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Smart phones, laptops and tablets, LED and UHD TVs, and DSLR
cameras among the bestsellers
Dubai, United Arab Emirates,
21 May 2014:
The stellar success of the
second edition of GITEX Shopper Spring which drew to close on
Saturday (26th April) has once again confirmed its
position as an essential show to meet the growing demand across the
Middle East for the latest technology, gadgets and consumer
electronics.
Power
retailers and the world’s leading brands reported strong sales
across the board, with smart phones, laptops and tablets, LED and UHD
TVs, and DSLR cameras among the best
performing categories. A total of
AED101 million in sales was generated during
the four-day show and visitor numbers
also swelled to 126,425 this year.
“Now
in its second edition, the hotly anticipated GITEX Shopper Spring has
cemented its position as the region’s biggest consumer IT
and electronics retail show. Strong consumer
anticipation combined with excellent product offers has generated
fantastic sales for exhibitors. A number of the power retailers
increased their space at this year’s show and several leading
brands joined for the first time. Our new Experience Zones also
enabled visitors to test the latest products, compare performance and
options before purchasing,” said Trixie LohMirmand, Senior Vice
President, Dubai World Trade Centre (DWTC), organiser of GITEX
Shopper Spring.
GITEX Shopper Spring proved
once again that it is a not to be missed event for consumers and
retailers alike, with strong market demand for the latest consumer
technology.
Top retailers at the event were
also positive about GITEX Shopper Spring 2014, with Ashish
Panjabi, COO of Jacky’s Electronics said: “Our participation
this year has exceeded our expectations; we recorded an increase of
10 per cent in sales up from last year. We observed that the majority
of customers opted for products that offer more value, with a
preference shift towards purchasing bigger and more expensive
products such as mid-to-high end smartphones, laptops, televisions
and tablets.
“GITEX Shopper is the major
event that Jacky’s participates in twice a year. We look forward to
the next edition in the autumn and have started planning for it
already,” he added.
Neelesh Bhatnagar, CEO of
Emax commented: “GITEX Shopper Spring has once again
demonstrated its worth as a key platform for the industry and a
strong consumer trend indicator. Emax sales grew by 22%, with
smartphones amounting for nearly 70% of the growth. Top sellers in
the smartphone category were Samsung S5, iPhone 5S, HTC ONE M8 &
Samsung Note 3. TVs also had strong performance with sales jumping by
almost 50%. We are looking forward to the future editions of the
show.”
World renowned brands took
advantage of the show’s unrivalled influence to showcase their
latest products. Mohammed Hilili, Lenovo Gulf General Manager,
said: “Lenovo’s success at GITEX Shopper Spring 2014
surpassed our expectations. We have witnessed increased numbers of
visitors since day one and our stand was a buzz throughout the four
days. Our exceptional multimode innovations and offers attracted a
huge number of customers until the last minute of the show, helping
us exceed our targets.”
Christophe Corsi, UAE
Country Director at BlackBerry, said: “It’s been another
hugely successful GITEX Shopper for everyone involved with
BlackBerry. We’ve received positive feedback from all our retail
partners, with some even reporting sales growth of over 100% during
the four days. The entire range of BlackBerry 10 smartphones, which
maximize users’ communication, collaboration and productivity, were
exceptionally well received.”
First time exhibitor Western
Leaf Electronics commented on their success at GITEX Shopper Spring:
“This is our first year participating at GITEX Shopper and we are
delighted with our achievement. Our sales exceeded our targets by
200% with more than a quarter million dirhams in sales during the
four days,” said Mark Ataya, International Market Development at
Western Leaf Electronics.
“The show is clearly the most
direct route into the Middle East market, and as a Canadian based
company entering the region for the first time, this has been
exceptional,” he added.
“As expected, GITEX Shopper
Spring was a huge success and we were thrilled to be a part of it,”
said Tony B. Graham, Executive Vice President of Retail Banking at
United Arab Bank. “At our stand, we were able to interact with the
crowd and showcase our products, particularly our unbeatable loyalty
programme, UAB Rewards. UAB cardholders received double rewards for
purchases made at GITEX Shopper Spring participants and the response
was overwhelmingly positive. Dubai World Trade Centre did an
outstanding job, we are grateful for all their efforts and look
forward to the October edition,” said Graham.
Recognising the importance of
the key regional platform, power retailers and the world’s leading
brands have already confirmed their participation at GITEX Shopper
2014 which takes place from 27 September to 4 October at the Dubai
World Trade Centre.
For the latest GITEX Shopper
information, please visit www.gitexshopperdubai.com,
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