PUBG MOBILE'S VERSION 4.5 UPDATE INTRODUCES ONE OF ITS BIGGEST-EVER COLLABORATIONS WITH NARUTO SHIPPUDEN

 

PUBG MOBILE introduces a wide array of new features and gameplay updates in its Version 4.5 Update: ● Experience the new and transformative NARUTO SHIPPUDEN-themed mode, featuring authentic recreations of iconic locations, powerful ninjutsu abilities, encounters with The Nine-Tails, one of PUBG MOBILE’s biggest giveaways, and much more ● Rev up for Scuderia Ferrari HP from July 10th, with more details to be revealed soon ● Create and share with expanded World of Wonder updates, including exclusive NARUTO SHIPPUDEN templates and asset integration, the Creation Shop incentive, and enhanced PC editor tools with Home Asset integration ● Jump into Metro Royale Chapter 33, featuring NARUTO SHIPPUDEN-inspired encounters, progression updates and seasonal rewards ● Unlock new Home Mode content, including the Seashell Bay Home Style, Home Competitions, Style Voting activities and quality-of-life improvements ● New seasonal content and gameplay updates, including Season 31, Ultimate Royale, Crazy Chicken Day, gameplay enhancements and more

Dubai - July 9, 2026 - PUBG MOBILE, one of the world’s most popular mobile games, is excited to reveal its Version 4.5 Update, jam-packed with blockbuster collaborations, fan-favourite franchises and new experiences across multiple modes. Available until September 7th, 2026, one of PUBG MOBILE’s biggest updates yet delivers an action-packed season of content, headlined by NARUTO SHIPPUDEN-themed gameplay, alongside upcoming collaborations including Scuderia Ferrari HP, and major additions to World of Wonder and Metro Royale. NARUTO SHIPPUDEN Partnership Version 4.5 Update introduces NARUTO: Ninjas Assemble, a NARUTO SHIPPUDEN-themed mode inspired by one of the world’s most celebrated anime franchises. Representing one of the most ambitious collaborations in PUBG MOBILE’s history, the partnership brings transformative gameplay, iconic locations and signature abilities from the beloved series into the game. Across multiple maps including Erangel, Livik and Sanhok until September 7th, players can step into the world of Naruto. Explore the Hidden Leaf Village At the heart of the themed mode is the Hidden Leaf Village, featuring faithfully recreated locations such as Hokage Rock, Naruto’s Apartment, the Hokage’s Residence, Ichiraku Ramen Shop and the Aviary. Elsewhere, players can explore iconic locations from NARUTO’s story, including the Ninja Academy, Hidden Leaf Hospital, Chunin Exam Finals Arena, Naka Shrine Secret Room, Naruto’s Inner Mind, Valley of the End and Great Naruto Bridge, with explorable recreations bringing memorable scenes from the anime to life. Face Kurama and Rogue Ninja Encounters Throughout matches, players may encounter Rogue Ninja enemies, including melee and ranged variants that appear across the map, near airdrops and supply vehicles, and during special Naruto-themed encounters. Starting July 9, players will also encounter Kurama roaming the map, appearing in one of three states: slumbering, prowling or alert. From July 17, players will then have the chance to trigger a special match, where Kurama is under someone’s control and attacks the Hidden Leaf Village. In this mode, all squads must unite to defend the village together. Master Iconic Ninjutsu Version 4.5 Update also welcomes a range of signature NARUTO SHIPPUDEN ninjutsu abilities, weapons and items, allowing players to truly feel like elite shinobi. Ninjutsu abilities will unlock in phases between July 9th and July 14th, with available techniques include Flying Raijin Jutsu, Rasengan, Chidori, Fire Style: Great Fireball Jutsu, Earth Style: Mud Wall, Shadow Clone Jutsu, Reanimation Jutsu, alongside the Ninja Run traversal ability. From teleportation and powerful offensive attacks to Shadow Clone decoys and teammate recalls, players can bring some of NARUTO’s most iconic techniques into combat, while themed items such as Ichiraku Ramen and Make-out Paradise provide additional ways to enhance their journey through the ninja world. Starting July 14th, players inside the Chunin Exam Finals Arena can also activate ninjutsu by shouting the name of the technique, taking part in timed Ninjutsu Duels using voice activation in supported languages, making PUBG MOBILE one of the first major mobile or battle royale games to let players activate combat abilities through spoken voice commands. Kakashi can also be found throughout the themed mode teaching the enhanced Earth Style: Mud Wall (Dog Head Version), though players may occasionally encounter multiple Kakashis at once, with only one being genuine and the others revealed as shadow clones. Relive Iconic NARUTO Moments Beyond combat, players can relive iconic moments from the series through Valley of the End duels, multiplayer photo opportunities and interactive experiences across the themed mode. The collaboration also features a Naruto-themed plane cabin sequence, Ninja Team Ready animations, and Strongest Team celebrations inspired by Team 7. An Original Animation by Studio Pierrot Developed under the supervision of the NARUTO Production Committee, the collaboration is further brought to life through an exclusive original animation created by Studio Pierrot, the renowned animation studio behind NARUTO SHIPPUDEN. Launching alongside the in-game content on July 9th, the special short will be released in PUBG MOBILE in-game and across PUBG MOBILE's official channels, opening a new chapter in the ninja world and offers fans a brand-new story experience inspired by the beloved franchise. Unlock Character Sets and Collectibles Starting July 12th, the collaboration further expands with a wide range of NARUTO SHIPPUDEN-themed outfits, official voice packs and collectible items inspired by some of the series’ most iconic characters. Players can access the first-ever NARUTO Gilt Set, featuring multiple Naruto outfits from different eras, including the Naruto (Sage Mode) Character Set and the Naruto (Six Paths Mode) Character Set, with form-switching functionality, alongside character sets for Naruto, Sasuke, Sakura, Kakashi, Hinata, Gaara, Tsunade, Madara and Jiraiya with each character set also including exclusive emote. Additional collaboration content includes co-branded vehicle skins, gear items and the Kurama Buddy pet, offering players even more ways to experience the world of NARUTO SHIPPUDEN in PUBG MOBILE. PUBG MOBILE's Biggest Giveaway Yet The collaboration also features PUBG MOBILE’s biggest giveaway to date, offering players the opportunity to unlock more than $600 USD worth of free rewards through in-game events. Rewards include the Young Naruto Character Set, 4th Hokage Cloak Set, a themed lobby background, the "Naruto Main Theme" BGM, a Choice Chest allowing players to select one of three sets (Akatsuki Set, Elite Hidden Leaf Ninja Set, or Konoha Anbu Set), the exclusive "Emote: 1,000 Years of Pain", the "Blue Bird" OST, and official voice packs. Players can also invite new or returning players to experience the NARUTO themed mode for the chance to share in a $100,000 USD cash prize, while UGC contests offer the opportunity to win a share of a $300,000 USD prize pool, alongside NARUTO Prize Path rewards. Global Celebrations To celebrate the Version 4.5 update and the NARUTO SHIPPUDEN collaboration, PUBG MOBILE will launch a series of immersive offline events across multiple countries worldwide starting today. For more details on local activations, please follow your regional PUBG MOBILE official community channels. Version 4.5 Update will also feature upcoming partnerships including with Ferrari and Scuderia Ferrari HP, arriving in PUBG MOBILE from July 10th, with further details on both collaborations to be revealed soon. World of Wonder World of Wonder continues to evolve with significant updates to creator tools, gameplay resources and community opportunities. Creators can access exclusive Version 4.5 partnership-themed templates, including dedicated NARUTO SHIPPUDEN experiences based on the Hidden Leaf Village, Hidden Leaf Center and Valley of the End. The update also introduces NARUTO SHIPPUDEN asset integration, giving creators access to iconic ninjutsu effects, characters and environments to build authentic Naruto-inspired experiences. These new tools provide more freedom than ever for creators to design, customise and share their own NARUTO SHIPPUDEN adventures with players around the world. Alongside these updates, PUBG MOBILE continues to invest in its growing creator ecosystem through its Creation Shop incentive, introducing revenue-sharing opportunities for eligible creators. New creator rewards, promotional opportunities, monetisation features and seasonal competitions provide even more ways for talented creators to be recognised and rewarded. Looking ahead, players can also expect an exciting new surprise gameplay experience arriving this August - stay tuned for more. Version 4.5 Update also introduces the new World of Wonder PC Editor, giving creators the ability to build and edit their creations directly on PC for the first time. Designed to significantly enhance the creation experience, the PC Editor delivers greater precision, streamlined workflows and expanded creative flexibility, while supporting advanced editing features, collaborative creation tools and a vastly expanded scripting system that unlocks an even wider range of gameplay possibilities.The World of Wonder creation toolkit is also significantly expanded with the addition of more than 1,600 Home assets, including decorative and structural resources that provide creators with an even broader range of building options. Metro Royale Metro Royale Chapter 33 arrives on July 10th, bringing a fresh wave of content to the mode, including new season collectibles and NARUTO-inspired encounters. Players can take on the new Nine-Tails Challenge and battle Rogue Ninja enemies across selected maps while competing for valuable rewards. The Version 4.5 Update also introduces a new Fabled melee weapon, available through encounters with powerful PvE enemies, bosses and The Nine-Tails itself, alongside additional progression opportunities and challenge content tied to the season. Home Mode Home Mode sees the arrival of an all-new style: Seashell Bay, bringing coastal-inspired architecture and decorative items to players' homes. Version 4.5 also expands the Home experience with the introduction of Home Competitions and Style Voting activities, alongside quality-of-life improvements, such as one-tap reward collection, enhanced sharing functionality and parking lot improvements. Additional Home Mode content will be available through the Craftsman's Pass, Home Lucky Spin, Home Shop updates,and special promotional events throughout the update. Additional Gameplay Updates Version 4.5 Update also introduces new seasonal content and gameplay updates. Players can partake in Season 31, Ultimate Royale, the Casual Season, the 2026 H2 Season Series, and Crazy Chicken Day events, with a range of rewards, progression opportunities and team-up activities available throughout the update. Gameplay improvements include the new Fast Swim mechanic, SMGs balance, ACE32, Monster Truck handling improvements and a range of quality-of-life enhancements. PUBG MOBILE’s Version 4.5 Update will be available until September 7th, 2026, with further information about what’s included detailed in the official patch notes available here. Download the game and play for free on the App Store and Google Play Store. About PUBG MOBILE PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

نغامي تحقق أول نجاح لبرنامج «صوت جديد» مع نمو في عدد مرات الاستماع للفنانة الصاعدة يمان الحاج بمقدار 300 ضعف

-      ارتفع عدد مرات الاستماع اليومية لأعمال يمان الحاج بنحو 300 ضعف منذ إطلاقها على أنغامي.

-      ارتفع عدد المستمعين المميزين أسبوعياً بنحو 160 ضعفاً.

-      تجاوز إجمالي عدد مرات الاستماع لأعمال الفنانة 2.5 مليون استماع، مع إضافة أكثر من 200 ألف استماع إلى أعمالها السابقة.

-      حققت الأغنية الحصرية أكثر من 120 ألف استماع عبر منصة أنغامي حتى الآن.

دبي، الإمارات العربية المتحدة، 9 يوليو 2026: أعلنت أنغامي، منصة بث الموسيقى والترفيه الرائدة في منطقة الشرق الأوسط وشمال أفريقيا، عن أولى النتائج اللافتة لبرنامجها «صوت جديد»، المنصة المخصصة لدعم الفنانين العرب الصاعدين. ويهدف البرنامج إلى اكتشاف المواهب العربية الواعدة في مراحلها المبكرة، وتقديم الدعم اللازم لها عبر المنصة، بما يساعدها على الوصول إلى جمهور أوسع في مختلف أنحاء المنطقة.

ويأتي البرنامج في صميم استراتيجية أنغامي لتطوير الفنانين، والتي تهدف إلى دعم المواهب العربية الصاعدة من خلال استغلال مكانة المنصة كوجهة رائدة للموسيقى العربية في المنطقة، عبر اكتشاف الفنانين في مراحلهم الأولى، ومنحهم مساحة للظهور، وسرد قصصهم الفنية، وتعزيز وصولهم إلى الجمهور، وتوفير الدعم الذي يحتاجونه في المراحل المفصلية من مسيرتهم.

ومن خلال برنامج «صوت جديد»، تجمع أنغامي بين الاختيار التحريري، وتحليل بيانات المنصة، ورصد المشهد الثقافي، لتحديد الفنانين الذين يمتلكون أصواتًا مميزة ومؤشرات مبكرة على تفاعل الجمهور، ثم تدعمهم عبر الترويج، وصناعة المحتوى، واستراتيجيات إطلاق الأعمال الفنية، بما يساعدهم على تحقيق النمو وتوسيع قاعدة مستمعيهم.

وكانت الفنانة اللبنانية يمان الحاج أولى المواهب التي انضمت إلى البرنامج. وأطلقت يمان، التي يستند مشروعها الفني إلى الإرث الثقافي لأغنية «مرفرف الدلال»، أغنيتها الجديدة حصرياً عبر أنغامي اعتباراً من الثاني من يوليو.

وتجسد قصة يمان تماماً نوعية المسيرة الفنية التي صُمم برنامج «صوت جديد» لدعمها. فقد أعادت تقديم أغنية اشتُهرت بأداء والدتها الفنانة اللبنانية فاديا طنب الحاج، في معالجة موسيقية معاصرة حافظت على جذورها التراثية وقدمتها بروح تناسب الجيل الجديد. وبعد أن بدأت الأغنية تحقق انتشاراً طبيعياً وتفاعلاً متزايداً، رصدت أنغامي هذا المسار التصاعدي  وضمت يمان إلى البرنامج للمساهمة في توسيع نطاق انتشارها.

وأسهم برنامج «صوت جديد» في تحقيق نمو يقارب 300 ضعف في عدد مرات الاستماع اليومية للفنانة يمان الحاج خلال أقل من أسبوعين، مع مرور هذا النمو بمرحلتين واضحتين. إذ ارتفعت أعداد الاستماع في البداية خلال فترة الإطلاق الحصري على أنغامي مع بدء تعريف جمهور جديد بيمان، ثم تسارع النمو بشكل أكبر بعد إطلاق الأغنية حصرياً على المنصة، ليصل عدد مرات الاستماع اليومية إلى قرابة 60 ألف استماع خلال أقل من عشرة أيام، محولاً الاهتمام الأولي إلى فرصة حقيقية لاكتشاف الفنانة على نطاق أوسع.

وحتى موعد انتهاء فترة الإطلاق الحصري يوم الخميس، حصدت الأغنية أكثر من 120 ألف استماع عبر أنغامي، فيما سجلت الأعمال السابقة للفنانة أكثر من 200 ألف استماع إضافي خلال الفترة نفسها، في مؤشر على أن الجمهور لم يكتفِ بالاستماع إلى الأغنية الجديدة، بل اتجه أيضاً لاكتشاف أعمالها الفنية الأخرى. وهذا هو الفارق بين نجاح أغنية واحدة وبين اكتشاف فنان متكامل.

كما تصدرت مصر قائمة الأسواق الأكثر نمواً في عدد المستمعين، تلتها لبنان، بما يعكس قدرة المنصة على إيصال الفنانين الصاعدين إلى جماهير جديدة عبر مختلف أسواق المنطقة.

وفي تعليق لها، قالت سلام كميد، رئيسة التسويق الموسيقي في أنغامي: «أطلقنا برنامج "صوت جديد" انطلاقاً من إيماننا بأن الجيل المقبل من الفنانين العرب يحتاج إلى أكثر من مجرد منصة لنشر أعماله. فهو يحتاج إلى منصة تكتشف موهبته في وقت مبكر، وتروي قصته، وتضع موسيقاه أمام جمهور يبحث باستمرار عن أصوات جديدة. وقد كانت يمان الحاج أول فنانة تنضم إلى برنامج "صوت جديد"، والنتائج التي حققتها تؤكد نجاح الرؤية التي بُني عليها البرنامج. وأكثر ما يهمنا هو الارتفاع الكبير في الاستماع إلى أعمالها السابقة، لأنه يثبت أن الجمهور لم يتفاعل مع أغنية واحدة فحسب، بل اكتشف فنانة بكل أعمالها، وهذا هو الهدف الحقيقي للبرنامج".

وتمثل النتائج التي حققتها يمان الحاج أول دليل ملموس على نجاح برنامج «صوت جديد»، إذ تؤكد أن توفير الدعم المناسب عبر المنصة يمكن أن يحول الزخم الأولي إلى نمو مستدام، ويساعد الفنانين الصاعدين على توسيع حضورهم والوصول إلى جمهور أوسع في جميع أنحاء المنطقة.

وتتوفر الأغنية الحصرية ليمان الحاج، إلى جانب جميع أعمالها الموسيقية، عبر منصة أنغامي.

-انتهى-

download.png Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing

 

Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing 

From a UAE-born digital agency to a global network of 250 specialists across 15 offices, Boopin reflects on its evolution and the changing role of marketing in driving business growth.

Dubai, United Arab Emirates, Monday, Tuesday 30, 2026: Boopin, the UAE-founded independent, digital-first integrated marketing agency, is marking its 15th year in business by reflecting on its evolution and the role agencies will play in helping organisations navigate an increasingly complex and technology-driven future.

Founded in Dubai in 2011, Boopin has grown from a specialist digital agency into an international business with more than 250 professionals across 15 offices serving clients across the Middle East, Asia Pacific and other global markets. Today, the agency partners with organisations across both the public and private sectors, supporting growth through integrated marketing, communications, media, creative, content, customer experience and digital solutions.

Over the past decade and a half, the industry has undergone a profound transformation. What were once separate disciplines now sit at the heart of business strategy, influencing everything from reputation and customer engagement to commercial performance and long-term growth.

The milestone comes at a time when organisations are facing new challenges and opportunities. Artificial intelligence is reshaping how businesses operate, customer expectations continue to evolve and competition for attention has never been greater. As a result, brands are increasingly seeking integrated partners capable of connecting creativity, media, technology and data to deliver measurable business outcomes.

Today, Boopin operates as an independent, digital-first integrated marketing agency, bringing together media, creative, content, customer experience and data under one team. The agency’s approach is built around a simple principle: measuring success through the growth it creates for clients.

“Fifteen years ago, Boopin started with a simple belief: that digital would fundamentally reshape the way businesses connect with people,” said Shadi Abdulhadi, Founder and CEO of Boopin.

“What began as a small agency in Dubai has grown into an international business spanning 15 offices and more than 250 talented professionals.

But growth has never been the goal in itself. The real achievement has been building a culture that embraces change, challenges convention and continues to evolve alongside our clients and the markets we serve. If Boopin has grown, it is because our clients have grown, and the fact that so many brands who trusted us in early years are still with us today is the achievement I’m proudest of.

As we look ahead, our ambition is not simply to grow larger. It is to remain relevant, independent and relentlessly focused on helping brands navigate what comes next. The future of our industry will belong to organisations that can combine creativity, technology and human insight in meaningful ways, and we intend to be at the forefront of that evolution.”

Over the years, Boopin has supported organisations ranging from government entities and multinational corporations to leading regional brands across sectors including automotive, financial services, healthcare, education, tourism, retail and technology. This breadth of experience has enabled the agency to evolve alongside the changing needs of organisations operating in increasingly competitive markets.

According to Razmik Kalaidjian, Regional Managing Director, Middle East, the region’s transformation has mirrored the agency’s own evolution. “The Middle East has become one of the most exciting growth markets in the world. Across the region, governments are driving ambitious transformation agendas, businesses are investing heavily in innovation and consumers are adopting new technologies at remarkable speed.

These shifts are creating new expectations for brands. Audiences today expect relevance, authenticity and seamless experiences across every touchpoint. Meeting those expectations requires a more integrated approach than ever before.

For agencies, the opportunity lies in helping organizations connect creativity, media, content, commerce and data in ways that drive measurable business outcomes. That is where we see the market heading, and where we believe Boopin is particularly well positioned.”

Across Asia Pacific and India, Boopin continues to expand its capabilities in response to growing demand for integrated marketing and business transformation solutions.

Maneesheel Gautam, Regional Managing Director, APAC & India, said: “Asia Pacific continues to be one of the fastest-moving and most diverse regions in the global marketing landscape. Businesses across the region are embracing digital transformation at different speeds, but they share a common objective: finding more effective ways to engage customers and accelerate growth.

We are seeing increasing demand for integrated solutions that bring together strategy, creativity, media and technology under a single model. Clients want partners that can move quickly, adapt to local market dynamics and deliver measurable impact.

As we continue to expand our presence across APAC and India, our focus remains on investing in talent, strengthening our capabilities and supporting clients as they navigate the next phase of growth.”

As it enters its next phase of growth, Boopin remains focused on helping organisations adapt to changing market conditions, embrace emerging technologies and build stronger connections with the audiences that matter most.

Fifteen years after its founding, the agency’s ambition remains clear: to help brands grow by bringing together the disciplines that matter most in modern marketing and delivering work that creates measurable business impact.

National Media Authority continues media content standards campaign with Ras Al Khaimah session

  

National Media Authority continues media content standards campaign with Ras Al Khaimah session

Session highlights 20 national media content standards aimed at strengthening responsible content creation and supporting the growth of the UAE’s media sector

Ras AlKhaimah, UAE: 24 June 2026 — The National Media Authority (NMA) held a session in Ras Al Khaimah as part of its nationwide campaign to raise awareness of media content standards.

During the session, the NMA highlighted 20 national standards for professional, creative and responsible media content. These standards aim to support media professionals and content creators in delivering reliable, high-quality content that reflects UAE values, protects social cohesion and reinforces the country’s position as a global hub for content creation.

The session, held at Marjan Island in collaboration with the Ras Al Khaimah Government Media Office, focused on the role of media content standards as a clear and transparent regulatory framework supporting the growth of the sector. The framework promotes responsible practices and ensures content aligns with societal values and national legislation.

Her Excellency Maitha Al Suwaidi, Executive Director of Media Strategy at the National Media Authority, said the UAE has adopted a comprehensive legislative approach to developing the media sector by continuously updating its regulatory frameworks to keep pace with rapid digital transformation. This approach provides a clear and stable environment that supports growth, investment and responsible creativity.

HE Al Suwaidi added that the new legislative framework represents a significant step forward in regulating the sector, covering both traditional and digital media activities. This strengthens the UAE’s competitiveness and ensures alignment with global developments in the media industry.

HE Al Suwaidi noted that the UAE’s media laws and policies provide clear rules that enhance trust and transparency, protect the rights of individuals and society, and support the production of content that reflects national values while aligning with international best practices.

She highlighted that media content standards are a core pillar of this regulatory framework, comprising 20 standards that address key aspects of content creation. These reinforce professional responsibility, protect privacy and social cohesion, and support a safe and enabling environment for creativity.

HE Al Suwaidi added that the national campaign, implemented across the UAE, aims to raise awareness of these standards and strengthen engagement with media professionals, creators and academic institutions. This supports the development of locally produced content that reflects community values and enhances the UAE’s position as a global hub for media and content creation.

She also highlighted the importance of ongoing dialogue with the creative community, noting that these regulatory frameworks are shaped through engagement with creators locally and internationally. This contributes to a flexible and attractive media environment that supports local talent, encourages investment, and enables the production of high-quality local content.

Her Excellency Heba Fatani, Director General of the Ras Al Khaimah Government Media Office, said the UAE continues to strengthen its position as a leading destination for content creators and media innovators. This is supported by clear national strategies that enhance the role of media and content creation in driving a diverse, knowledge-based economy.

HE Fatani praised the national campaign led by the NMA in collaboration with media offices across the UAE for its role in raising awareness of media standards among creators locally and internationally. She noted that these standards provide a clear and transparent framework that supports best practices while enabling creators to benefit from the UAE’s advanced infrastructure, technologies, and investment environment.

HE Fatani highlighted Ras Al Khaimah’s growing media ecosystem, including the RAKEZ Media Zone, which offers a supportive platform for creators and companies to establish and expand media and creative projects.

-Ends-

 

خبر مصوّر

 

الهيئة الوطنية للإعلام تنظّم في رأس الخيمة جلسة رئيسية ضمن الحملة الوطنية للتعريف بمعايير المحتوى الإعلامي

 

ميثا السويدي:

• التشريعات الإعلامية الحديثة تمكّن الإبداع وتواكب تحولات المستقبل
• معايير المحتوى الإعلامي تعزز الثقة وتحمي الهوية والقيم المجتمعية
• 20 معياراً ترسم ملامح المحتوى الإعلامي المسؤول في دولة الإمارات

هبة فطاني:

• دولة الإمارات مستمرة في تعزيز مكانتها وجهة لصنّاع المحتوى وروّاد الابتكار الإعلامي والمؤثرين من مختلف أنحاء العالم

 

رأس الخيمة، في 24 يونيو استضافت إمارة رأس الخيمة اليوم جلسة رئيسية ضمن الحملة الوطنية للتعريف بمعايير المحتوى الإعلامي في دولة الإمارات 2026، التي تنظمها الهيئة الوطنية للإعلام، بهدف تعزيز الوعي بالمعايير العشرين للمحتوى الإعلامي المهني والمسؤول، وتمكين الإعلاميين والمبدعين وصنّاع المحتوى في دولة الإمارات من إنتاج محتوى إعلامي وإبداعي ورقمي موثوق، يعكس الهوية والقيم الإماراتية، ويحافظ على التلاحم المجتمعي، ويواكب التطورات المتسارعة في قطاع الإعلام.

وركزت الجلسة، التي نظمتها الهيئة بالتعاون مع المكتب الإعلامي لحكومة رأس الخيمة في منتجع وسبا دبل تري باي هيلتون جزيرة المرجان، بحضور عدد من المسؤولين والخبراء والإعلاميين والمؤثرين والطلبة والمهتمين من مختلف التخصصات، على أهمية معايير المحتوى الإعلامي بوصفها إطاراً تنظيمياً واضحاً يعزز نمو القطاع الإعلامي، ويرسخ الممارسات المهنية المسؤولة، ويدعم إنتاج محتوى يراعي القيم المجتمعية ويحترم التشريعات الوطنية.

وأكدت سعادة ميثا ماجد السويدي، المدير التنفيذي لقطاع الاستراتيجية والسياسات الإعلامية في الهيئة الوطنية للإعلام خلال كلمتها الرئيسية، أن دولة الإمارات تبنت خلال السنوات الأخيرة نهجاً تشريعياً متكاملاً لتطوير قطاع الإعلام، يقوم على تحديث الأطر القانونية والتنظيمية بما يواكب التحولات المتسارعة في الإعلام الرقمي والتقنيات الحديثة، ويوفر بيئة واضحة ومستقرة تدعم النمو والاستثمار والإبداع المسؤول.

وأوضحت أن المنظومة التشريعية الجديدة للإعلام تمثل نقلة نوعية في تنظيم القطاع، حيث أرست إطاراً شاملاً يغطي مختلف الأنشطة الإعلامية التقليدية والرقمية، بما يعزز تنافسية الدولة ويضمن مواكبة المتغيرات العالمية في صناعة الإعلام.

وأضافت أن التشريعات والسياسات الإعلامية في دولة الإمارات تستهدف توفير قواعد واضحة تعزز الثقة والشفافية وتحمي حقوق الأفراد والمجتمع، وتدعم إنتاج محتوى مهني يعكس قيم الدولة وهويتها ويواكب أفضل الممارسات الدولية.

وأشارت سعادتها إلى أن معايير المحتوى الإعلامي تشكل أحد أهم أدوات هذه المنظومة التنظيمية، إذ تتضمن 20 معياراً تغطي مختلف جوانب المحتوى الإعلامي، بهدف تعزيز المسؤولية المهنية، وصون الهوية الوطنية، وحماية الخصوصية والتماسك المجتمعي، وترسيخ بيئة إعلامية آمنة ومحفزة للإبداع.

وأكدت أن الحملة الوطنية للتعريف بمعايير المحتوى الإعلامي، التي تنظمها الهيئة في مختلف إمارات الدولة، تأتي لتعزيز الوعي بهذه المعايير وترسيخ الشراكة مع الإعلاميين والمبدعين وصناع المحتوى والمؤسسات الإعلامية والأكاديمية، بما يسهم في تطوير محتوى إماراتي يعبر عن قيم المجتمع، ويروي قصة نجاح الدولة بلغة عصرية وأدوات مبتكرة، ويعزز مكانة الإمارات مركزاً عالمياً للإعلام وصناعة المحتوى.

كما لفتت لدور الأطر التنظيمية الواضحة والمتقدمة، التي جاءت كثمرة لحوارات بنّاءة وموسّعة مع صنّاع الإعلام محلياً وعالمياً، في بناء بيئة إعلامية مرنة ومحفّزة وجاذبة في دولة الإمارات تحتضن المواهب الوطنية وتفتح أبواب الاستثمارات النوعية في الإعلام وتشجع إنتاج محتوى محلي عالي الجودة.

بدورها، أكدت سعادة هبة فطاني، المدير العام للمكتب الإعلامي لحكومة رأس الخيمة، أن دولة الإمارات مستمرة في تعزيز مكانتها وجهة لصنّاع المحتوى وروّاد الابتكار الإعلامي والمؤثرين من مختلف أنحاء العالم، بفضل الاستراتيجيات الواضحة التي تضعها المؤسسات الوطنية لتعزيز مساهمة الإعلام وصناعة المحتوى الإبداعي، كالهيئة الوطنية للإعلام.

وأشادت سعادتها بالحملة الوطنية التي تنظمها الهيئة الوطنية للإعلام بالتعاون مع المكاتب الإعلامية في مختلف إمارات، لما لهما من دور محوري في تعريف المبدعين من الدولة وكافة أنحاء العالم بمنظومة المعايير الإعلامية التي تحترم القيم الإماراتية والإنسانية وتلبي متطلبات أفضل الممارسات والمقاييس المتقدمة والمتكاملة والشفافة التي تقدمها الدولة لصنّاع المحتوى والإعلاميين والمؤثرين، للاستفادة على أكمل وجه من الفرص النوعية والأدوات المتطورة والتقنيات المتقدمة والبيئات المحفزة والداعمة لهم في دولة الإمارات، كما هو الحال مع منطقة راكز الإعلامية في رأس الخيمة التي توفر للمبدعين والشركات الإعلامية مناخاً نوعياً لتأسيس وتوسيع المشروعات الإعلامية والإبداعية حاضراً ومستقبلاً في الإمارة ودولة الإمارات.

انتهى

 

AI is Ready but Firms are Not: How Falling Behind on AI Implementation is Costing Clients and Talent

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• New research warns of $143 billion in revenue at risk in the U.S. alone, as clients expect AI-driven value from providers
• Companies at risk of losing 24% of talent within two years if their firms fail to deliver on AI
• At the same time, one third of lawyers, accountants and compliance professionals are using unsanctioned AI, creating invisible risks organizations cannot monitor or control

JUNE 24, 2026 - Thomson Reuters (Nasdaq/TSX:TRI), a global content and technology company, today released its 2026 Future of Professionals report which warns of the financial cost of failing to effectively implement AI across the legal, tax and audit and risk professions. The findings, based on a global survey of 1,800 professionals, show a widening gap between AI ambition and reality, one that is now carrying material consequences with up to $143 billion in client revenue at risk in the U.S. alone* and talent considering leaving.

“We’re seeing a clear divide emerge,” said Steve Hasker, President and CEO of Thomson Reuters. “Firms that are operationalizing AI are pulling ahead. Those that aren’t are starting to take on real risk, across talent, clients, and financial performance. Closing that execution gap is now a business imperative for professional firms.”

AI adoption is not the issue. 74% of professionals are already using AI tools every week, but organizations are struggling to translate that usage into real value. In fact, 91% of professionals believe their organizations are falling short of what AI can deliver, leading to unintended consequences such as one-third of lawyers, accountants, and compliance professionals saying they turn to unsanctioned tools, creating invisible, unmanaged risk. 

Even where an AI strategy exists, execution is lagging: 35% say ambitions are not reflected in their day-to-day work, and nearly one in five say their organization still lacks a clear strategy. This gap between promise and reality is beginning to affect talent, with one in four professionals saying they would consider leaving within two years if they don’t see the value they expect. Clients are reaching the same conclusion: 78% now see AI-enabled quality improvements as essential, yet just 6% believe most providers are delivering. As a result, nearly a third are preparing to reassess those provider relationships within the next 12 months.

These pressures are building faster than many leaders recognize, and are showing up in three interconnected areas:

Shadow AI is creating risk exposure

• A third of lawyers, accountants and compliance professionals are using AI their organization has not approved, rising to 41% among those who say their organization is moving too slowly on AI.
• 96% say their AI must safeguard confidential data, 94% require verified authoritative content, and 90% need outputs they can explain and defend. 
• Yet 41% lack access to professional-grade tools that meet these standards.

Talent is leaving 

• One in four professionals (24%) who are experiencing a gap between what AI technology is capable of, and what their organization is delivering are considering leaving within two years; and 13% within 12 months. 
• Yet almost half of senior leaders believe meaningful talent pressure is still at least three years away.
• 62% say access to professional-grade AI would be a factor in accepting a new role. Among those already using it, nearly one in three would turn a role down without it.

Clients are not waiting

• 78% of corporate clients now consider AI-enabled quality improvements very important or essential, yet just 6% say most of their providers deliver it.
• Within 12 months, 32% will be reconsidering provider relationships, with a third putting more than $1 million in annual work at risk, amounting to a combined ~$143 billion in U.S. legal and accounting revenue under active reconsideration based on AI delivery.

“Not all AI is created equal. In professions where there is real liability, the standard has to be much higher,” said Steve Hasker, President and CEO of Thomson Reuters. “When outputs shape legal judgments, regulatory filings, or client advice, ‘almost right’ isn’t good enough. That’s why we build what we call Fiduciary Grade AI, technology professionals can verify, trust, and ultimately stand behind.” 

Read the full Future of Professionals report 2026 here.

The technology is ready. The gap is in execution, and the benchmark is now accountability. Thomson Reuters defines this as Fiduciary-Grade™ AI, built on authoritative, domain specific content; rigorous privacy and security; subject-matter expertise; outputs that are transparent and verifiable; and access to real-time human support.

LexisNexis introduces trusted legal AI for the Middle East, powered by regional legal intelligence

 

 

 

 

 

LexisNexis introduces trusted legal AI for the Middle East,
powered by regional legal intelligence

 

• Backed by a multi-million-dollar regional investment and anchored in Lexis+ with Protégé - LexisNexis' globally proven legal AI platform - the announcement signals a defining commitment to the GCC and wider Middle East
• As the UAE becomes the world's first country to surpass 70% AI adoption among its working-age population, LexisNexis expands trusted legal AI capabilities tailored to the region's evolving legal landscape

 

United Arab Emirates, June 24, 2026: LexisNexis, a global leader in legal intelligence and AI solutions, today announced a significant expansion of its commitment to the Middle East and wider GCC. The move reinforces the company’s position as the region's most trusted partner for legal professionals navigating an increasingly complex and rapidly evolving landscape. The announcement underscores a multi-million-dollar investment spanning technology, content localisation, product development and long-term operational presence across the region.

 

Following more than a decade of investment in the region, LexisNexis has developed one of the Middle East's most comprehensive legal intelligence framework based on authoritative legal content, advanced technology and deep legal expertise. This foundation underpins Lexis+ with Protégé, LexisNexis' legal AI platform, which is being extended and fully localised for the Middle East, combining advanced AI capabilities with authoritative regional legal content, practical guidance and workflows designed specifically for the region's legal practitioners. Unlike general-purpose AI tools, the solution is grounded in trusted legal sources and developed to support real-world legal work across regional jurisdictions.

 

As legal and regulatory complexity grows, AI is expected to transform legal workflows over the next three to five years, enabling lawyers to spend less time on routine tasks and more time delivering strategic advice and complex legal analysis.

 

Sharing his views, Eric Bonnet-Maes, President CEMEA, LexisNexis said, “As the Middle East accelerates its AI and digital transformation ambitions, the legal sector has a unique opportunity to embrace innovation while upholding the highest standards of trust, compliance and professional responsibility. At LexisNexis, we are committed to providing legal professionals with AI solutions that are secure, transparent and grounded in authoritative regional content, helping shape a more efficient, informed and future-ready legal ecosystem across the region."

 

The platform has already earned strong adoption and positive client feedback globally and is now being extended and fully localized for the Middle East for the first time. The announcement comes as governments and businesses across the region continue to accelerate digital transformation and AI adoption. The UAE ranks among the world's leading nations for AI readiness, while Saudi Arabia continues to advance its Vision 2030 agenda through significant investments in AI and digital transformation, creating strong momentum for innovation across professional services, including the legal sector. 

 

Championing the AI journey for the company in the MENA region, Lara Salem, Head of Content Strategy, LexisNexis Middle East said, "The future of legal AI in the Middle East will be defined by trust. At LexisNexis, we are combining authoritative regional legal content, deep legal expertise and advanced AI capabilities to help legal professionals leverage AI confidently, responsibly and in the language, they use every day. With more than a decade of investment in the region, we are committed to shaping a legal ecosystem where innovation enhances productivity while maintaining the highest standards of accuracy, security and professional integrity."

 

As regulatory frameworks continue to evolve alongside AI innovation, LexisNexis believes collaboration between technology providers, legal professionals and policymakers will be essential to ensuring responsible adoption. The company continues to work closely with lawyers, legal experts and industry stakeholders across the region to ensure its solutions remain aligned with evolving regulatory expectations and professional standards. LexisNexis’ approach also aligns closely with the region's broader ambitions around digital transformation, innovation and modernization. The company has worked extensively to curate and structure legal content across key jurisdictions, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman, creating a foundation capable of supporting the next generation of legal technology.

 

Central to LexisNexis' regional strategy is its ‘Preach and Teach’, approach, which combines technology adoption with education and awareness to help legal professionals embrace AI responsibly and confidently. The company is helping build a strong foundation for the future of legal technology while supporting the region's broader ambitions around digital transformation and innovation.

 

As the legal profession enters a new era of AI-driven transformation, LexisNexis remains committed to advancing trusted legal innovation across the Middle East. Through continued investment in technology, localization and authoritative legal content, the company is helping build a future-ready legal ecosystem where professionals can benefit from AI solutions that combine global innovation with deep regional expertise and trusted legal intelligence.

 

LexisNexis is also inviting legal and business professionals to join the AI Insider Programme - a curated initiative designed to build practical AI fluency across the region and provide early access to insights on Lexis+ with Protégé ahead of its full regional launch.

 

Join the AI Insider Programme: info.lexis.ae/ai-insider-programme-ln/ and learn more about Lexis+ with Protégé: lexisnexis.com/en-ae/products/lexis-plus-protege

Tashkeel Expands Its Creative Ecosystem with Launch of Tashkeel Workspace & Events

 

Tashkeel Expands Its Creative Ecosystem with Launch of Tashkeel Workspace & Events

Flexible, community-driven workspace in Nad Al Sheba designed for start-ups, freelancers, entrepreneurs

24 June 2026, Dubai, UAE. Tashkeel, the leading artist and designer studio and members club, has launched Tashkeel Workspace & Events, a new offering intended to provide flexible workspace, meeting rooms, and event spaces at its Nad Al Sheba campus.

Founded in 2008 with eleven studios and a single gallery, Tashkeel became a place where artists and designers could think deeply, test ideas, and build practices rooted in both context and experimentation. It was never only about making; it was about creating the conditions for meaningful work to happen. As Tashkeel enters its second decade, it is expanding its ecosystem with the launch of Tashkeel Workspaces & Events, introducing a layer that responds to the way people work today. Designed for freelancers, entrepreneurs, consultants, and hybrid professionals who require both independence and a sense of place, and are looking for a focused alternative to a conventional office or home working environment. Tashkeel Workspace offers a deliberate separation between work and home – a place to arrive with intent, to focus, and to move forward with clarity.

The workspace includes:

• Flexible desks available by the hour or day
• Four meeting rooms accommodating up to 20 people each, with breakout configurations
• A lecture and events space for up to 80 guests
• Quiet pods for uninterrupted focused work
• Access to Tashkeel's digital printing services
• In-seat ordering from Gerbou, Tashkeel's on-site restaurant

Tashkeel Workspace purposefully extends beyond professional use, welcoming reading groups, chess clubs, and small, quiet gatherings that prioritise thoughtful interaction. It is a space where work and social connection coexist naturally.

The launch adds a new facility to Tashkeel's existing campus, which includes artist and designer studios, production facilities, and gallery spaces. Tashkeel plans to grow from its current studio count of 19 to 58 studios in 2027. The move reflects the organisation’s long-term vision to support both creative production and professional enterprise within a single, considered ecosystem.

Bakhita Ghanim Al Mansoori, General Manager at Tashkeel, said: "With the launch of Tashkeel Workspace & Events, we have created a space that reflects how people work today. Designed for freelancers, entrepreneurs, and hybrid professionals, our aim is to offer them flexibility without losing a sense of focus. Workspace has been designed as an environment where professionals can network, collaborate or work independently, and reset, with access to moments of pause through our surrounding spaces and the hospitality of Gerbou. In a fast-moving city, this is a place to ground your work, connect with others, and build something meaningful within a supportive community.”

Tashkeel Workspaces & Events is now open and accepting bookings via the website: https://bookings.tashkeel.org/.

 

"تشكيل" يوسّع منظومته الإبداعية بإطلاق "مساحات تشكيل للعمل والفعاليات"

مساحات عمل مرنة في ند الشبا، قائمة على المجتمع الإبداعي ومصمّمة لتلبية احتياجات الشركات الناشئة، والممارسين المستقلّين، وروّاد الأعمال

24 يونيو 2026، دبي، الإمارات العربية المتحدة - أعلن "تشكيل"، الاستوديو والمعرض المتخصّص للفنانين والمصمّمين البصريين، عن إطلاق "مساحات تشكيل للعمل والفعاليات"، وهي مبادرة جديدة توفّر مساحات عمل مرنة، وغرف اجتماعات، ومساحات مخصّصة للفعاليات ضمن مقرّه في ند الشبا.
 منذ تأسيسه عام 2008، بدأ تشكيل بإحدى عشرة استوديو ومعرض واحد، ليصبح منصة تجمع الفنانين والمصممين وتمكّنهم من تطوير أفكارهم واختبارها وبناء ممارسات إبداعية تجمع بين الأصالة والتجريب. ولم يكن دوره مقتصراً على توفير مساحة للإنتاج، بل على خلق البيئة المناسبة لازدهار الأعمال الإبداعية ذات القيمة والمعنى.

ومع دخول "تشكيل" عقده الثاني، يواصل تطوير منظومته من خلال إطلاق "تشكيل لمساحات العمل والفعاليات"، استجابةً للتحولات الحديثة في أساليب العمل ومتطلباته التي يشهدها مفهوم العمل اليوم، وقد صُمّمت هذه المساحات للممارسين المستقلّين، وروّاد الأعمال، والاستشاريين، والمهنيين الذين يعتمدون أساليب عمل مرنة، ممّن يبحثون عن بيئة عمل أكثر مرونة وتركيزاً خارج إطار المكاتب التقليدية أو العمل من المنزل. توفّر المساحات بيئة تساعد على الفصل بين إيقاع العمل والحياة اليومية، بما يتيح للأفراد العمل بوضوح وتركيز ضمن مكان يدعم الإنتاج والتواصل في آنٍ واحد.

وتشمل مساحات العمل مكاتب عمل مرنة متاحة بالحجز بالساعة أو اليوم وخدمات تضم:

• أربع غرف اجتماعات تتسع كل منها لما يصل إلى 20 شخصاً، مع إمكانية إعادة توزيع المساحات وفق الحاجة.
• قاعة للمحاضرات والفعاليات تتسع حتى 80 ضيفاً.
• كبائن عمل عازلة للصوت تؤمن هدوء للعمل الفردي والتركيز دون انقطاع.
• إمكانية الاستفادة من خدمات الطباعة الرقمية التابعة لتشكيل.
• خدمة طلب الطعام مباشرة إلى مكان الجلوس من مطعم "قربوا" داخل المقرّ.

ولا تقتصر "مساحات تشكيل للعمل والفعاليات" على الاستخدام المهني فقط، بل ترحّب أيضاً بمجموعات القراءة، ونوادي الشطرنج، والتجمّعات الصغيرة الهادئة التي تقوم على التفاعل والحوار. فهي مساحة تتقاطع فيها بيئات العمل مع التواصل الاجتماعي بصورة طبيعية ومتوازنة.

ويشكّل هذا الإطلاق إضافة جديدة إلى منظومة "تشكيل" القائمة، والتي تضمّ استوديوهات الفنانين والمصمّمين، ومرافق الإنتاج، ومساحات للمعارض. كما يخطّط "تشكيل" للتوسّع من 19 استوديو حالياً إلى 58 استوديو بحلول عام 2027، في خطوة تعكس رؤية طويلة الأمد تهدف إلى دعم الإنتاج الإبداعي وريادة الأعمال المهنية ضمن منظومة متكاملة ومدروسة بعناية.

 

وقالت بخيتة غانم المنصوري، المدير العام في "تشكيل": "يأتي إطلاق "مساحات تشكيل للعمل والفعاليات" بوصفه خطوة مهمة تتلائم مع طريقة العمل المتبعة اليوم. إذ تم تصميمها خصيصاً لتكون بيئة ملائمة توفر للمهنيين ورواد الأعمال مرونة عالية دون التفريط بعامل التركيز أثناء العمل، كما تتيح لهم توسيع شبكة علاقاتهم، والتعاون مع الآخرين، أو العمل بصورة مستقلة وفق احتياجاتهم، إلى جانب إمكانية إعادة التوازن والراحة من خلال لحظات توقف قصيرة توفرها المساحات المحيطة وخدمات الضيافة في مطعم قربوا".

وفي مدينة سريعة الإيقاع مثل دبي، توفّر هذه المساحات فرصة للتركيز على العمل، وبناء علاقات مهنية وإنسانية قيّمة، وتطوير مشاريع ذات أثر حقيقي ضمن مجتمع داعم ومحفّز".

وأصبحت "مساحات تشكيل للعمل والفعاليات" متاحة الآن لاستقبال الحجوزات، ويمكن الاطلاع على المزيد من التفاصيل وإجراء الحجز عبر الموقع الإلكتروني:
 https://bookings.tashkeel.org/

-انتهى-