UNWTO and AVIAREPS Announce Partnership to Support Sustainable Growth of the International Tourism Industry in Europe AVIAREPS to provide UNWTO member states with destination marketing and research grants on a Pro Bono basis to boost tourism in selected countries

 

07 April 2023 Dubai, United Arab Emirates - 07 April, 2023: AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, and hospitality, and the World Tourism Organization UNWTO today announced a partnership to join forces and support the development and growth of the international tourism sector in selected European UNWTO member countries. This will be achieved through the award of a full-service destination marketing grant and four research grants.   AVIAREPS, an Affiliate Member of the UNWTO, will provide a diverse 360° portfolio of destination marketing and research services free of charge to a total of five countries chosen by UNWTO. The UNWTO + AVIAREPS Destination Marketing Grant will include a suite of digital marketing services such as campaign websites, landing pages, webinars, online press conferences, e-learning programmes and virtual events provided via the AVIAREPS Ecosystem. The Digital Ecosystem is AVIAREPS’ brand-new all-in-one marketing hub for the travel industry, which empowers everyone to market their destination and product to a global community online via a platform that combines several digital marketing services into one unified hub. The service portfolio furthermore includes Influencer Marketing services via AVIAREPS’ matchmaking platform Swayfluence, which takes the guesswork out of influencer marketing by making quality connections between brands and influencers for authentic and impactful campaigns. While the pandemic put the travel industry worldwide on hold, AVIAREPS was quick to invest in digital innovations to diversify its service portfolio. Through ongoing consultations with industry leaders, state-of-the-art digital services, that are economical and answer the specific challenges faced by destination marketing organisations, are now available through these efforts. It is hoped that this suite of digital services will be able to benefit all countries and regions to rebound quickly and sustainably following the effects of the pandemic.   In addition to the Ecosystem and Swayfluence services, the UNWTO + AVIAREPS Destination Marketing Grant will also offer classic PR services and allow the recipient to participate in the various AVIAREPS Roadshows held throughout numerous international markets throughout the year. The AVIAREPS Roadshows bring qualified travel industry buyers in each market in direct contact with destination stakeholders for one-to-one in person business development meetings.   Recipients of the UNWTO + AVIAREPS Research Grants will be provided pro bono in-depth international travel trade and consumer research spanning multiple key markets. The research will be coupled with deep-dive analysis into the destination’s current positioning and perceptions in each market, along with opportunities and areas of focus to expand travel demand from each.  UNWTO will chose the beneficiaries of the grants. Zurab Pololikashvili, UNWTO Secretary-General: “Tourism is one of the most dynamic sectors in the world, and UNWTO is committed to driving innovation forward and supporting education and training at every level. With our Affiliate Member AVIAREPS, we are proud to support tourism professionals across Europe build skills and knowledge to promote their destinations and accelerate recovery”. Thomas Drechsler, COO Tourism at AVIAREPS: “We are delighted to partner with UNWTO to support selected countries free of charge to quickly get back on their feet after the pandemic and to boost the sustainable expansion of their tourism industry. We consider it our responsibility as good corporate citizens within the industry to support deserving countries in the best possible way and feel honoured that the UNWTO chose AVIAREPS as a partner. Our digital marketing experts worldwide have developed our Ecosystem based on the latest technology, which has allowed us to evolve with international best practice and remain ahead of the curve. We are excited to provide our latest digital solutions, international networks, and expertise, to the countries selected by UNWTO, and hope to expand this collaboration with UNWTO to all regions around the world.” -End-   منظمة السياحة العالمية وشركة آفياريبس تعلنان عن شراكة لدعم النموّ المستدام لصناعة السياحة الدولية  تزود آفياريبس بموجب هذه الشراكة الدول الأعضاء في منظمة السياحة العالمية بخدمات وخبرات تسويق الوجهات السياحية ومِنَح مجّانية لخدمة الصالح العام وتعزيز السياحة في بلدان مختارة 07 April 2023 دبي، الإمارات العربية المتحدة، 07، أبريل 2023: أعلنت منظمة السياحة العالمية اليوم عن شراكة مع شركة آفياريبس؛ الممثل الدولي الرائد في العالم في التسويق، والتواصل والطيران والضيافة، وذلك لتوحيد الجهود، ودعم تطوير وتنمية قطاع السياحة الدولية في بلد مختار من الدول الأوربية الأعضاء في منظمة السياحة العالمية، وسيتم تحقيق ذلك من خلال تقديم منحة خدمات كاملة في التسويق للوجهة، وأربع منح بحثية. ستوفر آفياريبس، وهي عضو منتسب إلى منظمة السياحة العالمية، مجموعة متنوعة، وذات مدى واسع من خدمات التسويق للوجهة، إضافة إلى خدمات بحثية مجانية لما مجموعه خمسة بلدان تختارها منظمة السياحة العالمية. وستتضمن منحة آفياريبس ومنظمة السياحة العالمية للتسويق للوجهة مجموعةً من خدمات التسويق الرقمي، مثل الحملات في مواقع الإنترنت، والصفحات المستهدفة، والندوات والمؤتمرات الصحفية عبر الإنترنت، والتعليم الإلكتروني، والبرامج والأحداث الافتراضية المقدمة بواسطة منظومة آفياريبس البيئية التفاعلية "" AVIAREPS Ecosystem. وتعتبر منظومة آفياريبس (إيكو سيستم) منظومة رقمية شاملة ومحور التسويق في صناعة السفر، إذ تمكّن الجميع من تسويق وجهاتهم ومنتجاتهم إلى المجتمع العالمي من خلال الإنترنت، عبر منصة تجمع بين مختلف خدمات التسويق الرقمي في مركز واحد وموحّد، كما تشمل محفظة الخدمات، علاوة على ذلك، خدمات التسويق المؤثرة عبر منصة  الربط؛ سواي -فلوينس Swayfluence""، التي تستبعد عملية التخمين من التسويق عبر مواقع التواصل الاجتماعي من خلال القيام بالربط النوعيّ بين العلامات التجارية والمؤثرين للوصول إلى حملات تسويقية أكثر واقعية وتأثيراً. وفي حين أدت جائحة كورونا إلى تعليق صناعة السفر في جميع أنحاء العالم، سارعت آفياريبس إلى الاستثمار في الابتكارات الرقمية، لتنويع محفظة خدماتها. ومن خلال المشاورات المستمرة مع قادة صناعة السفر، أظهرت آفياريبس احترافية عالية في الخدمات الاقتصادية الرقمية التي تستجيب للتحديات النوعية التي تواجهها منظمات التسويق للوجهة، وبعد دراسات وجهود حثيثة أصبحت هذه الخدمات في متناول اليد. ومن المأمول أن يكون لهذه الحزمة من الخدمات الرقمية القدرة على نقل جميع البلدان والمناطق إلى مرحلة التعافي السريع، وتجاوز الآثار الناجمة عن الجائحة بشكل مستدام. وبالإضافة إلى منظومة آفياريبس البيئية التفاعلية، ستقدم منحة آفياريبس ومنظمة السياحة العالمية للتسويق للوجهة خدمات العلاقات العامة التقليدية، التي تسمح للمستفيد بالمشاركة في مختلف العروض الترويجية التي تقيمها آفياريبس على مدار العام في العديد من الأسواق الدولية. وتستقطب عروض آفياريبس الترويجية مشتري صناعة السفر المؤهلين في كل سو من خلال التواصل المباشر بين أصحاب المصلحة المعنيين لعقد اجتماعات ثنائية بهدف تطوير الأعمال. كما سيتم تزويد المستفيدين من المنح البحثية الشاملة والمجانية التي تقدمها آفياريبس ومنظمة السياحة العالمية بتفاصيل ومعلومات موثوقة عن تجارة السفر الدولية، والأبحاث التي تغطي العديد من الأسواق الرئيسة، وسوف يكون البحث مقترناً بتحليل عميق للوضع الآني للوجهة، والتصورات في كل سوق، جنبًا إلى جنب مع الفرص ومناطق الجذب، لتوسيع الطلب على السفر من كل منها، وستختار منظمة السياحة العالمية هؤلاء المستفيدين من المنح. وصرّح زوراب بولوليكاشفيلي، الأمين العام لمنظمة السياحة العالمية: " السياحة هي واحدة من أكثر القطاعات ديناميكية في العالم، ومنظمة السياحة العالمية ملتزمة بدفع الابتكار إلى الأمام، ودعم التعليم والتدريب على جميع المستويات. وإننا، مع آفياريبس؛ العضو المنتسب إلينا، فخورون بدعم الاحترافيين في قطاع السياحة في جميع أنحاء أوروبا، أولئك الذين ينمّون المهارات والمعرفة للترويج لوجهاتهم والتعجيل في انتعاشها من جديد." أما توماس دريشلر، مدير العمليات السياحية في آفياريبس فقال " يسعدنا أن نتشارك مع منظمة السياحة العالمية في دعم البلدان المختارة مجاناً، للوقوف على أقدامها بسرعة بعد الجائحة، وتعزيز التوسع المستدام في صناعة السياحة الخاصة بهم. ونرى أن من مسؤوليتنا، كمواطنين في شركة كبرى لصناعة السياحة، دعم البلدان المستحقة بأفضل طريقة ممكنة، وأشعر بالفخر لأن منظمة السياحة العالمية اختارت آفياريبس شريكاً لها. لقد قام خبراء التسويق الرقمي لدينا بتطوير منظومتنا البيئية التفاعلية المنتشرة في جميع أنحاء العالم بناءً على أحدث التقنيات، مما سمح لنا بالتطوير استناداً إلى أفضل الممارسات الدولية وبأن نظل في الصدارة. نحن متحمسون لتقديم أحدث حلولنا الرقمية وشبكاتنا الدولية وخبراتنا للبلدان المختارة من قبل منظمة السياحة العالمية، ونأمل في توسيع هذا التعاون مع منظمة السياحة العالمية ليشمل جميع المناطق في مختلف أنحاء العالم ".

AUC HOLDS OPEN DAY FOR PROSPECTIVE STUDENTS

 

 

March 8, 2023, Cairo – The American University in Cairo (AUC) held its Open Day yesterday to allow prospective students to explore the University’s schools and the Academy of Liberal Arts and learn more about its 39 undergraduate majors and 58 minors. More than 1200 prospective students and parents from Egypt’s different governorates visited the AUC New Cairo campus, met with faculty members from every department at the different schools’ booths and learned about the University’s campus and facilities. Prospective students also explored scholarship opportunities, the admissions process and student life activities and took a tour of AUC labs, art studios and athletic facilities.

Jillian Campana, associate dean for undergraduate studies at the School of Humanities and Social Sciences and theater professor at the Department of the Arts, welcomed the prospective students and their families in Bassily Auditorium. Campana highlighted the various opportunities AUC offers students, including the variety of majors, cocurricular activities and study-abroad programs. She stressed how a liberal arts education encourages students to think critically and find creative solutions to the challenges facing the region and the world, “This is what really sets apart AUC and its graduates because a liberal arts education seeks to produce leaders.” She told the students that “In today’s world, you need to know how to be able to do more than one thing as you would probably have more than one career in your life and you may have a career that doesn’t even exist yet.” Campana added that liberal arts education allows students to discover who they are as they can take various classes and subjects, allowing them to examine ideas from multiple perspectives.

 

To learn more about liberal arts education, prospective students attended a performance by AUC students explaining liberal arts education.

 

Throughout the Open Day, visitors attended the Majors Fair to learn about AUC’s different schools, including The School of Humanities and Social Sciences, the School of Sciences and Engineering programs, the School of Business and the School of Global Affairs and Public Policy.

 

Students also attended talks by two inspiring alumni Sara Sabry ’16, founder and CEO of Deep Space Initiative and Amina Khedr ’22, future talent program brand trainee at Adidas. Sabry and Khedr talked about their AUC experience and the skills they acquired during their journey at AUC.

 

Khedr pointed out how her involvement in community service during her university years has helped shape her character and helped her look at the world from a different perspective. She joined the community development club Mashroo3 Kheir as a freshman and became its president in her senior year, “This experience has pushed me the most and added to my personal development. It added to my skills and made me more confident, agile and open to more opportunities.”

 

With her unique experience as the first Egyptian to go to space, Sabry encouraged prospective students to follow their dreams: “You can do anything you want, the sky is not the limit.” Sabry also stressed the value of liberal arts education, explaining that as a student she was interested in different ideas and topics and that her education at AUC allowed her to follow her passion. She shared with the students that she first started as an arts major and was interested in learning how to design cars. Her quest for more information led her to change her major to mechanical engineering and to study biology and chemistry as her minors. Sabry highlighted that the skills and experiences she valued the most during her college years were critical thinking, problem-solving in mechanical engineering and teamwork, which all gave her the courage to take risks. She added that she has acquired all her professional skills from her time at the University, “They all started here at AUC.”

 

ECS all set for schools event

 

Sharjah, 20 February 2023

Expo Centre Sharjah (ECS) has announced it is all set for the UAE Schools and Nursery Show, which will take place in the period February 24 to 26, with wide participation of major educational institutions, schools and kindergartens. The event will see participants introducing broad arrays of the latest educational and training programmes and scholarships.

Supported by Sharjah Chamber of Commerce and Industry (SCCI) and organised in cooperation with the Sharjah Private Education Authority, the UAE Schools and Nursery Show comes under the umbrella of the International Education Show to provide parents and students with a can't-miss chance to learn about the best private schools and education centres in the country and get introduced to model learning options, curricula, and the most prominent education practices. Moreover, they will have the opportunity to meet with representatives of educational centres, language institutes and education services providers, and learn from them about the educational and training facilities and curricula they offer so that the parents can select the most appropriate for their children.

HE Saif Mohammed Al Midfa, CEO of the Expo Centre Sharjah, indicated that the UAE Schools and Nursery Show reflects the ECS's keenness to support the UAE government's endeavours to optimise education, ensure the best educational options for students, and provide them with international quality educational institutions and curricula, all with the aim of enhancing the education sector, which is a strategic national priority that clearly shows the UAE government's relentless efforts to ensure a sustainable knowledge-based future. Al-Midfa pointed out that the announcement of many educational institutions, schools and nurseries to take part in the event shows how prosperous the education sector is in the Emirate of Sharjah that is growing persistently, as the number of educational establishments in the emirate reached 430 by the end of 2021, and the number of schools reached 230 public and private ones, in addition to six higher education institutions. He said that the large number of exhibitors grants the parents an unprecedented chance to have a look on a diversified and wide selection of prominent schools in the country and learn about the distinguished learning options, latest curricula, and the most prominent comprehensive education practices, enabling those parents to opt for the best.

The show will be open to visitors on Friday from 5 pm to 9 pm, and on Saturday and Sunday from 3 pm to 9 pm.

 منح دراسية وخيارات واسعة من أحدث البرامج التعليمية والتدريبية

إكسبو الشارقة ينهي استعداداته لاستضافة فعاليات معرض الإمارات للمدارس والحضانات

يشهد مشاركة من كبرى المؤسسات التعليمية والمدارس ورياض الأطفال

 

الشارقة، 20 فبراير، 2023:

أعلن مركز إكسبو الشارقة، عن انتهاء كافة استعداداته لاستضافة فعاليات معرض "الإمارات للمدارس والحضانات"، وذلك خلال الفترة من 24 إلى 26 فبراير الجاري، بمشاركة واسعة من كبرى المؤسسات التعليمية والمدارس ورياض الأطفال، يقدم خلاله المشاركون خيارات واسعة من أحدث البرامج التعليمية والتدريبية والعديد من المنح الدراسية.

وسيتيح الحدث الذي ينظمه المركز تحت مظلة معرض التعليم الدولي، وبدعم من غرفة تجارة وصناعة الشارقة، وبالتعاون مع هيئة الشارقة للتعليم الخاص، الفرصة لأولياء الأمور والطلبة للتعرف على أفضل المدارس ومراكز التعليم الخاص بالدولة والاطلاع على خيارات التعلّم النموذجية، والمناهج الدراسية، وأبرز ممارسات التعليم الشاملة، إلى جانب الاجتماع مع ممثلي مؤسسات التعليم ومعاهد اللغة وخدمات التعليم ومعرفة ما تقدمه من تسهيلات ومناهج تعليمية وتدريبية متطورة لاختيار الأنسب لأبنائهم.

أفضل الخيارات التعليمية

وأكد سعادة سيف محمد المدفع، الرئيس التنفيذي لمركز إكسبو الشارقة أن تنظيم معرض "الإمارات للمدارس والحضانات" يأتي في إطار حرص مركز اكسبو الشارقة على دعم الجهود التي تبذلها الدولة لتعزيز مستوى التعليم، وضمان تقديم أفضل الخيارات التعليمية للطلبة وتوفير مؤسسات ومناهج تعليمية ذات جودة عالمية، بما يساهم في تعزيز قطاع التعليم الذي يشكل أولوية استراتيجية للدولة في سعيها الحثيث نحو ريادة مستقبل مستدام قائم على المعرفة، مشيراً إلى أن مركز إكسبو الشارقة يمتلك خبرة كبيرة وسمعة رائدة في تنظيم الأحداث المتخصصة بقطاع التعليم ومن أبرزها معرض "التعليم الدولي" الذي ينظمه المركز سنوياً، الأمر الذي يعزز من فرص نجاح الحدث وتمكينه من تحقيق مستهدفاته.

وأشار سعادة المدفع، إلى أن إعلان العديد من المؤسسات التعليمية والمدارس والحضانات المشاركة في المعرض يعكس ازدهار قطاع التعليم في إمارة الشارقة الذي يشهد نمواً متواصلاً، حيث بلغ عدد المنشآت التعليمية في الشارقة 430 منشأة بنهاية 2021، وبلغ عدد المدارس 230 مدرسة حكومية وخاصّة، و6 مؤسسات في التعليم العالي، مشيراً إلى أن المشاركة الكبيرة من قبل الجهات العارضة يفتح المجال لأولياء الأمور للاطلاع على مجموعة متنوعة من أهم المدارس بالدولة والتعرف على خيارات التعلّم المتميزة والمناسبة لأبنائهم.

ويقدم المعرض الذي سيفتح أبوابه للزوار يوم الجمعة من الساعة 5 مساء وحتى التاسعة مساءً ويومي السبت والأحد من الساعة الثالثة عصراً وحتى التاسعة مساءً، عرضاً لأحدث البرامج التعليمية والتدريبية، ومن أبرزها برامج ما بعد المدرسة، وخدمات مراكز الأطفال من ذوي الإعاقة، ومبادرات تنمية الطفل، والأنشطة اللاصفية.

AUC TO CELEBRATE THE LAUNCH OF “AUC ROAD TO COLLEGE”

FIRST FREE ENGLISH LANGUAGE PROGRAM FOR EGYPTIAN STUDENTS

 

WHAT

The American University in Cairo (AUC) will celebrate the launch of “AUC Road to College” program (ARC), which provides free open English language learning opportunities to middle and high school Egyptian students from diverse school backgrounds. The fully online 12-step English language program provides an opportunity for 13- to 18-year-old students to improve their English language skills. AUC is the first educational institution in Egypt to prepare school students for applying to English-language universities, including AUC and other institutions in Egypt and abroad.

 

The launch event will be attended by Ayman Ashour, minister of higher education and scientific research; Reda Hegazi, minister of education and technical education; members of AUC's Board of Trustees; Ahmad Dallal, AUC president; Ehab Abdel Rahman, AUC provost; James Ketterer, dean of the School of Continuing Education, AUC; Hoda Mostafa, director of the Center for Learning and Teaching, AUC and Ghada El Shimy, dean of undergraduate studies and director of core curriculum, AUC.

 

Simultaneous translation will be provided.

 

 

WHEN

 

Tuesday, February 21, 2023, from 12 pm to 1 pm

 

WHERE

 

Moataz Al Alfi Hall, AUC New Cairo

 

 

early 5000 applicants join HBMSU’s ‘ChatGPT in Smart Learning’ program within two weeks of program’s launch

 

Dubai, 12 February, 2023- Hamdan Bin Mohammed Smart University (HBMSU) announced the registration of 5000 applicants in its free training program to highlight the applications of the AI-powered Chat Generative Pre-Trained Transformer (ChatGPT) tool within two weeks of the program's launch on Cloud Campus. HBMSU’s ‘ChatGPT in Smart Learning’ training program features a comprehensive presentation on the platform, its operating principles, and its potential applications in educational settings, along with an overview of how ChatGPT uses AI to produce a linguistic pattern similar to texts drafted by humans. The move also coincides with government efforts to explore and evaluate the impact of ChatGPT and similar technologies on key sectors, primarily education, health, media, and government services.

H.E. Dr. Mansoor Al Awar, Chancellor of HBMSU, said: “HBMSU has valued AI as a critical component of its educational system. We will continue to strive towards implementing the vision of our wise leadership on having a clear vision for the future, equipped to tackle obstacles, and utilising them to progress in science and knowledge. HBMSU is also committed to contributing to the UAE strategy for Artificial Intelligence 2031, which aims to consolidate the UAE’s position as a global destination for AI and an open testing platform for technology, in addition to ensuring AI readiness in the education sector.”

His Excellency added: “HBMSU places a strong emphasis on providing learners with advanced learning materials to help them keep pace with the digital age, especially the use of AI applications and tools. The training Program, ‘ChatGPT in Smart Learning,’ is the latest addition to the university's lifelong learning approach. This direction also aligns with the rising interest in AI solutions, as a result of which, the university aims to empower learners and faculty staff of all ages and equip them with the right abilities that will ensure success in both their academic and professional endeavours.”

The latest training program is designed for individuals who are new to chatbots. As a result, the university provides detailed AI-based training materials, in order to present the various educational applications of the technology, as well as the methods that learners and faculty members can utilise to improve learning experiences.

-ends-

MBRF delegation concludes its visit to Egypt

31 January 2023 – The delegation from the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) led by HE Jamal bin Huwaireb, CEO of the MBRF, concluded its visit to Egypt, which was part of its efforts to advance knowledge-based developments in the Arab world. During the visit, the MBRF explored innovative prospects for partnerships with various leading foundations and institutions that help promote knowledge across the Arab region. Additionally, the MBRF showcased its innovative projects and initiatives and provided expertise in matters of developing and disseminating knowledge.

The MBRF delegation visited the headquarters of the Ministry of Higher Education and Scientific Research in Egypt, where high-level meetings were held with various prominent figures, such as HE Dr. Mohamed Ayman Ashour, Minister of Higher Education and Scientific Research; and HE Dr. Reda Hegazy, Minister of Education and Technical Education. These meetings entailed numerous fruitful discussions on fostering cooperation in order to advance and promote knowledge development. In addition, the MBRF also gave a brief regarding the results and performance of Egypt in the Global Knowledge Index and discussed several means to further improve these results, with the aim of uplifting the society and its members, as well as attaining sustainable development goals. Several distinctive projects and programs launched by the Foundation were also highlighted during these meetings; all of which are consistent with its commitment to enhancing the knowledge movement in the Arab region and the world.

To discuss the ‘Youth Knowledge Forum’ (YKF) and its significance in promoting knowledge as a creative force that drives the younger generation to embark on numerous significant endeavors and accomplish more important feats, the MBRF delegation also met with HE Dr. Ashraf Sobhy, Minister of Youth and Sports, at the headquarters of the Ministry of Youth and Sports. During this meeting, the delegation emphasized the outcomes of the YKF and spoke about its plans to organize this innovative platform in Egypt. Both parties further explored collaborative prospects in all possible fields, in line with their shared interests and goals aimed at empowering the youth.

His Excellency Jamal bin Huwaireb said, «Knowledge lays the foundation for developing numerous strategies and policies that elevate the economy. The younger generation is undoubtedly the most significant wealth and greatest resource of our nation, who plays a crucial role in developing the knowledge framework. At the MBRF, we are committed to strengthening the ties between the UAE and the Arab Republic of Egypt, with the sole aim of advancing collaborative efforts in a variety of knowledge-related fields. To this end, we have cultivated close relations with Egyptian ministries, councils, and government agencies that deal with knowledge, education, scientific research, youth empowerment, media development, and societal advancement. We have held several meetings during our visit to Egypt; all of which will enhance cooperation in knowledge-related fields as a key priority for both countries. We further look forward to undertaking other significant endeavors in the path of knowledge development, as well as launching collaborative initiatives and projects that contribute to promoting knowledge and supporting mutual aspirations.»

On the sidelines of this visit, the Foundation also inked a Memorandum of Understanding (MoU) with the Supreme Council for Media Regulation in Egypt, to explore innovative avenues and enhance cooperation in the media sector. The MoU; which was signed by HE Jamal bin Huwaireb and journalist Karam Gabr, Chairman of the Council; focused on strengthening bilateral relations, effectively managing all the knowledge resources, sharing knowledge and expertise, implementing innovative initiatives, and organizing research and knowledge forums, as well as award platforms to achieve their common objectives. Through these, they aim to promote knowledge development pathways on both economic and social levels.

The MBRF delegation further met with Dr. Randa Rizk, Secretary General of the Arab Council for Social Responsibility in Egypt, to discuss innovative means to foster bilateral cooperation between the two parties. The delegation also met with Dr. Hisham Azmy, Secretary General of the Supreme Council of Culture, during which HE Jamal bin Huwaireb highlighted the Foundation’s distinct initiatives and projects. HE also highlighted the Digital Knowledge Hub, where the Council decided to increase its usage of this platform and its benefits, as well as making the best use of the resources it offers.

Dr. Hassan El-Bilawi, Secretary General of the Arab Council for Childhood and Development, welcomed the MBRF delegation, and highlighted the significance of the Foundation in promoting knowledge on regional and global levels. He further discussed the means to enhance cooperation between both parties in an effort to advance knowledge as part of their duly signed MoU on 28 December 2022.

Furthermore, the Ministry of Higher Education and the team from the United Nations Development Program also met, in order to further knowledge growth in society and create a brighter future based on knowledge and innovation. The two parties highlighted the significance of higher education institutions in enabling and encouraging youth to engage in diverse knowledge-related events. They also spoke about working together to create projects and programs that would help young people realize their potential and contribute more effectively to knowledge.

TOUGHLOVE Advisors and The American University in Dubai (AUD) have joined forces to bridge the gap between academia and the real world

 

 

 

This exciting collaboration will provide students and faculty with extensive advisory services across a range of subjects, including marketing communications, business innovation, business operations, strategy, and management getting them more life ready.

 

 

 

Dubai, United Arab Emirates, 31 January 2023: The American University in Dubai (AUD) and TOUGHLOVE Advisors have announced a new collaboration that aims to bridge the gap between industry experience and academia. Through extensive advisory services across multiple subjects – ranging from marketing communications and business innovation to business operations, strategy and management – students and the faculty, will receive vital real-life perspectives alongside curriculum material. 

 

Together with the lectures taught by the AUD faculty, TOUGHLOVE’s senior advisory board – comprising nine C-suite executives with more than 250 years of combined hands-on experience – will offer their expertise via guest speaker opportunities, roundtable discussions, hands-on mentoring and training programs, and internship and networking opportunities for current students, while also providing institutional support to the wider AUD faculty.

 

AUD has been responsible for developing many of today’s business leaders and entrepreneurs in the UAE. With the University’s impressive graduate employability rate, a collaboration of this nature makes them the perfect match for adding the ‘real life ready’ component to help further prepare students for tomorrow’s workforce.

 

The new collaboration is part of TOUGHLOVE’s larger commitment of giving back to the community at large, by fostering talent in the UAE and preparing today’s youth for the next steps through specific subject matter content discussions, talks, and on-project training, ensuring students get the right exposure.

 

Eddie Maalouf, Partner, TOUGHLOVE Advisors and AUD Alumni said: "We at TOUGHLOVE Advisors are honored and excited about the opportunity to bring our decades of experience and learning to the students and curriculum at AUD in the hope of getting them life ready. We are equally excited about the prospect of learning from the AUD students and their programs, gaining access to fresh and innovative business thinking and talent, while positively contributing to the students and administration at AUD."

 

Dr. David Schmidt, President, American University in Dubai said: “We are so pleased to initiate this collaboration as it is indicative of another one of the advantages that AUD provides students in preparing them for tomorrow and beyond.” 

 

For more information about TOUGHLOVE Advisors, please visit 

toughloveadvisors.com

 

 

"تاف لوف أدفايزرز"TOUGHLOVE Advisors (TLA)  تتعاون مع الجامعة الأمريكية في دبي لتجسير الفجوة بين الأوساط الأكاديمية والحياة العملية

 

سيوفر هذا التعاون للطلاب وأعضاء هيئة التدريس مجموعة واسعة النطاق من الخدمات الاستشارية عبر عدة موضوعات تشمل الاتصالات التسويقية، والابتكار التجاري، والأعمال التجارية، والاستراتيجية، والإدارة مما يجعلهم أكثر استعدادًا لمواجهة تحديات الحياة العملية.

 

 

لتحميل الصور عالية الدقة هنا

 

دبي، الإمارات العربية المتحدة،31  يناير 2023: أعلنت الجامعة الأمريكية في دبي و"تاف لوف أدفايزرز" TOUGHLOVE Advisors (TLA)عن تعاون جديد يهدف إلى تجسير الفجوة بين الخبرة العملية والأوساط الأكاديمية، وذلك من خلال مجموعة واسعة النطاق من الخدمات الاستشارية عبر موضوعات متعددة بدءًا من الاتصالات التسويقية، والابتكار التجاري إلى الأعمال التجارية، والاستراتيجية، والإدارة؛ حيث سيتلقى الطلاب وأعضاء هيئة التدريس عدة وجهات نظر حيوية تعكس الحياة الواقعية جنبًا إلى جنب مع مواد المناهج الدراسية.

 

جنبًا إلى جنب مع المحاضرات التي يلقيها أعضاء هيئة التدريس بالجامعة الأمريكية في دبي، وبخبرات عملية تربو على 250 عامًا، سيقدم المجلس الاستشاري لـدى "تاف لوف أدفايزرز" TOUGHLOVE Advisors (TLA) الذي يتألف من تسعة من كبار المدراء التنفيذيين، خبراتهم العملية من خلال فرصة المشاركة كضيوف متحدثين، ونقاشات المائدة المستديرة، والتوجيه العملي، وبرامج التدريب، مع فرص التواصل والتدريب الداخلي للطلاب الحاليين، بالإضافة إلى توفير الدعم المؤسسي لمزيد من أعضاء هيئة التدريس بالجامعة الأمريكية في دبي.

 

لطالما كانت الجامعة الأمريكية في دبي مسؤولة عن تأهيل العديد من قادة الأعمال ورواد الأعمال الحاليين في الإمارات العربية المتحدة. تتميز الجامعة بمعدل مرتفع لتوظيف الخريجين، وهذا ما يجعلها شريك مثالي لتعاون مثمر يضيف تجارب حقيقية من أرض الواقع لتمكين الطلاب على نحو أفضل وإعدادهم مستقبلًا ﻟﺴﻮق اﻟﻌﻤﻞ.

 

يمثل هذا التعاون الجديد جزءًا من التزام "تاف لوف أدفايزرز" TOUGHLOVE Advisors (TLA) برد الجميل للمجتمع ككل، من خلال رعاية المواهب في دولة الإمارات، وإعداد شباب اليوم للخطوات التالية في الحياة العملية عبر مناقشة محتوى موضوعات محددة، ومحادثات، وتدريبات أثناء المشروع لضمان تعرض الطلاب لتجارب حقيقية من واقع الحياة العملية. 

 

صرح "إدي معلوف"، مؤسس وشريك لدى شركة "تاف لوف أدفايزرز" TOUGHLOVE Advisors (TLA) ومن خريجي الجامعة الأمريكية في دبي قائلًا: "نحن في شركة "تاف لوف أدفايزرز" TOUGHLOVE Advisors (TLA) نتشرف بهذه الفرصة التي تتيح لنا تزويد الطلاب والمناهج الدراسية في الجامعة الأمريكية في دبي بعقود من الخبرة والتعلم ليصبحوا أكثر استعدادًا لخوض غمار الحياة العملية. نحن متحمسون أيضًا لتعلم معلومات جديدة من الطلاب وبرامجهم داخل الجامعة الأمريكية في دبي، والوصول إلى المواهب اليافعة أصحاب العقلية المبتكرة في مجال الأعمال، مع المساهمة بشكل إيجابي في تقديم الدعم اللازم للطلاب والإدارة في الجامعة الأمريكية في دبي".

 

أعرب الدكتور "ديفيد شميدت"، رئيس الجامعة الأمريكية في دبي عن سعادته بهذا التعاون قائلًا: "نحن متحمسون للغاية لبدء هذا التعاون؛ إذ يدل على إحدى المزايا الأخرى التي توفرها الجامعة الأمريكية في دبي للطلاب في إعدادهم للغد وما بعده".

 

لمزيد من المعلومات حول "تاف لوف أدفايزرز" TOUGHLOVE Advisors (TLA) يرجى زيارة toughloveadvisors.com

MBRF to organises new sessions of Travel Writing Workshop

Dubai, UAE, January 29, 2023- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) will organise the third and fourth sessions of its Travel Writings Workshop in March and April 2023, respectively. These sessions, which come as part of the Dubai International Program for Writing, will be held under the supervision of Dr. Wafaa Al Mezghani, with several writing experts and trainers to instruct the participants.

The third session of the workshop will begin in March, lasting for over three days, while the fourth will commence in April. The first session of this innovative workshop, which began on December 20, 2022, is ongoing and will continue till March 13, 2023. The second session, on the other hand, commenced on January 23, 2023.

His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted that the Foundation is committed to launching innovative initiatives and projects which are aimed at promoting knowledge among the youth, building their capabilities, as well as improving their writing skills. He pointed out that the MBRF aims to raise a generation that is skilled in travel writing and storytelling, as well as able to produce unique pieces of literary work by holding the third and fourth sessions of the workshop. He also added that he is confident that the new sessions will yield several exceptional creative writings that would enhance the Arabic library.

The activities of the third session will cover instructing participants on several methodologies employed in travel writing, numerous aspects of this genre of writing according to the writer’s experiences, ways to encourage the participants, different views of subjects, and implementing new ideas to solve problems from a different perspective depending on the participants' various interests. The workshop will also discuss various marketing methods to sell books, articles, and blogs, in addition to exploring innovative means to reach the target audience.

Meanwhile, the fourth session will discuss the concepts and ideas that participants have regarding the stories that had been suggested in the previous session, as well as the practicality of incorporating them within a single writing project or into separate articles. The session will also focus on addressing the story's protagonists, examining the content of articles and stories, and discovering their styles and methods in writing those. Under the guidance of a trainer, participants will be divided into teams to discuss their respective works and explore strategies for drafting travel writings in a way that appeals to readers and publishers.

The workshops aim to provide participants with the opportunity to learn writing techniques that will draw readers and encourage them to read the entire story. Furthermore, it will also introduce them to a variety of elements in travel writing, including the spatial context, the characters, feelings, etc., and instruct them on how to incorporate these into their writing. The workshops will also emphasise innovative means to communicate effectively while writing, describe travel experiences, as well as present and advertise their stories. It will offer platforms for the exchange of knowledge in creating solutions to overcome the challenges of producing creative content.

The MBRF launched the Travel Writing Workshops towards the end of the previous year. Several elements of travel literature, stories, and writing styles, as well as the characteristics of travel writings, the methodologies of arranging them, and the way to address their events, include characters and handle dialogue, were highlighted in the first and second sessions. They also addressed various narrating techniques in travel writings and held brainstorming sessions for the participants.