Dubai Real Estate Outlook 2025/2026: $2.6B Luxury Market Defies Mid-Segment Risks

 

Tech, Tourism and 200,000 Homes Reshape Investor Strategies

(Dubai, UAE – 7th of October 2025) – As Dubai enters the 2025/2026 business season, Elite Merit Real Estate shares its latest insights into the city’s property landscape, highlighting a resilient sector defined by record tourism inflows, strong off-plan sales, and an expanded supply pipeline. While these forces underpin continued growth, the scale of new deliveries is expected to shift market dynamics, placing greater emphasis on asset quality, location, and sustainability. Market Performance and Trends Dubai’s property market remains solid in 2025, bolstered by both tourism and investor appetite. In the first half of the year, the city welcomed 9.88 million visitors (+6% YOY), with hotels achieving an average occupancy rate of 80.6%. This momentum is supporting demand for rentals and short-term accommodation. Sales activity continues to rise, particularly off-plan: 69% of transactions in Q1 2025 were off-plan, while average citywide prices climbed 3.7% quarter-on-quarter to reach AED 1,749 per square foot. The luxury property segment is at historic highs. Total transactions for homes priced above US$10 million climbed to US$2.6 billion in Q2 2025, marking a new record for Dubai’s super-prime market. Supply Surge and Market Adjustment According to Knight Frank, 70,452 units are scheduled for handover in 2025 and a further 133,041 units in 2026—well above historical averages. While this creates opportunities for buyers, it also raises the risk of a 10–15% price correction(Fitch Ratings), particularly in the mid-market segment where supply is concentrated.  In contrast, premium properties are expected to retain value due to limited availability and strong international demand. Developers with phased handovers, robust financial management, and disciplined escrow practices are best positioned to maintain stability. The next cycle will accelerate the “flight-to-quality” trend, with location, brand, and ESG credentials becoming decisive factors in property valuation. Investment Opportunities International investors are increasingly drawn to Dubai’s branded residences. The segment has grown to almost 140 projects, with values that regularly outpace the wider market. For income-driven investors, mid-market communities still provide competitive rental yields, while short-term rentals benefit from a clear Dubai DET framework (AED 300 per bedroom, renewable annually), enhancing compliance and income security. Diversified, mixed-use projects are also gaining traction. With office vacancy at just 7.7% and rents still climbing, developments combining residential, retail, and office elements are proving resilient, offering steady cash flows and long-term tenants. Looking Ahead to 2026 Key milestones are set to reshape Dubai’s landscape. Expo Valley (532 units in phase one, with handovers from early 2026) and the relaunch of Palm Jebel Ali (adding 13.4 km of new shoreline) will expand the market’s geographic reach. Expo City, increasingly attractive to European HNWIs, is strengthening Dubai’s status as a global investment hub. Collectively, these initiatives point to broader demand distribution and an increasingly diverse investment offering into 2026. A rapid increase in supply is the main short-term challenge and may put pressure on growth in the mid-market. Rising borrowing costs and service charges also put pressure on affordability. However, at the prime and super-prime levels, scarcity of land, continued Golden Visa incentives, and growing international interest are expected to sustain record-high activity. Branded, green, and strategically located developments will be the most resilient performers in the upcoming cycle.

Sotheby’s International Realty Enters Abu Dhabi Market with Four Seasons Private Residence Sale at AED 14,000 per Sq. Ft. on Saadiyat Beach

 

Record AED 200 Million Penthouse Sale Sets New Price Benchmark in Abu Dhabi’s Luxury Market

Abu Dhabi, UAE–7th October, 2025–Sotheby’s International Realty, the world’s leading name in luxury real estate, makes its debut in Abu Dhabi through the prestigious Four Seasons Private Residences Abu Dhabi at Saadiyat Beach, developed by ALAIN, a leading Abu Dhabi-based developer. A residence within the project recently sold at AED 14,000 per square foot, setting a new benchmark for luxury living in the capital.

Headquartered at the prestigious Emirates Palace Mandarin Oriental, Abu Dhabi Sotheby’s International Realty represents the natural progression for the brokerage, which has led Dubai’s prime and super-prime sector for more than 12 years. Having expanded into Saudi Arabia and the United Kingdom in 2023 and marketed some of the region’s most iconic branded residences the firm now turns its expertise to the UAE’s capital, a city fast emerging as one of the world’s most dynamic luxury real estate destinations.

The record-breaking sale underscores the demand for ultra-luxury residences in Abu Dhabi, where exclusivity, service and lifestyle are increasingly valued by ultra-high-net-worth individuals (UHNWIs). As the developer behind the project, ALAIN brings trusted local expertise and credibility, complementing the strength of the Four Seasons brand and the unique positioning of Saadiyat Island as Abu Dhabi’s most coveted address.

Leigh Borg, one of Dubai’s most accomplished super-prime agents and Executive Partner at Dubai Sotheby’s International Realty, has been appointed Managing Director of Abu Dhabi Sotheby’s International Realty. With more than 17years of experience across luxury developments in Abu Dhabi and Dubai, including Emirates Hills and Palm Jumeirah, Borg is uniquely positioned to lead the brand in the capital.

 

"It is a privilege to lead Abu Dhabi Sotheby’s International Realty as we establish ourselves in one of the world’s most exciting real estate markets," said Leigh Borg. "Abu Dhabi is undergoing a remarkable transformation — from world-class cultural landmarks like the Louvre and Guggenheim to its rise as a global financial hub through ADGM and ADQ. This milestone sale demonstrates the strength of the city’s luxury market and the appetite among discerning global buyers for prestigious, world-class residences."

 

According to the Abu Dhabi Real Estate Centre (ADREC), the capital has already recorded AED 92 billion worth of transactions in 2025 year-to-date. Over the past five years, the market has grown by more than 200 percent, fuelled by millionaires, centimillionaires, and billionaires migrating to the emirate for its stability, culture, and global connectivity.

"After witnessing Dubai’s tremendous growth in recent years, Abu Dhabi is now primed to step into the spotlight," said George Azar, Chairman and CEO of Sotheby’s International Realty in the UAE, UK, and KSA. "The city combines visionary government planning with world-class infrastructure, sustainability, and culture. With our record-breaking debut at Four Seasons Private Residences Abu Dhabi at Saadiyat Beach, we are bringing unmatched expertise, a powerful global network, and the highest level of service to Abu Dhabi’s prime and super-prime real estate market."

 

With access to Sotheby’s International Realty’s global network of 1,100 offices and 26,100 advisors in 84 countries, Abu Dhabi Sotheby’s International Realty provides UHNWIs with opportunities both locally and abroad while setting new standards for the capital’s luxury real estate sector.

Project Overview:

• Status: Off-plan

• Unit Size: 14,240 sq. ft.

• Price: AED 200,000,000

• Estimated Completion: Q2 2029

Penthouse Highlights:

• 5 Bedrooms

• Private In-Residence Cinema

• Chef’s Kitchen

• Office Lounge

• In-Residence Fitness Studio & Spa

• 2 Private Lifts

Key Value Drivers:

• Unique beachfront and golf course location

• World-class services by the Four Seasons hospitality brand

• Resort-style amenities exclusively managed by Four Seasons

Market Context:

• Comparable Units Sold: None – this transaction sets a new benchmark for Abu Dhabi real estate

• Beachfront Confirmation: Unobstructed, direct sea views

شركة سوثبيز إنترناشونال ريالتي تتوسع في سوق أبوظبي من خلال طرحها شقق سكنية فاخرة للبيع في مشروع فورسيزونز على شاطئ السعديات، بسعر 14 ألف درهم إماراتي للمتر المربع.

أبوظبي، الإمارات العربية المتحدة، -- سبتمبر 2025

أطلقت شركة سوثبيز إنترناشونال ريالتي الرائدة عالمياً في مجال العقارات الفاخرة، عملياتها في العاصمة الإماراتية أبوظبي من خلال مشروع فورسيزونز ريزيدنسيز أبوظبي، الواقع على شاطئ السعديات، والذي طورته شركة العين، إحدى أبرز شركات التطوير العقاري في أبوظبي. وقد بيع أحد المنازل في هذا المشروع مؤخراً بسعر 14 ألف درهم إماراتي للمتر المربع، محطماً بذلك الرقم القياسي السابق في سوق العقارات الفاخرة في العاصمة. ويقع مقر شركة "سوثبيز إنترناشونال ريالتي أبوظبي"  في فندق قصر الإمارات ماندارين أورينتال الفاخر في أبوظبي، وهي امتداد طبيعي لعمل الشركة التي كانت رائدة في سوق العقارات الفاخرة في دبي لأكثر من 12 عاماً. وبعد توسعها في كل من المملكة العربية السعودية والمملكة المتحدة في عام 2023، وعرضها بعضاً من أرقى المشاريع السكنية في المنطقة، تُولي الشركة الآن اهتمامها بالعاصمة الإماراتية، التي تُصبح بسرعة واحدة من أكثر وجهات العالم جاذبية للعقارات الفاخرة.

يعكس هذا البيع القياسي الطلب المتزايد على المساكن الفاخرة في أبوظبي، حيث يولي الأفراد ذوي الثروات الهائلة أهمية متزايدة بها بسبب الخصوصية وجودة الخدمات ونمط الحياة. وبصفتها الجهة المطورة للمشروع، تساهم شركة "العين" بخبرتها المحلية الموثوقة ومصداقيتها العالية، مما يعزز مكانة علامة فورسيزونز التجارية المتميزة ويضفي مزيداً من القيمة على موقع جزيرة السعديات، باعتبارها الوجهة السكنية الأكثر جاذبية في أبوظبي.

تم تعيين (لي بورغ) أحد أكثر الوسطاء خبرة في مجال العقارات الفاخرة في دبي والشريك التنفيذي في شركة سوثبيز إنترناشونال ريالتي دبي، مديراً تنفيذياً لشركة سوثبيز إنترناشونال ريالتي أبوظبي. وبفضل خبرته التي تمتد لأكثر من عقدين في مناطق مثل تلال الإمارات وجزيرة النخلة وجزيرة الريم في أبوظبي، يتمتع بورغ بالقدرة والخبرة اللازمتين لقيادة الشركة في العاصمة.

عن هذا الدور يتحدث بورغ: "يشرفني أن أقود شركة سوثبيز إنترناشونال ريالتي أبوظبي، بينما ندعم وجودنا في أحد أكثر أسواق العقارات إثارة على مستوى العالم، حيث تشهد أبوظبي تحولاً استثنائياً مذهلاً، بدءاً من معالمها الثقافية العالمية مثل متحف اللوفر ومتحف غوغنهايم، وصولاً إلى ازدهارها كمركز مالي عالمي من خلال سوق أبوظبي العالمي (ADGM) وشركة أبوظبي القابضة للتنمية (ADQ). وتُجسد صفقة بيع البنتهاوس هذه قوة سوق العقارات الفاخرة في المدينة، والطلب المتزايد من قبل المشترين العالميين المميزين على المساكن ذات العلامات التجارية المرموقة".

وأضاف بورغ قائلاً: "وفقاً لمنصة داري المنظومة الرقمية للعقارات في أبوظبي، فقد سجلت العاصمة بالفعل معاملات عقارية بقيمة 61 مليار درهم إماراتي منذ بداية عام 2025. وعلى مدى السنوات الخمس الماضية، نما السوق بأكثر من 200%، مدفوعاً بتدفق أصحاب الثروات الفائقة إلى الإمارة بفضل ما تتمتع به من استقرار سياسي واقتصادي وثقافي، إضافة إلى موقعها الاستراتيجي الذي يربطها بالعالم".

بدوره قال جورج عازار، رئيس مجلس الإدارة والرئيس التنفيذي لشركة سوثبيز إنترناشونال ريالتي في الإمارات العربية المتحدة، المملكة المتحدة، والمملكة العربية السعودية: "بعد النمو الاقتصادي الهائل الذي حققته دبي خلال السنوات الماضية، أصبحت أبوظبي الآن جاهزة لدخول دائرة الضوء. هذه المدينة التي  تجمع بين الثقافة الغنية، التخطيط الحكومي الاستراتيجي، البنية التحتية عالمية المستوى، ومبادئ الاستدامة المتطورة والتراث الثقافي الغني. ومع انطلاقتنا المبهرة في مشروع فورسيزونز ريزيدنسيز في جزيرة السعديات، فإننا نقدم خبرة فريدة من نوعها وشبكة عالمية واسعة النطاق، بالإضافة إلى أعلى مستويات الخدمة في سوق العقارات الفاخرة في أبوظبي".

SAP's AI-Powered Business Suite Ends the Best-of-Breed Era

 

SAP reimagines enterprise AI with role-based assistants in Joule that coordinate agents across lines of business

 

 

Dubai, UAE – October 7, 2025 –— At its inaugural SAP Connect event, SAP SE (NYSE: SAP) showcases how the integration of AI, data and applications creates unparalleled business value. These breakthroughs – including a new network of role-based assistants in Joule that partner with humans to elevate performance, an expanding data ecosystem that drives deeper insights, and supply chain software that anticipates disruptions – once again revolutionize how business gets done.

“To thrive when volatility is the new normal, businesses need more than a patchwork of disparate best-of- breed applications,” said Muhammad Alam, member of the Executive Board of SAP SE, SAP Product & Engineering. “Our announcements today demonstrate the power of SAP Business Suite, where AI, data, and applications come together in an experience to propel smarter decisions, faster execution, and scalable

transformation.”

AI that Partners With People

SAP unveils Joule’s next stage as the AI force at the center of SAP Business Suite’s value creation. Drawing on the applications and data from across SAP Business Suite, SAP is introducing a new generation of role-aware assistants in Joule. Each assistant is designed to partner with a human being in their specific business role.

Assistants in Joule tap into the right agents for the job, configuring, orchestrating and managing them so humans can focus on unlocking new levels of insight and productivity.

Supporting the assistants in Joule is a growing library of specialized Joule Agents, designed to help execute complex workflows within a specific function. For instance, a People Manager Assistant coordinates a team of specialized agents - including the new People Intelligence Agent, which helps spot and resolve issues like compensation anomalies – to support managers as they drive performance. A new Financial Planning Assistant will be aided by a group of expert agents – including the new Cash Management Agent, which optimizes cash flow and improves interest yields – to help finance professionals drive efficiencies. This new roster of role-aware AI Assistants not only partner with people to elevate performance in their lines of business but also work together across business functions to solve complex enterprise-wide problems.

Data that Defies Boundaries

Data fuels AI’s transformative power but it’s often siloed in different systems. At SAP Connect, we are removing those barriers with SAP Business Data Cloud Connect. SAP BDC Connect securely links SAP BDC with partner platforms to enable a bidirectional flow of business-ready data products across organizational and technological boundaries.

With zero-copy sharing, data stays securely in SAP systems yet remains instantly accessible in customers’ existing data platforms, preserving business context without costly copies. The result: fewer silos, simpler pipelines, no duplication – just trusted data products where and when they’re needed.

SAP also announced that Databricks and Google Cloud are the first partners enabled for SAP BDC Connect, with more to follow. As announced in February 2025, SAP Databricks remains a data service within SAP Business Data Cloud, and BDC Connect extends its benefits across an open data ecosystem. These partnerships give customers faster access to data products for analytics and AI, helping teams move from raw data to real-time business outcomes with greater speed and simplicity.

Applications that Turn Data into Action

At the heart of SAP’s unique value proposition are enterprise applications where data is created and AI- driven insights are experienced. SAP Supply Chain Orchestration is a new AI-native solution that combines the power of Joule with a live knowledge graph to detect real-time risks several suppliers deep and orchestrate a coordinated response, helping customers cut costs and keep supply chains moving. SAP

 

Engagement Cloud, a new customer experience solution, uses business-critical context to personalize interactions across customers, suppliers and other stakeholders. And our next-generation SAP Ariba procurement suite stands out as an AI-native solution, bringing intelligence to every stage of spend management, from sourcing through supplier engagement.

Altogether, these SAP Business Suite innovations mark the beginning of a new era powered by self- reinforcing AI, data, and applications that drive intelligence, speed, and resilience.

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بو بو لاند تحتفي بعامها الأول بكرنفال استثنائي ومميز للجميع العائلات

 

احتفالًا بمرور عام على انطلاقتها، تدعو بو بو لاند المستكشفين الصغار للانضمام إلى كرنفال احتفالي مميز يمتد لأسبوع كامل، من 12 إلى 19 أكتوبر. تنتظركم مغامرات لا تنسى تشمل عروضاً حية يومية، وسحوبات على جوائز قيمة، ولقاءات خاصة مع أميراتكم وأبطالكم الخارقين المفضلين، بالإضافة إلى ألعاب كرنفالية مبهجة، والكثير من المفاجآت     دبي، الإمارات العربية المتحدة، 07 أكتوبر، 2025: أعلنت بوبو لاند، الوجهة الترفيهية التي تنبض بالإبداع والمرح للأطفال، عن احتفاليتها المميزة التي ستحتفي بها بمرور العام الأول على انطلاق هذه الوجهة المميزة وسط أجواء مفعمة بالحماس والمرح. ستكون هذه الاحتفالية على شكل كرنفالٍ يمتدّ على مدار أسبوع كامل مع مجموعة من العروض الحية المبهرة، والأنشطة التفاعلية المبتكرة، والمفاجآت المدهشة التي تشمل زيارات لشخصيات محبوبة لدى الأطفال، ما يجعل كل لحظة تجربة استثنائية تلهب خيال الصغار وتسعد الكبار على حد سواء. تقدّم بو بو لاند مزيجاً مذهلاً من البهجة والإبداع والمغامرة، وقد نجحت منذ يومها الأول في خطف قلوب الأطفال والعائلات على حد سواء. تمتدّ بو بو لاند على مساحة تبلغ 25 ألف قدم مربع في قلب دبي مول، مقدمةً عالماً آسراً يفيض بالألوان الزاهية والديكورات الضخمة المستوحاة من القصص الخيالية لتقدم أكثر من 30 نشاطاً تفاعلياً على امتداد مناطق فريدة، بما يتيح تجربة غامرة تحوّل اللعب اليومي إلى ذكرى لا تنسى. في هذا المكان المبهر، تتجسد الأحلام وتتعدد التجارب حيث تشكّل الروبوتات لوحاتٍ فنية مذهلة بأشكالها الجميلة، وتتساقط الثلوج في الداخل في مشهد فريد، ويتحدى الأطفال أنفسهم في لعبة التسلق وفي الوقت ذاته يعيشون لحظاتٍ حالمة يتحولون فيها إلى لاعبي كرة قدم أو طهاةٍ ماهرين أو أميراتٍ مبهرات، وكل ذلك يحدث في قلب عالمٍ تمّ تصميمه بالكامل لإلهامهم والاحتفاء بـفضولهم اللامحدود. ولإضفاء مزيدٍ من المرح على التجربة، ينطلق احتفال الكرنفال المميز في 12 أكتوبر مع عرضٍ آسر بعنوان "ذا ماجيك شو ويذ ليفيتيشن"، الذي يأسر الأنظار بروعة الخدع البصرية. وتتواصل الأجواء الاحتفالية طوال الأسبوع مع مجموعة من العروض الحية المشوقة، من أبرزها حفلة الديسكو العائلية التي تحييها دي جي جوليا في 14 أكتوبر، حيث يمكن للأطفال والآباء الاستمتاع بالرقص معاً في أجواء مليئة بالطاقة والبهجة. يليها عرض الباليه الخيالي "فيري تيل باليه" في اليوم التالي، ليعيش الحضور تجربة حالمة تجمع بين الفن، والموسيقى، والإبداع. يمنح احتفال الكرنفال الأطفال العديد من الفرص للمشاركة والإبداع من خلال أنشطة تفاعلية ممتعة؛ مثل عرض الطهي التفاعلي المقرر في 17 أكتوبر لتعلم مهارات المطبخ بطريقة مرحة ومبتكرة. وتكتمل الاحتفالات مع تجربة علمية مذهلة في 19 أكتوبر، لتختتم الأسبوع بطريقة مليئة بالمفاجآت والاكتشافات التي تثري فضولهم. كما يمكن للأطفال التطلع إلى لقاء شخصياتهم المفضلة عن قرب، مثل ملكة الجليد إلسا، والبطل الخارق هالك من فريق أفينجرز، والثنائي المحبوب موانا وماوي، فضلاً عن الكثير من الفرص لالتقاط الصور التذكارية معهم في أجواء غامرة من الفرح والخيال. وإلى جانب الفعاليات المميزة ذات الطابع الخاص، يمكن للعائلات الاستمتاع بعروضٍ يومية ممتعة على مدار الأسبوع. استعدوا للانبهار مع عروض البهلوانيين المفعمة بالحيوية، وعروض السيرك المذهلة التي تخطف الأنظار، إضافة إلى مهرجين مرحين ينشرون البهجة، وخدع مدهشة يقدمها لاعب خفة يضفي لمسة من الغموض والمرح على الأجواء. ولإكمال تجربة الاحتفال، يمكن للزوار التوجه إلى غرفة ألعاب الكرنفال المخصصة والمتاحة طيلة فترة الاحتفال التي تستمر أسبوعاً كاملًا. يمكن للأطفال والعائلات تجربة حظهم مع الألعاب الكلاسيكية المفضلة مثل كرة السلة المصغرة لرمي السلال الغارقة، والكرة في الحفرة لتسجيل النقاط المثالية، ورمي الحلقات لاختبار الدقة والمهارة، ورمي العلب لإسقاط الأبراج. ولا تفوتوا فرصة المشاركة في السحب اليومي للفوز بـجوائز رائعة، وتوقفوا حتماً عند كشك التصوير المرح لالتقاط صور تذكارية مميزة، مع إمكانية الحصول على النسخ المطبوعة بأسعار تبدأ من 120 درهماً. مع كل يوم يحمل مفاجآت جديدة، يعد احتفال الكرنفال في بو بو لاند بـأجواء من المرح لا مثيل لها، ليصبح بمثابة أروع حفلة عيد ميلاد للأطفال. استعدوا لتجربة الفعاليات الاحتفالية، وشاهدوا خيال أطفالكم يحلق عالياً، واصنعوا لحظات عائلية لا تنسى.، فالمغامرة لم تبدأ بعد، وما زال أمامكم الكثير لتكتشفوه وتستمتعوا به! الموعد: من 12 إلى 19 أكتوبر العرض: احتفالية الكرنفال مع عروض حية يومية وسحوبات يومية، وفعاليات ذات طابع خاص، وألعاب كرنفالية، وتجربة كشك تصوير حصري بسعر يبدأ من 120 درهماً       جدول احتفال الكرنفال: الأحد، 12 أكتوبر: ذا ماجيك شو ويذ ليفيتيشن الاثنين، 13 أكتوبر: مغامرة فروزن مع إلسا الثلاثاء، 14 أكتوبر: حفلة الديسكو مع دي جي جوليا الأربعاء، 15 أكتوبر: عرض الباليه الخيالي "فيري تيل باليه" الخميس، 16 أكتوبر: لقاء هالك الرائع من أفينجرز الجمعة، 17 أكتوبر: ووندرز أو كيتشن، ماجيك شو السبت، 18 أكتوبر: مغامرة الجزيرة مع موانا وماوي الأحد، 19 أكتوبر: أسرار العلم   انتهى

A Month of Pink Delights at Four Points by Sheraton

 

Savor pink-themed treats and weekend brunches at Publiq, with proceeds supporting the Al Jalila Foundation.

Dubai, UAE – October 2025: In honor of Breast Cancer Awareness Month, Four Points by Sheraton Sheikh Zayed Road is turning pink with meaningful experiences designed to spread awareness, joy, and community spirit.

Throughout October, guests can visit Publiq European Bistro to enjoy a specially curated Pinktober Pastry Display, featuring a tempting selection of sweet treats in vibrant shades of pink. Every Saturday from 1 PM to 4 PM, the celebrations continue with the Pink Brunch, where delicious food, good company, and a cheerful atmosphere come together for a cause that truly matters.

Adding to the spirit of giving, 20% of all proceeds from Pinktober activations will be donated to the Al Jalila Foundation in support of breast cancer research and patient care. Guests can also take home a token of support with exclusive branded merchandise, including pins and bottles, available throughout the month.

Location: Publiq, Four Points by Sheraton, Sheikh Zayed Road
Date & Time: Every Saturday | 1pm – 4pm
Contact: 0564142213

Mubadala Energy Records Significant Momentum Across Key ESG Drivers in 2024 Sustainability Report

 

 

 

36.5% reduction in Scope 1 and 2 GHG emissions with 55% reduction in average emissions intensity

 

Over 1 million people have now benefitted from community investment programs, with a 19% funding increase in 2024

 

 

Abu Dhabi, 7 October 2025 – Mubadala Energy, the Abu Dhabi headquartered international energy company, has today announced tangible progress across key Environmental Social and Governance (ESG) drivers, including a 36.5% reduction in Scope 1 and 2 greenhouse gas (GHG) emissions. Publishing the findings of its 2024 Sustainability Report, the company also noted progress across social factors such as health and safety and community investment, while upholding its world class track record on governance.

 

In addition to the reduction in overall GHG emissions, Mubadala Energy also recorded a notable decrease in emissions intensity, dropping from 15.57 to 6.95 tons CO₂e per kboe - a 55% fall year-on-year. This improvement was a result of decarbonization initiatives and improved production efficiency. The company also reported a 12.8% decrease in flared gas across the portfolio.

 

Commenting on this year’s report, Mansoor Mohamed Al Hamed, Managing Director and CEO, Mubadala Energy, said: “In a dynamic global energy environment, the role of reliable and responsible energy partners has never been more important for all stakeholders. We have continued to place sustainability and ESG at the heart of how we operate, and I am proud of the trust and collaboration our partners have shown us as a result.

 

“This year's theme, ‘People, Energy, Impact’, underscores our commitment to produce reliable, lower carbon energy to address energy security priorities and support the energy transition. It also highlights that we continue to put people and social impact at the heart of how we do business. We’ve maintained our top-quartile HSSE record and continue to invest in employees’ wellbeing. And with over 1 million individuals benefiting from our community investment projects to date, our focus on people extends to the communities we operate in. As we embark on a new chapter of growth at Mubadala Energy, prioritizing these ESG factors will be critical to our success.”

 

As well as strong momentum on emissions reduction and intensity, on Environmental factors, Mubadala Energy recycled 56% of total waste, underpinned by enhanced waste management practices. The company also developed and launched its first carbon pricing policy to support its decarbonization strategy and decision-making frameworks.

 

On the Social pillar, further highlights from the 2024 report included zero fatalities since the company’s inception, reflecting a diligent and proactive HSSE culture, as well as a continued investment in people development with an average of 64 hours training per employee. Diversity continued to be an important factor for the company with 32 nationalities represented and above industry average female representation in the workforce.

 

Across Governance, Mubadala Energy continued to uphold an impressive track record with no data breaches for the sixth consecutive year, and important developments such as the establishment of a dedicated ESG Committee, designed to set clear KPIs for decarbonization and emissions while bringing together all aspects of sustainability through senior leadership.

 

Mubadala Energy’s 2024 Sustainability Report was prepared in accordance with Global Reporting Initiative (GRI) Standards and is partially aligned with the IFRS S2 Climate-related Disclosures standard, as the company works towards strengthening its reporting in line with emerging global standards. The report discloses its impact in 2024 examining several key performance indicators across areas such as operational and environmental impact, social contribution, human capital, and governance. The review also provides a detailed appraisal of the company’s contribution to achieving the key UN Sustainable Development Goals.

 

 

 

ENDS

 

Fujifilm Introduces New “Gentle Rose” Color for the instax mini Evo™

The It-Girl Camera: Enter Your Pink Era. Capture it. Print it. Own it. 

Dubai, United Arab Emirates / Gulf Press, September 2025 – Fujifilm Middle East announces the launch of the hybrid instant camera “instax mini Evo™” in a new color, “Gentle Rose”. 

 

 

 

The instax mini Evo™ is a hybrid instant camera that combines digital technology with the classic card-sized instax mini film. Already celebrated worldwide for blending analog charm with digital versatility, the instax mini Evo™ is more than just a camera, it’s a statement piece. Now available in three stylish finishes — Black, Brown, and the new Gentle Rose — the mini Evo combines premium design with hybrid technology, making it the must-have accessory for trendsetters, creators, and fashion lovers alike.

 

With its Gentle Rose finish, the mini Evo invites users to step into their Pink Era, transforming everyday hangouts, coffee dates, and adventures into shareable, print-worthy memories. Equipped with 10 lens effects and 10 film filters (offering 100 creative combinations), an LCD preview screen, and smartphone printer functionality, it ensures that every captured moment can be printed, held, and shared instantly.

 

Beyond its advanced features, the mini Evo has earned global recognition for design excellence, receiving prestigious honors such as the Red Dot Design Award and the iF Design Award. Its analog-inspired controls, the lens dial, film dial, and print lever, are crafted with attention to detail, creating not only a tactile but also a fashionable experience.

 

 

 

With Gentle Rose, Fujifilm positions the mini Evo as more than a hybrid instant camera; it’s the “It-Girl Camera” of 2025, an essential style statement and cultural movement.

 

Product Name, Release Date, and Price

 

Product Name	Release Date	Price
(1) instax mini Evo™ “Gentle Rose”	September 25, 2025	250$

 

Price & Availability

UAE: Instax mini Evo™ is available at a starting price of AED 899 

KSA: Instax mini Evo™ is available at a starting price of SR 999

Qatar: Instax mini Evo™ is available at a starting price of QAR 999

Iraq: Instax mini Evo™ is available at a starting price of IQD 287,000 

Kuwait: Instax mini Evo™ is available at a starting price of KD 67.900

 

For more information, visit the website instax.com or slide into the brand’s DMs on Instagram @fujifilminstaxme.

PFAS-Free Bread Hits Bakery Oven in Sweden

 

Stockholm's renowned Skeppsbro Bakery and Bluewater team up to remove PFAS and microplastics from tap water used for baking

News - 7 October 2025 Stockholm, Sweden – October 7, 2025 – Eco-driven Skeppsbro Bakery in Stockholm’s historic Old Town has become the first bakery in Sweden to ensure its bread is completely free from PFAS “forever chemicals.” The waterfront bakery, already known for milling its own organic flour on-site, is now also purifying the water used in its baking to remove PFAS, lead, and microplastics thanks to proprietary Swedish purification technology developed by Bluewater, a world-leading clean water and beverage innovator.. “Using the best organic ingredients has always been at the heart of our craft,” said Fredrik Ekman, CEO of Skeppsbro Bakery. “Now we’ve taken the natural next step by making sure the water we use meets the same standard. Just as organic food has become the obvious choice for many, I believe it will soon be just as natural to ask if the water in your bread or coffee has been purified from harmful chemicals.” PFAS, a group of nearly 5,000 man-made chemicals, are used in everything from firefighting foam to cosmetics. They persist in the environment and have been linked to health risks, including elevated cholesterol, a weakened immune response, and liver damage. PFAS chemicals, which do not break down naturally, are found in tap and bottled water worldwide. In Stockholm, drinking water is drawn from Lake Mälaren, where PFAS levels in some areas have been found to exceed recommended thresholds. Tests conducted by Eurofins on behalf of Bluewater found PFAS levels in Stockholm tap water at approximately 3.5 ng/L – close to the forthcoming EU limit of 4 ng/L. Bluewater's second-generation proprietary reverse osmosis technology, SuperiorOsmosis, has been demonstrated to effectively remove both PFAS and microplastic particles from tap water. By partnering with Bluewater, Skeppsbro Bakery is showing that it is possible to produce food entirely free from hidden waterborne contaminants. “We believe more restaurant owners should ensure the tap water they use is free of PFAS and other toxic chemicals. It’s an investment in both human and planetary health,” said Bluewater founder and CEO Bengt Rittri, a well-known Swedish ecopreneur who earlier launched indoor air purification pioneer Blueair, acquired by Unilever in 2016.

From Classrooms to Immersive Experiences: Epson Showcases Next-Gen Tech and Green Innovation at GITEX Global 2025

 

 

• Epson will demonstrate printing, projection, and scanning solutions focused on education and immersive technology.
• Three themed zones will highlight Epson’s focus on efficiency, personalised experiences, and smart learning environments.
• The showcase includes new projectors, compact printers, and document scanners, with live demos.

 

 

DUBAI, United Arab Emirates – 7 October 2025 – Epson, a global technology leader, returns to GITEX Global 2025, the region’s largest technology exhibition, from 13-17 October 2025. Known for its sustainable solutions, Epson’s presence will showcase how its latest innovations are transforming classrooms, offices, and entertainment spaces, while advancing its long-term commitment to environmental and social responsibility.

 

Building on the momentum of its expanded presence in the META-CWA region and the launch of its Innovation Centre in Dubai Production City, Epson will introduce a wide range of solutions across printing, scanning, projection, and labelling.

 

Though three experiential zones and presence on two partner stands, Avientek and Almoe, Epson will demonstrate how its technologies support businesses and educational institutions in driving digital transformation. Visitors will enjoy hands-on demos and immersive set-ups designed to highlight real-world applications of Epson’s latest technologies.

 

Education and Digital Workflows

 

Epson will showcase its next-generation office printers (L4360, L6390 Series) and high-speed document scanners (DS-1730, DS-1760WN), with live demos to boost productivity in schools and universities, streamlining digital workflows, and enabling seamless document digitisation from paper to cloud. Mock office and classroom setups will demonstrate real-time scanning workflows, showing how documents can be quickly digitised and shared via cloud platforms.

 

Home Experience

Epson’s tech showcase will include the new consumer home projector, EF-72, offering a cinematic experience in mini theatre pods. Visitors can experience how Epson’s laser projectors turn any space into an entertainment zone – ideal for living rooms, bedrooms, and camping.

 

Sustainable Innovation

 

Sustainability remains a core pillar of Epson’s innovation. At GITEX this year, Epson will showcase its ColorWorks and LabelWorks printers, including the compact LW-C410, which supports eco-friendly, on-demand labelling for smart homes and businesses.

 

Neil Colquhoun, President at Epson META-CW Asia, said: “At Epson, innovation is not just about cutting-edge products, but it’s about solving real-world challenges in a sustainable way. As digital transformation reshapes how we learn, work, and connect, we’re proud to showcase technologies that empower educators, businesses, and creators alike. GITEX 2025 is the perfect platform for us to demonstrate how immersive, efficient, and eco-conscious solutions can shape a smarter, more responsible future.”

 

Epson is showcasing its solutions at Al Ain Meeting Room – Al Ain F (First Floor, above Hall 4) at GITEX Global, which runs from 13-17 October 2025 at Dubai World Trade Centre.

 

-Ends-