Turnitin Expands Capabilities Amid Rising Threats Posed by AI Bypassers

 

New detection feature helps educators detect potential AI misuse

 

Dubai, United Arab Emirates. – August 28, 2025 – Turnitin, a leading provider of technology solutions in academic integrity, announced that its existing AI writing detection capabilities now include AI bypasser detection*, designed to help educators detect text that may have been intentionally modified by AI humanizer tools. These latest updates further ensure that Turnitin keeps pace with the evolving LLM landscape.

 

The past two years has seen a rise in AI bypasser tools, or “humanizers,” which allow students to disguise AI-generated text as human-written, evading detection by both teachers and AI tools. The easy availability of these tools poses a growing threat to academic integrity, shifting students’ focus from merely using AI to actively concealing it, making it harder for educators to verify the originality of submitted work and negatively impacting a student's learning experience.

 

The new bypasser detection capability is integrated seamlessly with Turnitin's overall AI writing detection capabilities. When AI writing detection is enabled, educators can automatically check submissions for likely AI-generated content as well as content that may have been further modified by leading bypassers without the need for additional integrations or outside tools that could pose data or security risks. Turnitin’s AI bypasser detection enables educators to uphold academic integrity detecting AI-generated content even if it's been modified by bypassers, with the sole aim of evading detection.

 

"While cheating has always been a concern of educators, with the rise of AI, there has been a new category formed of cheating providers. These companies exist to profit from students' misuse of AI by providing free and easy access to humanizers to conceal AI-generated content," said Annie Chechitelli, chief product officer, Turnitin. "In service of our ongoing commitment to AI writing transparency, we’ve updated our software to detect leading AI bypasser modifications so educators can uphold academic integrity against this emerging challenge."

 

AI presents exciting potential to enhance education, but its misuse, particularly through the emergence of AI bypassers, presents real challenges to learning and academic integrity. These bypassers undermine the educational process by working against genuine learning, eroding trust between educators and students, and diminishing the educator’s ability to confidently ensure students understand the course material.

 

Turnitin’s AI bypasser detection is now available as part of Turnitin’s AI writing detection capabilities within the Turnitin Originality** add-on & AI capabilities add-on for iThenticate 2.0 customers. 

 

This launch follows the recent introduction of Turnitin Clarity and a rearchitected Turnitin Feedback Studio (TFS) demonstrating Turnitin’s commitment to innovation and delivering a comprehensive solution to help educators and administrators.

 

* The AI bypasser feature has been trained and tested to support interactions in English only.

** AI writing detection is available when licensing Turnitin Originality.

Acer unveils back-to-school lineup featuring AI-powered Aspire series and gaming laptops with Copilot+

 

Dubai, UAE (August 28, 2025) Acer has announced its new back-to-school lineup of laptops in the UAE, designed to give students the ultimate toolkit for learning, creating, and gaming. Designed to empower students with everyday productivity and creativity tools, the range includes the latest Copilot+ AI-powered PCs alongside high-performance gaming devices. The cutting-edge technology offering, making this school year smarter and more exciting.

Aspire Lite: Everyday power for students

Priced at AED 2,499, the Acer Aspire Lite is a reliable choice for students looking for powerful performance in a sleek, portable design. Powered by a 13th Gen Intel® Core™ i7 processor with 16 GB DDR5 memory and a 1 TB SSD, this device handles multitasking with ease, from assignments and research to streaming and gaming, giving students the motivation to create. Its 15.6-inch Full HD ComfyView display offers crisp visuals while the long-lasting 10-hour battery life ensures students can be productive throughout the day. Equipped with Windows 11 and a dedicated Copilot key, students can access AI tools instantly to streamline study sessions, summarize notes, or draft projects with ease.

Aspire 14 AI: A smarter student companion

For students who want next-generation technology, the Aspire 14 AI (AED 3,399) introduces Acer’s Copilot+ PC experience powered by the Intel® Core™ Ultra 7 processor with AI Boost NPU, which makes makes real-time multitasking and intelligent workflows seamless. With 47 TOPS of AI performance, it’s designed to handle everything from note-taking to creative projects and AI-enhanced productivity tasks. Full AI capability is enabled for both online and offline tasks, giving students the maximum flexibility no matter where they are. The slim and lightweight 14-inch design includes a 1920 x 1200 touchscreen display – adding a layer of interactivity to study and creative apps, 1 TB SSD storage, and 16 GB LPDDR5X memory, ensuring a seamless balance of portability and power. Features like the Copilot key, Microsoft Pluton security, and up to 65 Wh battery with up to 25 hours of runtime make it an ideal device for learning on the go.

Nitro V 15: Level up with AI-powered gaming

Students who want to balance study with gaming will find the Acer Nitro V 15 (AED 4,999) a perfect fit. Built with a 13th Gen Intel® Core™ i9 processor and NVIDIA® GeForce RTX™ 5060 GPU, it’s designed for high-performance gameplay, video editing, and content creation with heavy task capabilities. The 15.6-inch Full HD IPS display with a 165 Hz refresh rate delivers smooth visuals and fast action, while AI-driven gaming enhancements like DLSS 4 ensure cutting-edge performance. With 16 GB DDR4 memory and 1 TB storage, plus a backlit keyboard and Copilot integration, the Nitro V 15 is both a productivity tool and a gaming powerhouse.

Predator Helios Neo 16: For the ultimate creators and gamers

At the top of the lineup is the flagship model Predator Helios Neo 16 (AED 8,999), setting the bar high and delivering an unmatched experience for advanced creators and competitive gamers. Powered by the Intel® Core™ Ultra 9 processor with AI Boost and NVIDIA® GeForce RTX™ 5070 GPU, it boasts 24 cores, 32 GB DDR5 memory, and 1 TB SSD storage for maximum multitasking. The 16-inch 2560 x 1600 display offers a blistering 240 Hz refresh rate with vivid detail and in fluid motion, while Killer Wi-Fi 6E and 5 Gigabit Ethernet ensure ultra-fast connectivity. With its RGB backlit keyboard, Predator Sense controls, and the dedicated Copilot key, it’s built for those who want cutting-edge AI tools alongside studio-level performance. This model is ideal for heavy video editing, 3D rendering and advanced gaming.

Price and Availability

The new back-to-school Acer lineup will be available in the UAE this September across leading retailers.

The Acer Aspire Lite will be available in the UAE starting at AED 2,499.

The Acer Aspire 14 AI will be available in the UAE starting at AED 3,399.

The Acer Nitro V 15 will be available in the UAE starting at AED 4,999.

The Acer Predator Helios Neo 16 will be available in the UAE starting at AED 8,999.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.

Valmet delivers its first automation systems to Papertech Industries in Bangladesh

Valmet Oyj’s trade press release, August 27, 2025, at 1:00 p.m. EEST 

Valmet has received its first order from Papertech Industries Co., Ltd. for a comprehensive automation package to improve production quality and operational efficiency at their production site in Bangladesh.

The order was included in Valmet’s orders received of the second quarter 2025 and the delivery is scheduled for the fourth quarter of 2025. The value of the order will not be disclosed.

The order marks a significant step for Papertech Industries as they invest in state-of-the-art automation technologies to elevate its production quality and operational efficiency. The delivery will support the company in reducing quality variability, optimizing raw material usage, and enhancing operational ease through a secure and user-friendly automation environment.

The delivery includes Bangladesh’s first DCS with a modern Valmet DNAe User Interface, providing intuitive workflows that simplify operations and enable users to manage larger process areas with less effort.


Valmet has received its first order from Papertech Industries Co., Ltd. for a comprehensive automation package to improve production quality and operational efficiency at their production site in Bangladesh.

“We have taken the decision to partner with Valmet due to the latest technology and Valmet’s process knowhow, presence and approach. We believe that this partnership will provide us with the best technology and quality systems from Europe to help us achieve our quality goals in producing world-class paper,” says Amer Yusuf, Managing Director, Papertech Industries Ltd.

“This marks a significant milestone for Papertech as we continue our journey to become a regional leader in high-performance and sustainable paper production. Valmet’s automation technology aligns with our long-term strategy for smart, resource-efficient manufacturing. We are proud to be the first in Bangladesh to deploy such cutting-edge systems,” says Saad Ahmed Suman, CEO & Director, Papertech Industries Co., Ltd.

“We are glad to work with Papertech. They have shared their vision to be a top-quality paper producer, and we have aligned our solutions accordingly. Our delivery will help them to achieve their quality and cost goals and make them a more sustainable paper products producer in the market,” says Ramesh Chandra, Sales Manager, Automation Solutions business area, India, Asia-Pacific, Valmet.

Technical information about the delivery
The delivery will comprise Valmet DNA Distributed Control System (DCS),  Valmet IQ Quality Control System,  Machine and cross-directional controls, Valmet Retention Measurement (Valmet RM5).

About Papertech Industries Co., Ltd.
Papertech Industries Co., Ltd. is a paper manufacturing company based in Bangladesh, specializing in packaging and industrial-grade paper. Since beginning commercial operations in 2018, the company has served both domestic and regional markets with a strong focus on sustainable practices. In its first full production year (2019), Papertech reported annual revenue of approximately USD 5.8 million.

Smart money, safe kids: Why financial literacy must go hand in hand with cybersecurity in the UAE

August 27, 2025

As children are now growing up in a world where money is mostly digital, cybersecurity has become a fundamental part of financial literacy. Unlike previous generations, their first experiences with money are not only piggy banks, but in-app purchases, gaming loot boxes, and prepaid cards connected to digital wallets. In Kaspersky’s “Digital Schoolbag: A Parent’s Guide for the School Year”, our experts share insights on how to teach kids to manage money responsibly and securely in the digital world. 

Back-to-school season is not only about new books and uniforms, it’s also a crucial time to build healthy habits that will stay with children for life and help to avoid many problems. And real problems are not rare: 31% of parents in the UAE participated in the “Growing Up Online” survey admitted that they lost money because of their children’s online behavior, while 19% of respondents stated that their child’s device was infected with a virus. 

If kids aren’t aware of online risks, even strong financial literacy won’t protect them from phishing disguised as giveaways, fake in-game deals, sneaky subscription renewals, or identity theft. By integrating financial education with digital protection, parents can prepare their kids not only to manage money smartly, but also to defend themselves against the cyberthreats that come with it.

Here’s what Kaspersky experts recommend parents teach their kids about managing their money responsibly and securely:

1. Set clear spending limits

Helping children understand boundaries is the first step in building both financial discipline and digital awareness. Start by establishing a basic budget structure for your child’s typical expenses:

• School supplies

• Food or lunch money

• Sports or hobby-related purchases

• Entertainment (apps, games, subscriptions)

Rather than micromanaging every purchase, talk about percentages. For example: “70% is for school-related spending, 20% for entertainment and 10% for saving.” Use this opportunity to introduce digital money literacy: explain how in-app purchases, microtransactions, or hidden fees can drain their balance if they’re not careful.

2. Use secure payment methods 

   
   

   While giving children cash may seem simple, it comes with obvious downsides, it can be lost, stolen, or spent without any trace. A safer and more educational alternative is to introduce child-friendly bank cards or digital wallets that come with built-in parental controls. These tools let you set spending limits, receive instant purchase notifications, track transactions in real time, and even block certain categories like online marketplaces or gaming platforms. This way, kids still enjoy the independence of managing their own money, but parents have the reassurance of oversight and can step in if something looks unusual.  

   
   

   Equally important is protecting the digital environment where these payments take place. Banking apps and online stores can become targets for cybercriminals, so installing a cybersecurity solution that includes safe browsing and secure payment protection is essential. 

   
   

   3. Secure devices and financial accounts

   Children may not fully understand the importance of account security, but one weak password or stolen device can expose all their financial tools. 

   
   

   As a parent, you can help by:

   • Enabling two-factor authentication (2FA) for every app that might be used for online purchases

   • Using a password manager, which stores credentials securely and allows family access if something goes wrong

   • Teaching the basics of strong passwords: including at least 12 characters, avoiding names or birthdays and not reusing them across platforms.

   
   

   By turning these habits into everyday practice, you give your child the tools to keep their finances and their personal data safe.

   
   

   4. Keep track of subscriptions and recurring charges

   
   

   One of the easiest ways for children to lose track of their spending is through subscriptions. Today, many games, learning tools, and streaming services use recurring payment models instead of one-time purchases. A child may sign up for a “free trial” without realizing it will automatically convert into a monthly charge once the trial period ends. Because these fees are small and recurring, they often go unnoticed until the balance is drained or a parent checks the account.

   
   

   Teach your child to:

   • Always ask before starting a free trial

   • Look for “auto-renew” settings and learn how to cancel them

   • Set calendar reminders for trial end dates

   
   

   On the parental side, review the app store purchase history regularly and scan your email inbox for renewal notifications that might otherwise slip through. Many banking apps and security tools can also flag recurring charges or send real-time alerts for every transaction, making it easier to stay on top of spending. By turning subscription management into a shared responsibility, you help your child understand that “invisible” charges are still real expenses that require attention.

   
   

   “When we talk about financial literacy for children, we can’t stop at teaching them how to budget or save. Their money is already digital, which means their first financial decisions happen online: in games, apps, and digital wallets. Without cybersecurity awareness, those lessons remain incomplete. Helping kids recognize scams, protect their accounts, and use secure payment tools is just as important as teaching them the value of money itself,” says Andrey Sidenko, Lead web content analyst at Kaspersky. 

   
   

   Learn more and download “Kaspersky’s Digital Schoolbag: A Parent’s Guide for the School Year,” available in PDF format here.

3. 
   

استطلاع كاسبرسكي في الإمارات يكشف عن أهمية توعية الأطفال ماليًا وأمنيًا

27 أغسطس، 2025 

أطفال اليوم يكبرون في بيئة مالية رقمية، حيث يشكل الأمن السيبراني ركناً أساسياً من التوعية المالية، بخلاف الأجيال السابقة التي كانت تجاربها الأولى مع المال تبدأ من الحصالات. لم يعد تعلم الأطفال عن المال يتوقف عند الحصالات فقط، بل اصبح يشمل الشراء داخل التطبيقات، وصناديق الغنائم في الألعاب الإلكترونية، والبطاقات المسبقة الدفع المربوطة بالمحافظ الرقمية. لأجل ذلك تقدم كاسبرسكي «الحقيبة المدرسية الرقمية: دليل الأهالي للعام الدراسي»، بمشاركة خبرائها الذين يقدمون نصائح عملية لتعليم الأطفال إدارة الأموال بمسؤولية وأمان في العالم الرقمي.

موسم العودة إلى المدارس لا ينحصر في شراء الكتب والأزياء المدرسية الجديدة، وإنما بات فرصة ذهبية أمام الأهالي لتعليم أطفالهم عادات سليمة تلازمهم طوال أعمارهم، وتجنبهم الوقوع في مشكلات كثيرة. والحقّ أنّ هذه المشكلات والمخاطر ملموسة؛ إذ أقرّ 31% من الأهالي في الإمارات المشاركين في استطلاع «النشأة في العصر الرقمي»  بخسارتهم للأموال من تصرفات أطفالهم على شبكة الإنترنت، وأشار 19% من المشاركون إلى إصابة أجهزة أطفالهم بالبرامج الضارة جراءها. 

إذا غاب الوعي بالمخاطر الرقمية العديدة عن الأطفال، فلن ينفعهم الوعي المالي كثيراً، ولن يحميهم من عمليات التصيد الاحتيالي المتخفية على هيئة هدايا مجانية، أو صفقات وهمية في الألعاب الإلكترونية، أو تجديدات الاشتراك المخادعة، أو سرقة الهوية. لذلك ينبغي الجمع بين التوعية المالية والحماية الرقمية، وبذلك يتسنى للأهالي تهيئة أطفالهم لإدارة أموالهم بوعي وذكاء، وحماية أنفسهم من المخاطر السيبرانية المصاحبة لهذه العملية. 

فيما يلي توصيات مفيدة من خبراء كاسبرسكي للأهالي لتعليم أطفالهم إدارة أموالهم بمسؤولية وأمان: 

1. ضبط الإنفاق بسقف واضح

إن مساعدة الأطفال على فهم الحدود هي الخطوة الأولى في بناء الانضباط المالي والوعي الرقمي. ابدأ بوضع هيكل ميزانية أساسي لنفقات طفلك المعتادة:

•  اللوازم المدرسية. 

• مصروف الطعام أو الغداء. 

• المشتريات المتعلقة بالرياضة أو الهوايات. 

• مشتريات الترفيه (التطبيقات، والألعاب الإلكترونية، والاشتراكات). 

لا حاجة بك إلى التدقيق في عمليات الشراء ومراقبتها، وإنما عليك توزيع النفقات بنسب مئوية واضحة، فتخصص، مثلاً، 70% للنفقات المدرسية، و20% لنفقات الترفيه، و10% للادخار. اغتنم هذه الفرصة لتعريف أطفالك بأهمية التعامل مع الأموال الرقمية، واشرح لهم عن عمليات الشراء داخل التطبيقات، والمعاملات الصغيرة، والرسوم الخفية التي تستنزف رصيدهم تدريجياً إذا لم يحذروا. 

2. استخدام طرق الدفع الآمنة

يبدو إعطاء الأموال النقدية للأطفال أمراً بسيطاً، لكنه يأتي بمخاطر كثيرة؛ فقد يضيع الطفل المال، أو يسرق منه، أو ينفقه دون معرفة أوجه الإنفاق. لذلك يكون البديل الآمن والعملي استخدام البطاقات المصرفية أو المحافظ الرقمية المخصصة للأطفال، لا سيما أنها مزودة بأدوات تحكم ورقابة أبوية مدمجة. وتتيح لك هذه الأدوات ضبط حدود الإنفاق، واستلام إشعارات فورية عند عمليات الشراء، وتتبع العمليات، وحظر بعض المواقع مثل الأسواق الإلكترونية أو منصات الألعاب. وبهذا يتصرف الأطفال بأموالهم باستقلالية، أما الأهالي فيظلون مطمئنين لأنهم يراقبون أطفالهم، ويتدخلون إذا لاحظوا سلوكاً مريباً أو غير اعتيادي. 

ولا تكتمل إدارة الأموال والمدفوعات إلا بتأمين البيئة الرقمية التي تجري فيها. فتطبيقات الخدمات المصرفية والمتاجر الإلكترونية أهداف محتملة للمجرمين السيبرانيين، لذلك ينبغي تثبيت حل أمن سيبراني يحمي عمليات التصفح والدفع من تلك المخاطر، فهذا الأمر شديد الأهمية حقاً.  

3. تأمين الأجهزة والحسابات المالية

لا يدرك الأطفال الأهمية البالغة لأمن الحسابات؛ فكلمة مرور ضعيفة أو جهاز مسروق يعرض جميع حساباتهم وأدواتهم المالية لمخاطر كثيرة. 

كآباء يمكنكم حماية أطفالكم من هذه المخاطر باتباع الخطوات التالية: 

• تفعيل خيار المصادقة الثنائية (2FA) لكل تطبيق يُستخدم للشراء عبر الإنترنت.

• استخدام مدير كلمات المرور، الذي يخزن بيانات تسجيل الدخول إلى الحسابات ويحفظها بأمان، ويتيح للعائلة الوصول إليها إذا وقعت مشكلة. 

• تعليم الأطفال أساسيات كلمات المرور القوية، ومنها استخدام 12 حرفاً ورقماً بالحد الأدنى، وتجنب استخدام الأسماء وتواريخ الميلاد، وعدم استخدام الكلمة نفسها في حسابات ومنصات مختلفة. 

عندما تصبح هذه الممارسات جزءاً من الحياة اليومية للأطفال، فإنها تزودهم بالأدوات الضرورية لحماية أموالهم وبياناتهم الشخصية. 

4. مراقبة الاشتراكات والرسوم المتكررة

الاشتراكات من أسهل أنواع النفقات المالية التي يفقد بها الأطفال القدرة على مراقبة نفقاتهم. فمعظم الألعاب الإلكترونية وأدوات التعلم وخدمات البث تعتمد نموذج الدفع المتكرر بدلاً من عمليات الشراء لمرة واحدة. فقد يشترك الطفل، مثلاً، في «اشتراك تجريبي مجاني» دون إدراك بأنّه سيصبح تلقائياً رسوماً شهرية دورية عند انتهاء المدة التجريبية. وتكون هذه الرسوم صغيرة ومتكررة، فربما يغفل عنها الأهل ولا ينتبهون إليها إلا وقت نفاد الرصيد، أو عند تحقق أحدهما من الحساب.  

لذلك علّم طفلك الأمور التالية:

• يستفسر دوماً عن الاشتراك قبل التسجيل في أي فترة تجريبية مجانية. 

• يبحث عن إعدادات التجديد التلقائي في التطبيقات، ويتعلم طريقة إلغائها. 

• يضبط تنبيهات في التقويم لتذكيره بتواريخ انتهاء المدة التجريبية للاشتراكات. 

ينبغي للأهالي مراجعة سجل مشتريات متجر التطبيقات دورياً، وفحص بريدهم الإلكتروني بحثاً عن إشعارات التجديد التي فاتتهم. وتستطيع تطبيقات الخدمات المصرفية وأدوات الأمان تحديد الرسوم المتكررة، أو إرسال تنبيهات فورية لكل معاملة مالية، فيسهل على الأهالي مراقبة المشتريات والنفقات. وهكذا عندما تكون إدارة الاشتراكات مسؤولية مشتركة مع الطفل، فسيدرك أنّ هذه الرسوم «الخفية» هي نفقات حقيقية تتطلب الاهتمام والمتابعة. 

يعلق على هذه المسألة «أندريه سيدنكو»، كبير محللي محتوى الويب في كاسبرسكي: «لا يسعنا عند الحديث عن التوعية المالية للأطفال الاكتفاء بتعليمهم طريقة تحديد الميزانية أو الادخار. فأموالهم رقمية في واقع الحال، وتصرفاتهم المالية الأولى تتم عبر الإنترنت عند تعاملهم مع الألعاب الإلكترونية، والتطبيقات، والمحافظ الرقمية. فلا تكتمل هذه التوعية إلا بامتلاكهم وعياً كافياً بالأمن السيبراني. لذلك ينبغي تعليمهم عن عمليات الاحتيال، وطريقة حماية حساباتهم، واستخدام أدوات الدفع الآمنة، فهذه الأمور تعادل في أهميتها تعليمهم قيمة المال نفسه». 

للإطلاع على معلومات إضافية، وتحميل «الحقيبة المدرسية الرقمية: دليل الأهالي للعام الدراسي» المتاح بصيغة PDF: من هنا.

Napster Partners with Fenerbahçe SK to Launch 3D, AI-Powered Virtual Store For Its Millions of Global Fans— Exclusively Through Fenerium

 

Complete with a multi-lingual shopping assistant, immersive product display and gamified design, the Fenerbahçe experience comes on the heels of Napster’s successful launch with S.L. Benfica

Dubai, UAE — August 27,  2025 — Napster (formerly Infinite Reality), the innovation company powering the next generation of digital media and ecommerce, today announced a partnership with Turkish football heavyweight Fenerbahçe to launch a 3D, AI-powered virtual store, — available exclusively through Fenerium, the official retail platform of the club. Following the recent debut of SL Benfica’s immersive store, today’s milestone further solidifies Napster’s position as the leading provider of immersive experiences.

Research shows that 90% of Gen Z identify as gamers and 82% of sports fans use mobile devices for  content while watching events, suggesting that gamified, interactive experiences are table stakes for young, digitally-native consumers. Fenerbahçe’s virtual store is meeting the moment, offering fans a spatial game-like environment to interact with 3D models of products along with an embodied AI shopping companion that engages in multi-language conversations via real-time video chat — all through Fenerium.

Key Features:

• Accessible via Fenerium’s existing website: Customers from around the globe can access the experience directly from the Fenerium website with no application downloads or specialized hardware equipment required.

• 3D merchandising: The branded locker room features over 50 products available to view in 3D, including the club’s new Adidas kit.

• AI-powered shopping assistance: Fans can speak via video with an embodied multi-lingual AI companion that helps them explore the site and select products.

• Product Interactivity: Jerseys and other products within the platform are customizable, making the experience even more personalized and interactive.

“It is incredibly rewarding to see our solutions thrive on a global stage across the sports and entertainment sectors which benefit from massive, passionate fan bases,” said Sam Huber, CEO of MENA and Global President of Enterprise for Napster. “With over 150 million digital interactions tracked on our platform and more than 500 successful projects executed for iconic brands like Crate & Barrel, J.Crew, Laura Mercier, and Swarovski, Napster is at the forefront of innovation—delivering scalable, data-driven solutions that help brands forge deeper connections with today’s digitally native and AI-savvy consumers.”

Esin Güral Argat, Board Member of Fenerbahçe SK and Chairman of The Board of Fenerium stated: “We believe this initiative not merely as a commercial endeavor, but as a strategic step to deepen the emotional connection between our fans and the club in the digital sphere. With the launch of Turkey’s first 3D virtual store, we are bringing the in-store experience to the digital world via Fenerium. Through this innovative platform, fans can explore the Fenerium store from their devices, check collections, and make direct purchases. By embracing the possibilities of digital transformation, Fenerbahçe continues to set industry benchmarks and enhance the overall fan journey. We are confident that our supporters will welcome and engage with this initiative enthusiastically.”

Fans globally can access the virtual store in English and Turkish through Fenerium’s official website, on desktop and mobile: Here.

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