional providers leverage localization and specialization to compete with dominant players: Leveraging its Central European roots, ESET delivers highly localized, regulation-aligned cybersecurity solutions across EMEA.

 

*Forrester: The Managed Detection And Response Services In Europe Landscape, Q2 2025. Tope Olufon with Jinan Budge, Min Say, Angela Lozada, Bill Nagel. May 1, 2025

 

Discover more about ESET MDR services and XDR solutions. The full report is available to Forrester clients with a valid subscription or for purchase.

 

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

Palo Alto Networks Introduces Prisma AIRS: the Foundation on which AI Security Thrives

• The world's most comprehensive AI security platform designed to protect the entire AI ecosystem – Apps, agents, models, and data

 

 

Dubai, United Arab Emirates – June 24, 2025 – Palo Alto Networks® (NASDAQ: PANW), the world's leading AI cybersecurity company, today announced Prisma AIRS™, a groundbreaking AI security platform that serves as the cornerstone for robust AI protection, designed to protect the entire enterprise AI ecosystem – AI apps, agents, models, and data – at every step. Building upon the company's Secure AI by Design portfolio launched last year, Prisma AIRS enables customers to deploy AI bravely and addresses the critical need for robust security in the face of rapid AI adoption across enterprises.

Enterprises are rapidly embracing AI, deploying AI apps and LLMs in nearly every function, from customer support to code generation, driving innovation but also introducing security blind spots, risk, and vulnerabilities. To more effectively protect AI initiatives and prevent security incidents, organizations need a comprehensive AI security platform. Using best-in-class security to protect the entire AI ecosystem, Prisma AIRS empowers organizations to deploy AI confidently knowing that whatever they build is secure.

Capabilities of Prisma AIRS include:

• AI Model Scanning: Enable safe adoption of AI models by scanning them for vulnerabilities. Secure your AI ecosystem against risks such as model tampering, malicious scripts and deserialization attacks.
• Posture Management: Gain insight into security posture risks associated with your AI ecosystem such as excessive permissions, sensitive data exposure, platform misconfigurations, access misconfigurations and more.
• AI Red Teaming: Uncover potential exposure and lurking risks before bad actors do. Perform automated penetration tests on your AI apps and models using our Red Teaming agent that stress tests your AI deployments, learning and adapting like a real attacker.
• Runtime Security: Protect your LLM-powered AI apps, models and data against runtime threats such as prompt injection, malicious code, toxic content, sensitive data leak, resource overload, hallucination, and more.
• AI Agent Security: Secure agents — including those built on no-code/low-code platforms — against new agentic threats such as identity impersonation, memory manipulation, and tool misuse.

Lee Klarich, Chief Product Officer for Palo Alto Networks:
"AI agents and apps are transforming the way we work and live. In parallel, the attack surface isn't just expanding, it's fundamentally changing. The last thing organizations need is more point products to secure their use of AI. Organizations need best-in-class security delivered via the right architecture - platformization is that architecture. Prisma AIRS addresses both traditional and AI specific threats with best-in-class security capabilities delivered in a comprehensive, unified AI security platform that enables organizations to deploy AI bravely."

Anand Oswal, SVP and GM, Palo Alto Networks
"As organizations integrate AI into every aspect of their operations, securing it requires a runtime security platform that provides continuous visibility and real-time insight. Without this, security teams are left in the dark about how AI is being used, misused, or manipulated, which puts critical data and decisions at risk. Prisma AIRS empowers teams with answers to essential questions, like whether someone is exploiting an LLM to extract sensitive information or if a compromised API is feeding the model poisoned data. These insights are vital to maintaining trust and safeguarding AI."

Prisma AIRS will be strategically enhanced by the company's recently announced intent to acquire Protect AI, an innovative leader in securing the use of AI. The acquisition of Protect AI is subject to customary closing conditions and is expected to close by our first quarter of fiscal 2026.

To learn more about Prisma AIRS, and what's next in AI security from Palo Alto Networks, register to attend the "Hello Tomorrow" livestream event on Tuesday, April 29, 2025 at 2:30PM PT.

Follow Palo Alto Networks on X (formerly Twitter), LinkedIn, Facebook and Instagram.

HARRY POTTER™: THE EXHIBITION - PUBLIC TICKETS GO ON SALE TODAY AT 12PM

 

An Enchanting Exhibition Celebrating The World Of Harry Potter

Opens In Manarat Al Saadiyat On 25 July


Abu Dhabi, UAE – 24 June 2025 – Warner Bros. Discovery Global Experiences, Imagine, Eventim Live and Proactiv Entertainment, in partnership with the Department of Culture and Tourism – Abu Dhabi, and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, for the very first time, are bringing the international tour of Harry Potter™: The Exhibition to Abu Dhabi. Get ready for the most comprehensive touring exhibition ever presented on Harry Potter and the extended universe as the doors open to public in Abu Dhabi at Manarat Al Saadiyat in Saadiyat Island on Friday, 25 July.


Tickets for the all-new behind-the-scenes and interactive experience go on sale today, 24 June at 12pm at abudhabi.harrypotterexhibition.com.


Guests can choose a Patronus, cast a spell, test their Quidditch™ skills, and brew potions, as Harry Potter: The Exhibition comes to Abu Dhabi for the first time. Ticket prices start at AED 115. The exhibition also offers VIP ticket experiences with a flex entry to the experience allowing fast track access on any day and time of choice during exhibition hours, commemorative VIP accreditation, free access to the Harry Potter: The Exhibition Audio Guide and a tote bag with a commemorative surprise. A full schedule of dates and times to visit Harry Potter: The Exhibition can be found at https://abudhabi.harrypotterexhibition.com/.


The behind-the-scenes exhibition celebrates the iconic moments, characters, settings, and beasts as seen from the films of Harry Potter and Fantastic Beasts™, as well as the wonders of the extended Harry Potter universe, including costumes, props, and imagery from the Tony® award-winning Broadway production Harry Potter and the Cursed Child. Guests can experience the beautifully crafted environments that honor many of the unforgettable moments from the films and that fans and audiences have loved for more than two decades, getting an up-close look at everything from original costumes to authentic props as they embark on a personalized journey through innovative, awe-inspiring, and magical galleries using best-in-class immersive

design and technology.

Following the world premiere in Philadelphia, USA, in February 2022, Harry Potter: The Exhibition has since opened in several cities around the world and welcomed over 3.5 million visitors and fans of Harry Potter. It is currently showing in Salt Lake City, USA and Krakow, Poland, and Melbourne, Australia.

As visitors explore each gallery, their interactions are captured using Harry Potter: The

Exhibition wristbands to deliver unique and personalized experiences linked to their visitor profile.

The exhibition is created and produced by Warner Bros. Discovery Global Experiences

in partnership with Imagine Exhibitions, Inc. and Eventim Live.

Exhibition Gallery Highlights:

From Page to Screen Gallery showcases a first edition of Harry Potter and the Philosopher’s Stone encased in a Gringotts-inspired vault and is surrounded by inspirational video and literary quotes, reconnecting guests to the story as they are introduced to the exhibition.

Hogwarts Castle Gallery features an immersive multimedia experience with iconic elements like the Whomping Willow, Dementors, and the Marauder’s Map, where guests will see their name appear, prompting them to continue their exploration of the exhibition.

The Great Hall Gallery is a space that allows visitors to celebrate magical seasonal moments in its iconic architecture.

The Hogwarts Houses gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their preregistration. While guests may gravitate towards one house, this gallery will enable visitors to experience all the Hogwarts houses in a celebratory hall featuring an iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows.

Hogwarts Classrooms are filled with iconic props, creatures, and costumes. Visitors will interact with magical lessons and games through digital touchscreens to reveal behind-the-scenes secrets about iconic classroom moments. They will brew potions in the Potions Classroom, predict the future in Divination, pot a mandrake in the Herbology Greenhouse, and use their digital wand to defeat a boggart in Defense Against the Dark Arts.

Hagrid’s Hut and The Forbidden Forest offer an interactive Patronus charm experience. Guests will then uncover iconic creatures, such as centaurs and Acromantula, hidden in the forest and explore inside a recreation of Hagrid’s Hut.

An exclusive collection of Harry Potter: The Exhibition merchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections. Fans can choose from a range of products such as apparel and jewelry, as well as merchandise not available at any other Harry Potter experience.

 

المعرض العالمي HARRY POTTER™: THE EXHIBITION ينطلق في منارة السعديات يوم 25 يوليو ويقدم تجربة تفاعلية مذهلة تحتفي بعالم هاري بوتر

 

يبدأ بيع التذاكر العامة اليوم عند الساعة 12 ظهراً

 

 

رابط إلى الملف الصحفي

 

الإمارات العربية المتحدة، أبوظبي– 24 يونيو 2025: أعلنت شركة "وارنر براذرز ديسكفري جلوبال إكسبيرينسز"، بالتعاون مع "إماجن"، و"إيفينتيم لايف"، و"برواكتيف إنترتينمنت"، وبالشراكة مع دائرة الثقافة والسياحة – أبوظبي، وشركة "ميرال"، الشركة الرائدة في تطوير الوجهات والتجارب الغامرة في أبوظبي، عن انطلاق المعرض العالمي " Harry Potter™: The Exhibition " للمرة الأولى في أبوظبي. يفتح المعرض أبوابه للجمهور في منارة السعديات بجزيرة السعديات يوم الجمعة 25 يوليو، ليأخذ الزوار في رحلة استثنائية داخل عالم هاري بوتر الواسع. ويُعد هذا المعرض الأضخم والأكثر شمولاً من نوعه على الإطلاق، مقدّماً تجربة تفاعلية فريدة من نوعها تكشف كواليس إنتاج هذا العالم المذهل.

 

تُطرح التذاكر اليوم، 24 يونيو، عند الساعة 12 ظهراً عبر الموقع الإلكتروني: abudhabi.harrypotterexhibition.com.

 

ويستعد الزائرون لتجربة غير مسبوقة في أبوظبي، حيث يمكنهم اختيار تعويذة "باترونوس" الخاصة بهم، وإلقاء التعاويذ، وخوض مغامرات الكويدتش™، وتحضير الجرعات السحرية بأنفسهم. وتبدأ أسعار التذاكر من 115 درهماً إماراتياً، كما يتيح المعرض تذاكر كبار الشخصيات (VIP) التي تشمل دخولاً مرناً مع إمكانية الوصول السريع في أي يوم ووقت خلال ساعات العمل، إلى جانب بطاقة VIP تذكارية، واستخداماً مجانياً إلى الدليل الصوتي للمعرض، وحقيبة مميزة تحتوي على هدية تذكارية.

 

 

 

يأخذ المعرض الزائرين في جولة متكاملة ضمن الكواليس، يحتفي خلالها بأشهر اللحظات، والشخصيات، والأماكن، والوحوش التي ظهرت في أفلام "هاري بوتر" و"الوحوش المذهلة"، إلى جانب عجائب العالم الموسّع لـ"هاري بوتر"، بما في ذلك الأزياء الأصلية، والدعائم، والصور البصرية من المسرحية الحائزة على جائزة "توني" ® "هاري بوتر والطفل الملعون".

ويحظى الزوّار بفرصة استكشاف بيئات غامرة مصمّمة بعناية تجسّد العديد من اللحظات التي لا تُنسى والتي أحبّها الجمهور على مدار أكثر من عقدين. والاطلاع عن قرب على الأزياء والمقتنيات الأصلية، ضمن رحلة شخصية فريدة عبر أحدث تقنيات التصميم الغامر والتجارب السحرية المبهرة.

 

انطلقت أولى محطات المعرض في فيلادلفيا بالولايات المتحدة في فبراير 2022، ومنذ ذلك الحين تنقّل بين عدد من مدن العالم، واستقطب أكثر من 3.5 مليون زائر. ويُعرض حالياً في سولت ليك سيتي (الولايات المتحدة)، وكراكوف (بولندا)، وملبورن (أستراليا).

 

تُوثّق تفاعلات الزوار أثناء تنقّلهم بين صالات العرض باستخدام أساور خاصة بالمعرض، ما يتيح لهم الحصول على تجارب فريدة ترتبط بملفهم الشخصي.

 

 

تولت شركة وارنر براذرز ديسكفري جلوبال إكسبيرينسز تطوير وإنتاج المعرض، بالشراكة مع 'إماجن إكزبيشنز إنك.' و'إيفينتيم لايف.

 

أبرز صالات المعرض

 

• صالة "من الصفحة إلى الشاشة"
  يُعرض في هذا القسم نسخة الطبعة الأولى من كتاب هاري بوتر وحجر الفيلسوف المحفوظة داخل خزنة مستوحاة من بنك غرينغوتس، معززة بعروض فيديو واقتباسات أدبية ملهمة، لتعزيز ارتباط الزوار بالقصة أثناء انطلاقهم في جولة المعرض.
• صالة "قلعة هوغوورتس"
  تقدم هذه القاعة تجربة وسائط متعددة غامرة تضم رموزاً مميزة مثل شجرة الصفصاف الضاربة (Whomping Willow)، والديمينتورز، وخريطة ماراودر، حيث يُمكن للزوار رؤية أسمائهم على الخريطة، ما يشجعهم على مواصلة استكشافهم للمعرض.
• صالة "القاعة الكبرى"
  يتيح هذا المكان للزوّار الاحتفاء باللحظات الموسمية السحرية وسط الهندسة المعمارية الفريدة التي تتميز بها القاعة الكبرى.
• صالة "بيوت هوغوورتس"
  تشكل هذه الصالة حجر الأساس لتجربة المعرض، إذ تتيح للزوار عيش لحظات شخصية فريدة من خلال اختيار منزل هوغوورتس المفضل لديهم أثناء التسجيل المسبق. كما يمكنهم استكشاف جميع منازل هوغوورتس ضمن قاعة احتفالية مزينة بشعارات البيوت المصممة حديثاً على نوافذ زجاجية ملوّنة مصممة بعناية، تتوسطها قبعة الاختيار الشهيرة التي تُعد موقعاً مثالياً لالتقاط الصور التذكارية.
• فصول هوغوورتس الدراسية
  تتضمن هذه الفصول مجموعة من الدعائم والمخلوقات والأزياء المذهلة، حيث يتفاعل الزوار مع دروس سحر وألعاب رقمية عبر شاشات تفاعلية، ليكشفوا الأسرار وراء أشهر اللحظات في الصفوف الدراسية. يمكن للزوار تحضير الجرعات في صف الجرعات، التنبؤ بالمستقبل في صف التنجيم، وزراعة الماندريك في بيت الزراعة، واستخدام العصا الرقمية لهزيمة البوغارت في صف الدفاع ضد فنون الظلام.
• كوخ هاجريد والغابة المحرمة
  يقدم هذا القسم تجربة تفاعلية لتعويذة الباترونوس، تليها جولة لاكتشاف مخلوقات شهيرة مثل القنطور والأكرومانتيولا في الغابة، مع استكشاف إعادة خلق تفصيلية لكوخ هاجريد.

 

تتوفر مجموعة حصرية من منتجات "هاري بوتر" في متجر المعرض، حيث يمكن للمعجبين اقتناء تشكيلة واسعة من الملابس والمجوهرات، إلى جانب منتجات فريدة لا تتوفر في أي تجربة أخرى مرتبطة بعالم هاري بوتر.