- تحدّيا "روّاد الثقافة والإبداع" و"صنّاع التغيير" وورش عمل تفاعلية تفتح أمام الطلبة أبواباً مهنية واسعة في أسرع القطاعات نمواً على مستوى العالم
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The excitement continues as thousands of gamers, creators, and fans gather for the penultimate day of Dubai’s ultimate gaming playground
Dubai, United Arab Emirates, 7 June 2026: GameExpo continued to be a busy hub as thousands of visitors of all ages flocked to Dubai World Trade Centre for the second day of the mega event.
Following a sensational opening day on Friday, the momentum continued as DWTC’s Exhibition Halls 5, 6, 7, and 8 welcomed adults, children and families to experience the best of gaming, cosplay, esports and immersive entertainment, alongside the chance to compete in live tournaments on Saturday.
With one day remaining, organisers are encouraging people to not miss out on Sunday and purchase their tickets from only AED 29 for what promises to be an unforgettable day out.
Ticket holders, who purchased on Platinum List, not only have a chance to win a brand-new Jetour T2 Luxury Plus courtesy of Elite Group Holding but can also benefit from up to six hours of free parking at DWTC’s Mustaqbal Parking and Exhibition Street Parking with validated tickets.
The Dubai Esports & Games Festival (DEF) 2026 presented by du, with the support of key partners including Amazon, Dubai Culture, Jetour UAE, part of Elite Group Holding, and talabat. Together, these leading organisations are helping power one of the region’s largest celebrations of gaming, esports, and digital entertainment.
To buy your tickets, please visit game-expo.platinumlist.net
Follow @DubaiFestivals on Instagram and TikTok for the latest announcements, experiences, and behind-the-scenes updates from GameExpo 2026.
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Dubai, United Arab Emirates, June 02, 2026 – Alibaba Group announced a multi-year partnership with the Union of European Football Associations (UEFA) and UC3, the joint venture between UEFA and European Football Clubs (EFC) that controls and manages the strategic marketing, sales and delivery of commercial rights for UEFA club competitions. Alibaba Group becomes the official and exclusive AI, Cloud Computing Services, and E-commerce partner of the UEFA Champions League, UEFA Europa League and UEFA Conference League from 2027/2028 to 2032/2033 and of UEFA EURO 2028TM.
The partnership will see the deployment of Alibaba’s advanced AI capabilities in supporting fan engagement and media and content management via its Qwen Large Language Model (LLM). Together with its cloud computing infrastructure and global e-commerce platform, Alibaba will power an immersive fan and content experience worldwide across UEFA’s flagship competitions.
UEFA President Aleksander Čeferin said: “We are delighted to welcome Alibaba as a global partner for UEFA EURO 2028 and as a future partner of our men’s club competitions. Their expertise in artificial intelligence, cloud computing technology, and e-commerce will support UEFA’s commitment to thoughtful innovation and to enhancing the experience of supporters around the world. Together, we can bring fans closer to the game in new and meaningful ways - making our competitions feel even more captivating, engaging and accessible, while preserving the traditions, emotions and spirit that define European football.”
“We believe that football is a shared language around the world, and the unifying power of the game at all levels for all fans is the mission that brings Alibaba and UEFA together,” said Joe Tsai, Chairman of Alibaba Group. “I am excited to work with UEFA to realize the vision of this multi-year partnership, where we will commit our cloud computing, full-stack AI, and global e-commerce capabilities to support UEFA and UC3 to deliver these iconic competitions to global fans.”
Alibaba’s cloud infrastructure and Qwen LLM will support UEFA in building its own next-generation AI capabilities. Fans will benefit from personalized, AI-powered experiences that deepen their engagement with the sport. Through Alibaba's global e-commerce network, fans around the world may soon enjoy seamless access to a wide range of official merchandise from the UEFA men’s club competitions from 2027/2028 and UEFA EURO 2028TM.
This partnership is a new global benchmark in sports innovation. It combines UEFA’s unmatched sporting legacy and global fan base with Alibaba’s expertise in AI, cloud computing, and e-commerce, creating a scalable model for sports federations, leagues and teams to engage fans worldwide.
The development and execution of the partnership between UEFA, UC3, and Alibaba was facilitated by Relevent, a world-leading commercial rights partner dedicated to international football. The UEFA EURO 2028 partnership will be managed by CAA11.
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"علي بابا" تبرم شراكة مع بطولات الأندية الأوروبية للرجال التابعة للاتحاد الأوروبي لكرة القدم من موسم 2027/2028 حتى 2032/2033 ومع بطولة الأمم الأوروبية 2028
يونيو 2026: أعلنت مجموعة علي بابا عن شراكة تمتد لعدة سنوات مع الاتحاد الأوروبي لكرة القدم (UEFA) وشركة UC3، المشروع المشترك بين الاتحاد الأوروبي لكرة القدم ورابطة الأندية الأوروبية (EFC)، والمسؤول عن إدارة وتسويق الحقوق التجارية لبطولات الأندية الأوروبية التابعة للاتحاد. وبموجب هذه الشراكة، تصبح مجموعة علي بابا الشريك الرسمي والحصري في مجال الذكاء الاصطناعي وخدمات الحوسبة السحابية والتجارة الإلكترونية لكل من دوري أبطال أوروبا UEFA، والدوري الأوروبي UEFA Europa League، ودوري المؤتمر الأوروبي UEFA Conference League خلال الفترة الممتدة من موسم 2027/2028 إلى 2032/2033، بالإضافة إلى بطولة الأمم الأوروبية UEFA EURO 2028™.
وستشهد الشراكة توظيف قدرات علي بابا المتقدمة في مجال الذكاء الاصطناعي لدعم تفاعل الجماهير وإدارة المحتوى والعمليات الإعلامية من خلال نموذجها اللغوي الكبير Qwen. كما ستسهم البنية التحتية السحابية لمجموعة علي بابا ومنصتها العالمية للتجارة الإلكترونية في تقديم تجارب رقمية غامرة للجماهير وتعزيز الوصول إلى المحتوى عبر أبرز بطولات الاتحاد الأوروبي لكرة القدم.
وفي هذا الإطار، قال ألكسندر تشيفرين، رئيس الاتحاد الأوروبي لكرة القدم: "يسعدنا الترحيب بمجموعة علي بابا كشريك عالمي لبطولة الأمم الأوروبية UEFA EURO 2028 وشريك مستقبلي لبطولات الأندية الأوروبية للرجال. إن خبراتها في مجالات الذكاء الاصطناعي والحوسبة السحابية والتجارة الإلكترونية ستدعم التزام الاتحاد بالابتكار الهادف وتعزيز تجربة الجماهير حول العالم. ومن خلال هذه الشراكة، سنتمكن من تقريب المشجعين من اللعبة بطرق جديدة وأكثر تأثيرًا، بما يجعل بطولاتنا أكثر جاذبية وتفاعلًا وسهولة في الوصول، مع الحفاظ على التقاليد والمشاعر والروح التي تميز لعبة كرة القدم الأوروبية".
من جانبه، قال جو تساي، رئيس مجلس إدارة مجموعة علي بابا: "نؤمن بأن كرة القدم هي لغة عالمية مشتركة، وأن قدرتها على توحيد الجماهير بمختلف مستوياتهم وخلفياتهم هي القاسم المشترك الذي يجمع بين علي بابا والاتحاد الأوروبي لكرة القدم. نتطلّع للعمل مع الاتحاد لتحقيق رؤية هذه الشراكة الممتدة لعدة سنوات، وتسخير قدراتنا في الحوسبة السحابية والذكاء الاصطناعي المتكامل والتجارة الإلكترونية العالمية لدعم الاتحاد وشركة UC3 في إيصال هذه البطولات العريقة إلى الجماهير حول العالم".
وستدعم مجموعة علي بابا من خلال بنيتها التحتية السحابية ونموذج Qwen، الاتحاد الأوروبي لكرة القدم في تطوير الجيل القادم من قدراته الخاصة في مجال الذكاء الاصطناعي. كما سيستفيد المشجعون من تجارب أكثر تخصيصًا مدعومة بالذكاء الاصطناعي، بما يعزز تفاعلهم مع اللعبة ويثري تجربتهم. ومن خلال شبكة علي بابا العالمية للتجارة الإلكترونية، سيتمكن المشجعون حول العالم مستقبلًا من الوصول بسهولة إلى مجموعة واسعة من المنتجات الرسمية الخاصة ببطولات الأندية الأوروبية للرجال اعتبارًا من موسم 2027/2028 وبطولة الأمم الأوروبية UEFA EURO 2028™.
تمثل هذه الشراكة معيارًا عالميًا جديدًا للابتكار في المجال الرياضي، إذ تجمع بين الإرث العريق للاتحاد الأوروبي لكرة القدم وقاعدته الجماهيرية العالمية، وبين خبرات علي بابا في مجالات الذكاء الاصطناعي والحوسبة السحابية والتجارة الإلكترونية، بما يحقق نموذجًا قابلًا للتوسع يمكن للاتحادات الرياضية والدوريات والأندية والفرق الاستفادة منه لتعزيز تفاعل الجماهير على مستوى العالم.
وقد تم تطوير هذه الشراكة والإشراف على تنفيذها بين الاتحاد الأوروبي لكرة القدم وشركة UC3 ومجموعة علي بابا بدعم من شركة Relevent، الشريك العالمي الرائد في الحقوق التجارية لكرة القدم الدولية، فيما ستتولى شركة CAA11 إدارة الشراكة الخاصة ببطولة الأمم الأوروبية UEFA EURO 2028™.
Education & Gaming Summit on 4 June to Empower Next Generation and Advance Dubai’s Fast-Growing Industry
Taking place at Dubai World Trade Centre, Game Expo Hall, free registration is now open with UAE students aged 16+ and graduates encouraged not to miss out on attending this milestone edition and discover career opportunities in the gaming industry.
Young people can look forward to having direct access to recruiters, industry leaders and advice from a series of experts engaging in panel discussions.
Dubai, United Arab Emirates, 14 May 2026: Dubai Esports & Games Festival (DEF) will host its inaugural Education & Gaming Summit next month, bringing together students, universities, and global industry leaders to unlock meaningful pathways into the gaming sector.
Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), free registration is open for students aged 16 and above, and graduates, across the UAE to be part of one of the region’s most future-focused gaming and esports platforms.
The summit will focus on ensuring that students and attendees have direct, practical exposure to the industry, as well as opportunities to network with experts, recruiters, and decision-makers shaping the future of gaming, while enhancing their understanding of the evolving gaming ecosystem.
This is part of the Meet and Match – a dedicated networking space where industry professionals, businesses, speakers and educators can connect with students looking for careers in the gaming sector. Leading Dubai universities offering gaming programmes will be present, giving students a unique opportunity to speak with them directly, ask questions, and explore academic pathways into the gaming industry, gaining clear guidance as they plan their next steps.
Participants will also gain hands-on career insights — from a CV clinic and internship opportunities to understanding the technical, creative, and soft skills required to succeed in the gaming industry.
Students can also attend a series of workshops during the summit. Topics will focus on a wide range including the use of AI in game development, the growth of the esports industry with insights on how people can pursue a career, and a live crash course on building playable experiences.
Furthermore, the Summit directly supports Dubai’s ambition to become a global hub for gaming innovation, talent and investment, in line with the Dubai Economic Agenda D33.
Muna Al Falasi, Director of Esports and Games Strategy at Dubai Festivals and Retail Establishment (DFRE), said: “The launch of the first DEF Education & Gaming Summit marks a strategic step forward for Dubai Esports & Games Festival, reinforcing our commitment to developing future talent and accelerating industry growth.
“As the industry rapidly grows both here in Dubai and around the world, there has never been a more important time to equip young people with the right tools, access, and connections. The summit provides a high-impact platform for students to engage directly with industry leaders, explore real career opportunities, and understand how to succeed in this rapidly evolving sector. ”
As part of the summit, a number of panel discussions will take place during the day. Attendees will hear from experts representing leading local, regional and global companies – such as DMCC, Pixel Perfect MENA, Bandai Namco, Tencent’s Level Infinite and TikTok LIVE – offering insights into the future of gaming, emerging trends, and opportunities across the ecosystem.
Key panel topics include the ‘Breaking Into the Gaming Industry in Dubai: From Game Design to Publishing’ which will explore Dubai’s growing gaming ecosystem and how to build a career in the region. Attendees can also gain an understanding of how universities are introducing esports programmes and creating pathways as part of the ‘Universities & Esports - Understanding the industry and launching campus programmes’ panel discussion.
The DEF Education & Gaming Summit on 4 June forms part of the wider Dubai Esports & Games Festival (22 May – 7 June 2026), a citywide programme of events, competitions, and experiences. GameExpo will also take place from 5 to 7 June, with early-bird tickets still on sale from AED 10, offering accessible entry into one of the region’s largest gaming events.
Students can now register for the Education & Gaming Summit at www.defeducationsummit.com to secure their place.
For more full festival details, please visit www.dubaiesportsfestival.com while GameExpo tickets are available at https://game-expo.
Follow @DubaiFestivals on Instagram and TikTok for updates
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