Almarai Signs MoU with The Regional Voluntary Carbon Market Company to Explore Participation Opportunities

 Almarai Signs MoU with The Regional Voluntary Carbon Market Company to Explore Participation Opportunities

Riyadh, Saudi Arabia – June 30, 2026: Almarai Company signed a Memorandum of Understanding (MoU) with The Regional Voluntary Carbon Market Company (VCM) during the official announcement of the CMF Select Red Sea 2026 that took place at the inaugural Saudi Carbon Credit launch in Riyadh.

The MoU was signed by Eng. Ahmed Abu Al-Ghaith, Executive Vice President of Quality and Support Services at Almarai Company, and Fadi Saadeh, Chief Executive Officer of the Regional Voluntary Carbon Market Company (VCM). It will allow Almarai Company to explore opportunities for participation in the Kingdom’s emerging voluntary carbon market and the potential to join VCM’s trusted platform for carbon credit trading. The platform facilitates the buying, selling, sourcing, and trading of voluntary carbon credits issued by accredited certification bodies, supporting national efforts in climate finance and emissions reduction.

This collaboration aligns with Saudi Arabia’s Vision 2030 and its net-zero ambitions, positioning Almarai Company among the early participants in the Kingdom’s voluntary carbon market. The move enables the company to explore generating carbon credits linked to its sustainability initiatives.

The Regional Voluntary Carbon Market Company (VCM) is a leading institutional initiative established in 2022, backed by the Public Investment Fund (PIF) and Saudi Tadawul Group. It focuses on building and operating a high-integrity voluntary carbon market for trading carbon credits certified by reputable issuers. The company has successfully conducted multiple previous auctions - exceeding over 15 million tons of carbon credits traded since its inception.

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المراعي توقع مذكرة تفاهم مع شركة سوق الكربون الطوعي الإقليمية لاستكشاف فرص المشاركة في سوق الكربون

الرياض، 30 يونيو 2026م: وقّعت شركة المراعي مذكرةَ تفاهم مع شركة شركة سوق الكربون الطوعي الإقليمية  VCM خلال الإعلان الرسمي عن ملتقى الأسواق المالية «سيليكت» – البحر الأحمر 2026، الذي شهد الإطلاق الأول لأرصدة الكربون السعودية، وذلك خلال حفل أُقيم في برج تداول بمدينة الرياض. حيث تهدف هذه المذكرة إلى استكشاف فرص مشاركة المراعي في سوق الكربون الطوعي في المملكة، والانضمام إلى منصة VCM الموثوقة لتبادل أرصدة الكربون، إذ تُسهّل المنصة بيع وشراء وتوريد وتداول أرصدة الكربون الطوعي الصادرة عن جهات إصدار الشهادات المعتمدة، بما يدعم التوجهات الوطنية في التمويل المناخي وخفض الانبعاثات.

وقع المذكرة كل من المهندس أحمد أبو الغيث، نائب الرئيس التنفيذي للجودة والخدمات المساندة في شركة المراعي، والأستاذ فادي سعادة، الرئيس التنفيذي لشركة سوق الكربون الطوعي الإقليمية. وتنطوي مذكرة التفاهم على عدة محاور للتعاون تشمل فرص استكشاف الانضمام إلى منصة تداول VCM للمشاركة في مزاداتها المستقبلية وبحث فرص التعاون على المدى الطويل. وتمثّل هذه الشراكة فرصة تُمكّن المراعي من الاطلاع على هذا السوق والاستعداد للاستفادة منه مستقبلًا. 

ويأتي هذا التعاون في إطار الإسهام في تحقيق المستهدفات الوطنية للحياد الصفري، كما تضع شركة المراعي في طليعة المشاركين في سوق الكربون الطوعي في المملكة، وتُمكنها من استكشاف إمكانية توليد أرصدة الكربون المرتبطة بمبادراتها وأعمالها واستكشاف آليات خفض الانبعاثات.

وتُعدّ شركة شركة سوق الكربون الطوعي الإقليمية إحدى المبادرات المؤسسية الرائدة التي أُسّست عام 2022م بدعم من صندوق الاستثمارات العامة ومجموعة تداول، وتختص ببناء وتشغيل سوق طوعي لتداول أرصدة الكربون المعتمدة من جهات إصدار موثوقة. وقد نفّذت الشركة مزادات ناجحة تجاوزت من خلالها 15 مليون طن من أرصدة الكربون منذ تأسيسها.

 انتهى

 

 

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سكاي سكانر يطلق مجموعة من المزايا الجديدة المدعومة بالذكاء الاصطناعي لمساعدة المسافرين على اكتشاف وجهات جديدة وتوفير المزيد خلال موسم الصيف

ابتكارات جديدة من سكاي سكانر تلبي الاحتياجات المتغيرة للمسافرين

 

المملكة العربية السعودية، 30 يونيو 2026: أعلن سكاي سكانر، التطبيق العالمي الرائد في مجال السفر، اليوم عن إطلاق مجموعة من الأدوات التجريبية (بيتا) وتحديثات جديدة على منتجاته، وذلك استجابةً للاحتياجات المتغيرة للمسافرين.

 

ويساعد سكاي سكانر أكثر من 160 مليون مسافر شهرياً حول العالم على استكشاف ومقارنة خيارات الرحلات الجوية والإقامة وتأجير السيارات. وخلال عام 2026، واصل التطبيق تطوير منصته وإطلاق مزايا جديدة عبر الموقع الإلكتروني والتطبيق، بهدف جعل عملية اكتشاف الرحلات والتخطيط لها وحجزها أكثر سهولة ومرونة وملاءمة للميزانية. 

وفي تعليق له، قال برايان باتيستا، الرئيس التنفيذي لسكاي سكانر: "على مدار أكثر من 20 عاماً، شكّل الابتكار جوهر مهمة سكاي سكانر في أن يكون الشريك الأمثل للمسافرين حول العالم. وفي وقت يشهد فيه قطاع السفر مزيداً من التعقيد، نركز على تطوير أدوات تساعد المسافرين على التخطيط والحجز بثقة أكبر. كما نواصل استكشاف الإمكانات التي يوفرها الذكاء الاصطناعي لجعل كل مرحلة من مراحل الرحلة أكثر سهولة وسلاسة، بدءاً من اكتشاف وجهات جديدة ووصولاً إلى التخطيط لرحلات الطريق. وفي الوقت نفسه، نواصل اختبار وتطوير طرق عرض معلومات الرحلات الجوية، بما في ذلك تتبع الرحلات في الوقت الفعلي وتجربة أدوات جديدة لعرض مؤشرات الأسعار على الخرائط. ومن خلال الجمع بين خبرتنا العميقة في قطاع السفر وأحدث التقنيات، يتمثل هدفنا في تمكين المسافرين من اتخاذ قرارات مدروسة بثقة أكبر، والتخطيط لرحلات تناسب احتياجاتهم، وتحويل تجربة التخطيط إلى جزء سلس وممتع من المغامرة."

 

 

طوّر سكاي سكانر الأدوات التالية باستخدام تقنيات الذكاء الاصطناعي الخاصة به، والتي لا تزال في المرحلة التجريبية (بيتا):

 

استكشف باستخدام الذكاء الاصطناعي 

 

تتوفر أداة «استكشف بالذكاء الاصطناعي» عبر الموقع الإلكتروني لسكاي سكانر، وهي أداة لاكتشاف الوجهات السياحية تعتمد على تقنيات الذكاء الاصطناعي وتساعد المسافرين على العثور على أفكار وإلهام لرحلاتهم من خلال استخدام اللغة الطبيعية.

تتوفر الأداة حالياً في الأسواق الناطقة باللغة الإنجليزية، مع خطط للتوسع إلى أسواق أخرى، وتعتمد على بيانات ذكية لتقديم اقتراحات مخصصة تساعد المسافرين على اتخاذ قرارات أكثر ذكاءً، بما في ذلك تفضيلات الوجهات، ومواعيد السفر، وأنماط الرحلات المختلفة. كما تتيح للمسافرين مقارنة بيانات الوجهات جنباً إلى جنب من خلال عرض مرئي ذكي يتضمن أسعار الرحلات الجوية، والطقس، ومدة الرحلة، والأجواء العامة للوجهة، بالإضافة إلى رؤى مدعومة بالذكاء الاصطناعي مثل: "شهر سبتمبر أقل تكلفة بنسبة 24% مقارنة بشهر ديسمبر" و"أفضل ما في الأمرين: الشواطئ والعطلات العائلية".

وأظهرت الاختبارات الأولية مستويات تفاعل قوية، حيث قام 60% من المستخدمين بالانتقال للاطلاع على خيارات الرحلات الجوية التي تم اقتراحها عبر عمليات البحث باستخدام ميزة «استكشف بالذكاء الاصطناعي».

انطلق على الطريق مع أداة تخطيط الرحلات البرية

 

صُممت أداة تخطيط الرحلات البرية لمساعدة المسافرين على استكشاف المزيد من الوجهات واكتشاف تجارب جديدة، من خلال إنشاء مسارات سفر مخصصة تناسب أنماط السفر المختلفة، إلى جانب المساعدة في العثور على أفضل عروض تأجير السيارات.

ويمكن للمستخدمين ببساطة إدخال موقع استلام السيارة وتواريخ السفر ونوع المسار المفضل، ثم الاختيار من بين مجموعة من أنماط الرحلات التي ينشئها الذكاء الاصطناعي، بما في ذلك الرحلات ذات المناظر الطبيعية الخلابة، والمسارات الأسرع، والرحلات الثقافية، ورحلات المغامرة، أو العطلات الهادئة.

وبناءً على هذه التفضيلات، تقوم الأداة بإنشاء برنامج رحلة متكامل يتضمن محطات التوقف المقترحة وأبرز المعالم والأنشطة على طول الطريق، بالإضافة إلى اقتراح خيارات تأجير السيارات الأنسب للرحلة.

 

إلى جانب أدوات اكتشاف السفر المدعومة بالذكاء الاصطناعي، تواصل سكاي سكانر تطوير مزاياها المفضلة لدى المسافرين، بما في ذلك:

 

سكاي سكانر دروبس

بعد النجاح الكبير الذي ميزة دروبس  Drops- منذ إطلاقها العام الماضي، واصل سكاي سكانر تطويرها لتقديم المزيد من فرص التوفير للمسافرين الباحثين عن أفضل الأسعار لرحلاتهم المقبلة.

وتتوفر الميزة حصرياً عبر التطبيق، حيث أصبح بإمكان المسافرين الآن الاطلاع على عدد أكبر من العروض اليومية بنسبة تصل إلى 822%، وذلك من خلال تحليل أكثر من 100 مليار سعر للعثور على الرحلات الجوية التي انخفضت أسعارها بنسبة 20% أو أكثر خلال الأيام السبعة الماضية.

أداة تتبُّع رحلات الطيران

توفر ميزة أداة تتبُّع رحلات الطيران الجديدة معلومات الرحلات الجوية في الوقت الفعلي، بما في ذلك مواعيد المغادرة والوصول، وحالة الرحلة، وأرقام البوابات، وصالات السفر، وأحزمة استلام الأمتعة لملايين الرحلات الجوية حول العالم، ما يساعد المسافرين على البقاء على اطلاع دائم طوال رحلتهم.

منصة أماكن الإقامة

شهدت منصة أماكن الإقامة من سكاي سكانر تطويراً شاملاً لتوفر للمسافرين خيارات إقامة أكثر تنوعاً من أي وقت مضى، حيث ارتفع عدد العقارات المدرجة من 3.5 مليون إلى أكثر من خمسة ملايين خيار إقامة. ويمكن للمسافرين المقارنة بين خيارات متنوعة تشمل بيوت الشباب والفنادق الفاخرة، ومواقع التخييم وأماكن الإقامة الكبسولية، إلى جانب الإقامات الريفية وأماكن الإقامة العائمة.

 

انتهى

download.png Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing

 

Boopin Marks 15 Years of Growth and Looks Ahead to the Future of Integrated Marketing 

From a UAE-born digital agency to a global network of 250 specialists across 15 offices, Boopin reflects on its evolution and the changing role of marketing in driving business growth.

Dubai, United Arab Emirates, Monday, Tuesday 30, 2026: Boopin, the UAE-founded independent, digital-first integrated marketing agency, is marking its 15th year in business by reflecting on its evolution and the role agencies will play in helping organisations navigate an increasingly complex and technology-driven future.

Founded in Dubai in 2011, Boopin has grown from a specialist digital agency into an international business with more than 250 professionals across 15 offices serving clients across the Middle East, Asia Pacific and other global markets. Today, the agency partners with organisations across both the public and private sectors, supporting growth through integrated marketing, communications, media, creative, content, customer experience and digital solutions.

Over the past decade and a half, the industry has undergone a profound transformation. What were once separate disciplines now sit at the heart of business strategy, influencing everything from reputation and customer engagement to commercial performance and long-term growth.

The milestone comes at a time when organisations are facing new challenges and opportunities. Artificial intelligence is reshaping how businesses operate, customer expectations continue to evolve and competition for attention has never been greater. As a result, brands are increasingly seeking integrated partners capable of connecting creativity, media, technology and data to deliver measurable business outcomes.

Today, Boopin operates as an independent, digital-first integrated marketing agency, bringing together media, creative, content, customer experience and data under one team. The agency’s approach is built around a simple principle: measuring success through the growth it creates for clients.

“Fifteen years ago, Boopin started with a simple belief: that digital would fundamentally reshape the way businesses connect with people,” said Shadi Abdulhadi, Founder and CEO of Boopin.

“What began as a small agency in Dubai has grown into an international business spanning 15 offices and more than 250 talented professionals.

But growth has never been the goal in itself. The real achievement has been building a culture that embraces change, challenges convention and continues to evolve alongside our clients and the markets we serve. If Boopin has grown, it is because our clients have grown, and the fact that so many brands who trusted us in early years are still with us today is the achievement I’m proudest of.

As we look ahead, our ambition is not simply to grow larger. It is to remain relevant, independent and relentlessly focused on helping brands navigate what comes next. The future of our industry will belong to organisations that can combine creativity, technology and human insight in meaningful ways, and we intend to be at the forefront of that evolution.”

Over the years, Boopin has supported organisations ranging from government entities and multinational corporations to leading regional brands across sectors including automotive, financial services, healthcare, education, tourism, retail and technology. This breadth of experience has enabled the agency to evolve alongside the changing needs of organisations operating in increasingly competitive markets.

According to Razmik Kalaidjian, Regional Managing Director, Middle East, the region’s transformation has mirrored the agency’s own evolution. “The Middle East has become one of the most exciting growth markets in the world. Across the region, governments are driving ambitious transformation agendas, businesses are investing heavily in innovation and consumers are adopting new technologies at remarkable speed.

These shifts are creating new expectations for brands. Audiences today expect relevance, authenticity and seamless experiences across every touchpoint. Meeting those expectations requires a more integrated approach than ever before.

For agencies, the opportunity lies in helping organizations connect creativity, media, content, commerce and data in ways that drive measurable business outcomes. That is where we see the market heading, and where we believe Boopin is particularly well positioned.”

Across Asia Pacific and India, Boopin continues to expand its capabilities in response to growing demand for integrated marketing and business transformation solutions.

Maneesheel Gautam, Regional Managing Director, APAC & India, said: “Asia Pacific continues to be one of the fastest-moving and most diverse regions in the global marketing landscape. Businesses across the region are embracing digital transformation at different speeds, but they share a common objective: finding more effective ways to engage customers and accelerate growth.

We are seeing increasing demand for integrated solutions that bring together strategy, creativity, media and technology under a single model. Clients want partners that can move quickly, adapt to local market dynamics and deliver measurable impact.

As we continue to expand our presence across APAC and India, our focus remains on investing in talent, strengthening our capabilities and supporting clients as they navigate the next phase of growth.”

As it enters its next phase of growth, Boopin remains focused on helping organisations adapt to changing market conditions, embrace emerging technologies and build stronger connections with the audiences that matter most.

Fifteen years after its founding, the agency’s ambition remains clear: to help brands grow by bringing together the disciplines that matter most in modern marketing and delivering work that creates measurable business impact.

GLOBAL WOMEN IN PR LAUNCHES 8TH ANNUAL INDEX TO TRACK PROGRESS FOR WOMEN ACROSS THE GLOBAL PR INDUSTRY

 

GLOBAL WOMEN IN PR LAUNCHES 8TH ANNUAL INDEX TO TRACK PROGRESS FOR WOMEN ACROSS THE GLOBAL PR INDUSTRY

 

The 2026 GWPR Annual Index – the only global survey for women working in PR and Comms - will explore the impact of AI on PR careers, skills and the future talent pipeline

 

Global Women in PR has launched its eighth Annual Index, inviting women working across PR and communications around the world to share their views and experiences.

First launched in 2019, the GWPR Annual Index, conducted in partnership with Opinium Research, has become an important global benchmark for tracking the progress of women in public relations. Each year, the survey explores issues including flexible working, leadership representation, boardroom presence, career breaks, ageism, diversity and inclusion, and harassment in the workplace.

To maintain year-on-year comparison, the core survey remains consistent each year, enabling GWPR to monitor long-term trends and identify where meaningful progress is being made. For 2026, the survey includes a new focus question on the impact of Artificial Intelligence on the PR industry, reflecting one of the most significant shifts currently facing communications professionals worldwide.

The new AI section will look at how AI is being used in day-to-day PR work, from content drafting and campaign measurement to research, graphics generation and recruitment assistance. It will also explore the concerns women in PR have about the rise of AI, including the potential impact on entry-level roles, reduced opportunities to learn on the job, over-reliance on AI-generated content, misinformation risks and the growing emphasis on technical skills.

The 2025 GWPR Annual Index revealed that while progress toward gender equality in public relations continues, it remains slow and uneven. The 2025 study found that male-dominated boardrooms had dropped from 61% in 2024 to 51% in 2025, showing steady improvement. However, 85% of respondents said more must be done to ensure women have greater boardroom presence.

Other findings from the 2025 Index highlighted persistent barriers including caring responsibilities, inflexible working practices, lack of transparency around recruitment and promotion, the ongoing impact of career breaks, harassment in the workplace and a concerning reduction in visible DE&I commitments.

Susan Hardwick, Co-Founder of Global Women in PR, says:

“Since launching the first GWPR Annual Index in 2019, our ambition has been to create a consistent global benchmark that helps the industry understand where progress is being made, and where women in PR continue to face barriers.

The value of the Index is that it allows us to track change year on year. While each survey reflects the mood of the industry at that moment, the consistent structure gives us the evidence we need to keep the conversation focused, informed and accountable.

For 2026, we felt it essential to look at the impact of AI. It is already changing the way PR professionals work, but we need to understand what that means for women’s careers, skills development, entry-level opportunities and future leadership. AI brings enormous opportunity, but we must make sure it does not create new barriers or widen existing inequalities.

We are asking women across the global PR and communications industry to take a few minutes to complete the survey and add their voice. Every response helps us build a clearer picture of the industry today and supports GWPR’s ongoing work to champion more inclusive and representative leadership.”

Loretta Ahmed, Co-Founder of Global Women in PR, says:

"The Annual Index has become one of the most valuable tools we have for understanding the real experiences of women in our industry, and its global reach matters enormously here in the MENA region. The conversations we are having about flexible working, boardroom representation and career progression are universal, but the regional context shapes how they play out, and that is exactly why every voice from MENA counts.

This year's focus on AI is especially timely for our region, where the PR and communications sector is growing fast and adopting new technology at pace. AI offers real opportunity to open doors, but we have to be deliberate about ensuring it does not quietly narrow them, particularly for women at the start of their careers. 

The only way to understand that impact is with evidence. I would encourage every woman working in PR and communications across the Middle East and North Africa to take a few minutes to complete the survey. Your response helps ensure our region is fully represented in the global picture, and strengthens the case for more inclusive, representative leadership across our industry."

The GWPR Annual Index 2026 is open to women working in PR and communications across agency, in-house, freelance, independent and consultancy roles.

The findings will be published later this year and will provide an updated snapshot of the global PR landscape, alongside year-on-year comparisons from previous Index reports.

To take part in the GWPR Annual Index 2026, please complete the survey here: https://globalwpr.com/annual-index/

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Top 10 Reasons Why Newport Beach, California is The Perfect Luxury Family Escape for GCC Travelers this Summer ​

30 June 2026   Top 10 Reasons Why Newport Beach, California is The Perfect Luxury Family Escape for GCC Travelers this Summer       Dubai, UAE (30 June 2026)     The Perfect Base for Southern California Adventures       Stay in the lap of the relaxed luxury lifestyle that is Newport Beach while enjoying easy access to world-famous attractions such as Disneyland Resort, Universal Studios, SeaWorld San Diego, downtown Los Angeles and California’s icon shopping destinations. It’s perfect for families, couples and for those that appreciate luxury at your leisure.       Pleasant Coastal Weather Escape the extreme summer heat and enjoy Newport Beach’s refreshing coastal climate. Thanks to the Pacific Ocean, temperatures are typically around 22–27°C during summer making it comfortable for families to enjoy outdoor activities, waterfront dining, shopping, and beach experiences throughout the day.   Stay in Luxurious Family-Friendly Resorts & Villa-Style Accommodation     Newport Beach is the perfect destination for GCC families seeking a luxurious coastal retreat, with stunning waterfront resorts, villa-style accommodations, and spacious family suites that combine privacy with world-class hospitality. Wake up to marina or ocean views, unwind in resort-style pools, indulge in award-winning dining and spas, and enjoy an atmosphere where every member of the family—from children to grandparents—can relax and create unforgettable memories together. Our top picks for GCC travellers include: Lido House, Autograph Collection Newport Beach Pendry Newport Beach The Resort at Pelican Hill, Newport Beach Balboa Bay Resort VEA Newport Beach     Luxury Outdoor Shopping at Fashion Island       Shop at internationally renowned designer boutiques, enjoy fine dining, and relax in one of Southern California’s most elegant open-air shopping destinations.   Private Blue Whale & Dolphin Watching Adventure       Create unforgettable family memories as you witness dolphins, whales, and other marine wildlife on an exclusive ocean excursion. Summer is renowned for the world’s largest mammals, the iconic Blue Whale, to locate themselves just off the Newport Beach coast; an experience not to be missed!   Charter a Private Luxury Yacht     Experience the California lifestyle by cruising through Newport Harbor on a private yacht with your own captain, gourmet dining, and spectacular sunset views.   VIP Beach Day with Private Cabanas            Spend the day on pristine beaches with reserved cabanas, premium beach service, and safe, family-friendly surroundings where children can play while parents unwind.     Sunset Dinner Cruise         Enjoy an elegant dining experience aboard a luxury boat while sailing through the picturesque Newport Harbor at sunset.   Explore the Harbor on a Private Duffy Boat         Pack your favorite food and enjoy a relaxing family picnic as you cruise quietly through beautiful waterfront neighborhoods and marinas.   Family Fun at Balboa Island & Balboa Fun Zone         From waterfront strolls and boutique shopping to the iconic Ferris wheel and famous frozen bananas, this charming destination offers entertainment for every generation.   Please click here for high-resolution images and logos please.   About Visit Newport Beach: Visit Newport Beach Inc. is the official Destination Marketing Organization for the City of Newport Beach, dedicated to promoting the destination and driving economic growth by attracting leisure and conference visitors. As a 501(c)6 non-profit organization, Visit Newport Beach partners with the tourism and hospitality industry to enhance visitor spending, ultimately contributing to the community’s quality of life. Through strategic sales, marketing, advertising, and public relations efforts, the organization positions Newport Beach as a premier travel and conference destination. For more information on Newport Beach, please visit www.visitnewportbeach.com Stay up to date by checking out our Newsroom, or follow us on Facebook, and Instagram.