The world’s leading luxury superyacht
brokerage service, Yachting Partners International (YPI), has launched a new
mobile app in the Middle East to enable wealthy individuals to book bespoke
holidays at the touch of a button.
The app opens up a new world of
astounding holiday experiences that cater to a customer’s every need. The
yachts are kitted out with fully air-conditioned gymnasiums, private Jacuzzis
and even helipads, a popular feature with executives flying in from abroad.
‘For so many people, the concept of
booking a holiday with family or friends on board any one of some of the
world’s most luxurious private superyachts is more of a voyage into the unknown
than a reality. Our job is to change that,’ stated Marketing Director, Mark
Duncan. ‘The Middle East is home to some of the wealthiest people on the
planet, and the new playground of the rich and famous. The region accounts for
a large number of our bookings. Ultra-high net worth individuals are using
superyachts to wine and dine friends and business associates, who fly in to
experience some of the best marine scenery in the world.’
Accessible through the app is the world’s
first live interactive dedicated yacht search, Yachts Around Me, based on
yachts’ real-time location. The filterable search feature allows users to find
out more about the yachts they see around them or yachts they specifically
would like to know more about. Users also benefit from stunning photo galleries
of a yacht, along with details indicating whether the vessel is available for
charter or sale.
The app presents an overview of luxury
yachting including the locations, the yachts and how luxury yacht charter
works. It includes features, interviews and easy-to-understand beginners’
guides together with recommended exclusive holiday destinations, itineraries
and yacht galleries.
YPI is currently shortlisted for an award
at the prestigious CMA International Content Marketing Awards in London.
‘There is no more bespoke, discreet or
rewarding holiday than that enjoyed on board a personally chartered yacht, with
the owner’s personal crew and chef at your service and some of the most
spectacular coastlines, islands and bays just waiting to be explored – many of
which are not even accessible by land,’ continued Marketing Director, Mark
Duncan. ‘Our app gives a glimpse of what newcomers can experience and
importantly it shows them how to go about booking their first private yacht
charter experience.’
The app is now available on both the Play and App store for free
download.
-ENDS-
MEDIA CONTACT
For more information on YPI or any aspect
of this Release please contact:
Mark Duncan
Group Commercial & Marketing Director
Telephone: +377 99 99 97 97
