Showing posts with label IT-Telecoms. Show all posts
Showing posts with label IT-Telecoms. Show all posts

17 May, 2023

NetApp Delivers Simplicity and Savings to Block Storage with New All-Flash SAN Array and Introduces a Ransomware Recovery Guarantee


NetApp’s new offerings deliver to customers greater simplicity, security, sustainability and savings



Dubai, UAE. — May 17, 2023 — NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, today announced several innovative products and programs including a new modern block storage offering and a guarantee highlighting NetApp’s best-in-class ability to recover from ransomware attacks.


This announcement addresses critical customer challenges including increasing IT complexity, restricted IT budgets, increased urgency around sustainability, and the continued exponential growth of cyberthreats. NetApp’s new ASA (All-Flash SAN Array) A-Series family simplifies the deployment of modern SAN infrastructure, while providing guaranteed availability and guaranteed efficiency with accompanying cost savings and leading sustainability. NetApp is also announcing a Ransomware Recovery Guarantee at a time when ransomware costs to global organizations are expected to rise from $20 billion in 2021 to $265 billion by 2031.


“In an increasingly complex world, organizations are looking for simplicity and security as a baseline,” said Sandeep Singh, Senior Vice President and GM Enterprise Storage. “NetApp’s leadership in storage technology helps customers solve data storage challenges with operational simplicity at scale, built-in security to manage and recover from ransomware threats, and Flash storage backed by guaranteed efficiencies to meet or exceed sustainability and savings goals.”

Building upon NetApp's history of excellence and innovation in storage, today's enhancements to NetApp’s portfolio include:

NetApp ASA – Increased Simplicity for Modern Block Storage 
Leveraging more than two decades of data storage expertise and more than 20,000 SAN workload customers, NetApp is extending its leadership in NAS and Unified storage with a dedicated block storage line of products, enabling customers to collapse infrastructure silos and simplify their structured and unstructured data environments on-prem and in the cloud.

The NetApp ASA A-Series is a new line of SAN-specific flash storage systems that delivers superior performance, scalability, data availability, efficiency, and hybrid cloud connectivity for business-critical applications and databases. Additional features include:

  • Six Nines data availability guarantee (99.9999%)*
  • NetApp ASA delivers industry-leading effective capacity with industry-leading usable capacity combined with NetApps 4:1 Storage Efficiency Guarantee*
  • Building on NetApp’s commitment to sustainability, NetApp ASA delivers up to 50% lower power consumption and associated carbon emissions than competitive offerings
  • Modern data storage built on all-NVMe performance flash with NVMe/FC, NVMe/TCP, FC, and iSCSI protocols
  • Continuous data access to all ASA arrays with symmetric active-active architecture typically found only on the most cost-prohibitive high-end arrays
  • Storage Lifecycle Program, which offers customers non-disruptive upgrades to the latest storage controller technology every three, four, or five years at no additional cost
  • Integrated data protection and hybrid cloud connectivity to ensure data is secure and can extend to AWS, Azure and GCP

“NetApp’s latest ASA enhancements provide more flexibility to our existing mission-critical databases and adds data efficiency at a lower price," said Reinoud Reynders, IT Manager Infrastructure & Operations at UZ Leuven. "The new data availability and efficiency guarantees gives us added confidence that NetApp is also the right partner for UZ Leuven as we scale.”

NetApp Ransomware Recovery Guarantee 
The NetApp Ransomware Recovery Guarantee leverages ONTAP’s unique combination of key built-in security and ransomware protection features. ONTAP can automatically block known malicious file types, block rogue admins and malicious users with multi-admin verification, and provide tamper-proof snapshots that can’t be deleted – even by the storage administrator. With ONTAP’s industry-leading autonomous ransomware protection, attacks can be detected, additional snapshots are taken immediately, and recovery can occur in a matter of minutes. Given this unparalleled combination of technologies, NetApp will now warrant snapshot data recovery in the event of a ransomware attack. In the event that data copies can’t be recovered with help from NetApp or partner assistance, NetApp will offer compensation*.

In addition to the new NetApp ASA family and the NetApp Ransomware Recovery Guarantee, this launch is accompanied by:

    • ONTAP One, the most comprehensive all-inclusive and built-in storage software, is now available for all AFF, ASA, and FAS systems. NetApp is also making the capabilities built into ONTAP One available to existing deployed systems under support.
    • ONTAP May 2023 Release, which improves ransomware protection and management of consolidated workloads.
    • StorageGRID 11.7 & StorageGRID SGF6112, a new version of the StorageGRID software with advanced capabilities for disaster recovery, updates for security and compliance, simplified user experience and more, plus a next-generation all-Flash object storage appliance with improved performance and density to support rapidly growing performance-hungry object workloads with large amounts of data, including AI, analytics, and data lakes.
    • NetApp Advance has expanded, growing NetApp’s portfolio of simplified buyer programs and guarantees, which continually evolve customer’s storage environments with confidence.

"This announcement is strategic for NetApp, but also aligns to what ESG is finding within our research, which is that the data center isn’t going away,” said Scott Sinclair, Practice Director at Enterprise Strategy Group. “Data demands are growing every day, players like NetApp recognize this and see the need for innovation everywhere. It’s great to see more storage options from NetApp, the leaders in File, who pioneered the Unified movement."

16 May, 2023

Dubai- Based ValueFirst's Conversational AI offerings now powered by ChatGPT


Value of global chatbot market stands at more than USD 2.7 billion says global company


Dubai, UAE, 16 May 2023: ValueFirst, a global leader in enterprise communication services headquartered in Dubai, has made available Open AI's ChatGPT on its Conversational Artificial Intelligence (AI) products. This connection would dramatically improve chatbot conversations across OTT platforms, including WhatsApp, for Middle Eastern customers.

Conversational AI is a technology that allows chatbots to speak with consumers in a more human-like manner by utilizing natural language processing and machine learning techniques. ValueFirst's Conversational AI services will now be capable of comprehending and reacting to user queries more accurately and efficiently, thanks to the integration of Open AI's ChatGPT.

Arvind Kalla, ValueFirst's Regional Director - Middle East, commented on the integration, saying, "We are excited to incorporate Open AI's ChatGPT into our Conversational AI offerings." This will allow us to create a more intuitive and efficient chatbot experience for our consumers, allowing them to swiftly and easily obtain the information they require."

The announcement comes as conversational AI, the next big thing in customer experience and communications, continues to gain traction in the Middle East and Africa region and around the world.

According to a poll commissioned by ValueFirst, the present value of the chatbot market is more than USD 2.7 billion, with the industry expected to reach USD 9.4 billion by 2024. According to the same analysis, the chatbot market will develop even faster from 2016 to 2023, with 80% of organizations planning to adopt chatbots this year.

According to a PwC Middle East analysis, the region's yearly growth in AI contribution is predicted to be between 20 and 34%, with the UAE leading the way, followed by Saudi Arabia.

An artificially intelligent mode of communication mimics human reactions using digital and telecommunication channels, satisfying both customer and organizational needs.

Customer service, sales, and marketing are some of the use cases for ValueFirst's Conversational AI products. These use cases will become much more effective with the integration of Open AI's ChatGPT, allowing businesses to communicate with their customers on a deeper level.

ValueFirst's Conversational AI products are already being used by a variety of Middle Eastern enterprises, including banks, airlines, and e-commerce firms. With the introduction of Open AI's ChatGPT into the company's services, these enterprises will be able to provide a more personalized and engaging experience to their customers.



خبر صحفي:

دبي في صدارة الأسواق العالمية في توفير تقنيات "شات بوت" الخاصة بالتفاعل بين الإنسان والروبوت من خلال حلول معالجة اللغة الطبيعية وتقنيات التعلم الآلي:

"فاليو فيرست" الدولية تُكامل أنظمتها مع تقنية ChatGPT العالمية

على الرغم من حداثته، السوق العالمي للدردشة القائمة على تقنية ChatGPT يتجاوز عتبة الـ 2.7 مليار دولار أمريكي وسيصل الى 9.4 مليار بحلول 2024

دبي، الإمارات العربية المتحدة، 16 مايو 2023: صرّحت شركة عالمية، متخصصة في مجال تطوير حلول الدردشة الالكترونية لقائمة واسعة من المؤسسات في العالم، أن دبي تأتي في صدارة الأسواق العالمية في توفير تقنيات "شات بوت" الخاصة بالتفاعل بين الإنسان والروبوت من خلال حلول معالجة اللغة الطبيعية وتقنيات التعلم الآلي.

أتى هذا التصريح في سياق إعلان شركة "فاليو فيرست التي يقع مقرها الإقليمي في دبي، عن مكاملة أنظمة محادثتها مع تقنية ChatGPT القائمة على الذكاء الاصطناعي. وقالت الشركة بأن هذه الخطوة سوف تساهم في ترقية محادثات "شات بوت" بشكل كبير عبر منصات OTT بما فيها تطبيق الواتساب للمؤسسات الكبيرة في الشرق الأوسط.

ويعتبر "شات بوت" برنامج محادثةٍ متخصص يعتمد على الذكاء الاصطناعي في التفاعل مع المستخدم البشري عبر مجموعةٍ من المواقع الإلكترونية وتطبيقات الهواتف الذكيةوستتمكن خدمات "فاليو فيرست" للمحادثة القائمة على الذكاء الاصطناعي من فهم استفسارات المستخدمين والرد عليها بشكل أكثر دقة وكفاءة، بفضل دمج تقنيات "شات بوت" بتقنيات ChatGPT المتطورة.

بدوره، قال "أرفيند كالا"، المدير الاقليمي لشركة "فاليو فيرست" في الشرق الأوسط: "إننا سعداء بدمج ChatGPT في حزمة حلولنا المتعلقة في الذكاء الاصطناعي للمحادثات الرقميةويأتي هذا في وقت أصبحت فيه الدردشة القائمة على الذكاء الاصطناعي تمثل خطوة ضرورية تعزز تجربة المتعاملين وتستمر في اكتساب قوة جذب للمؤسسات في منطقة الشرق الأوسط وفي العالم".

وبحسب استطلاع حديث لشركة "فاليو فيرست"، تبلغ القيمة الحالية لسوق "شات بوت" أكثر من 2.7 مليار دولار أمريكي، ومن المتوقع أن تصل قيمة القطاع إلى 9.4 مليار دولار أمريكي بحلول العام 2024. وسيتطور سوق شات بوت بشكل متسارع في وقت تخطط 80% من المؤسسات الى اعتماده بدءاً من هذا العام.

وفقاً لتحليل صادر عن "برايس ووتر هاوس كوبرز" الشرق الأوسط، أنه من المتوقع أن يتراوح النمو السنوي لمساهمة الذكاء الاصطناعي في قطاع المحادثات بين 20% الى 34%، حيث تتقدم دولة الإمارات العربية المتحدة وتليها المملكة العربية السعودية التراتبية من حيث نسبة المساهمة.

- انتهى -


ZTE R5300 G5 server achieves a remarkable feat by surpassing the previous world record in the SPEC test


  • Establishing an unprecedented benchmark for the SPECrate 2017 Integer score
  • The SPEC test accomplishments serve as a testament to ZTE's leadership in delivering server products with exceptional performance


Shenzhen, China, 16 May 2023 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions announced today that its R5300 G5 server has shattered the world record in the SPEC CPU 2017 test, showcasing outstanding performance. The latest test results, released by SPEC, a respected international organization for performance evaluation, solidify this remarkable achievement. 

According to the test results published on the official SPEC website, the ZTE R5300 G5 server has achieved an outstanding performance in the SPECrate 2017_int_peak/base test. It set a new world record by obtaining a peak score of 1,010/977 points, establishing an unprecedented benchmark for the SPECrate 2017 Integer score.  

SPEC (Standard Performance Evaluation Corporation) was founded in 1988 as an esteemed third-party test organization responsible for evaluating the application performance of systems. Comprising notable institutions like Stanford University, Tsinghua University, Microsoft, and dozens of world-renowned universities, R&D institutes, and IT enterprises, SPEC's primary objective is to establish, refine, and define a comprehensive set of standards for evaluating server application performance. The SPEC benchmarks are widely recognized as authoritative selection criteria for key industry users in sectors such as finance, telecommunications, and securities when choosing IT systems. 

The ZTE R5300 G5 server product, launched in January 2023, uses the latest Intel ®Xeon® fourth-generation scalable processor with a built-in acceleration engine to effectively improve application performance. This server supports a maximum of 120 cores across two channels, delivering strong computing power. With the high memory bandwidth design, the server provides 32 DDR5 memory slots with the rate of up to 4,800MT/s, improving bandwidth performance by 150%. It supports Intel ® Optane  persistent memory 300 series (Crow Pass). The new PCIe 5.0 improves bandwidth by 15% and provides powerful hardware acceleration capabilities.

Furthermore, the new R5300 G5 server can be flexibly expanded to provide a maximum of forty-one 2.5" disk positions" or twenty 3.5" disk positions and + four 2.5" disk positions. It provides high-speed I/O interfaces based on the hardware modularization and software platform design, and can be configured as required to meet differentiated requirements in different application scenarios. 

The new-generation G5 series products have undergone optimization in heat dissipation design, power module, and mainboard layout. They feature high-performance copper heat pipe heat sinks, resulting in a 15% reduction in thermal resistance. As a result, the measured temperature of CPUs is lowered by 5, effectively meeting the heat dissipation requirements even for CPUs with the highest power consumption of 350W in the full EagleStream series. 

Moreover, the new G5 series servers are equipped with the liquid cooling heat dissipation technology, employing cooling plates to enhance their efficiency. This implementation enables the data center's Power Usage Effectiveness (PUE) to be reduced to 1.15. The cooling plates and pipes are securely interconnected, and intelligent monitoring is in place for all the pipes. Additionally, the servers support second-level alarms for liquid leakage, ensuring both environmental sustainability and product reliability in terms of green and low-carbon performance.

ZTE adheres to rigorous standards across every stage of the product lifecycle, including design, production, testing, and after-sales services. Every product undergoes over 10,000 meticulous test items prior to delivery, ensuring comprehensive quality assurance. Additionally, all devices are subjected to round-the-clock high-temperature aging tests to guarantee the stability and reliability of the products. This commitment to stringent testing ensures that ZTE delivers products of the highest quality to its customers. 

In 2021, ZTEs previous-generation server product, the R5300 G4X, achieved success by winning two SPEC CPU 2017 benchmark tests. With the introduction of the new-generation R5300 G5 products, ZTE has once again set a new world record in SPEC CPU 2017 tests. These accomplishments serve as a testament to ZTE's leadership in deliver

ing server products with exceptional performance. ZTE's servers not only meet the stringent demands of industries such as telecommunications, finance, and the Internet, but also provide stable and high-quality solutions. They play a crucial role in facilitating the digital transformation of various sectors and building reliable and robust computing infrastructure for businesses. joins forces with WhatsApp to assist GCC enterprises in driving business growth


UAE, May 16, 2023, a leading messaging platform that powers the future of business communications, has become a WhatsApp Business Solution Provider (BSP). The platform is now equipped to support and assist enterprises in the Gulf Cooperation Council (GCC) in effectively managing WhatsApp conversations with their customers and driving business growth.


This recognition places the company in an exclusive category as a WhatsApp BSP globally, highlighting its commitment to offering the most cutting-edge messaging solutions that enhance customer communication and relationships.


Following this, businesses using can now seamlessly integrate with the WhatsApp Business Platform directly from Meta’s cloud servers for faster updates and better message delivery times. With direct access to Meta’s support team, will also be able to better facilitate customer requests such as WhatsApp Business verification.


As an omnichannel customer conversation management software, enables multiuser access to the WhatsApp Business Platform, making it possible to receive and respond to multiple customer messages from a single WhatsApp number. It adds value by providing businesses with a comprehensive set of tools, including an advanced automation builder and detailed analytics on team and agent performance. In addition, supports seamless integration with custom messaging channels and over 5,000 applications like CRMs and e-commerce platforms, such as Hubspot, Salesforce, Shopify, and Magento.


With becoming a WhatsApp BSP, companies will also be able to manage their WhatsApp business accounts and conversations on This entails managing their WhatsApp business profile, creating and approving messaging templates, as well as viewing and paying for their WhatsApp conversation charges, all through a single interface. enables businesses to comply with WhatsApp's policies and regulations, such as obtaining customer consent to receive messages from a business. By offering multiple chat entry points, such as ads that click to WhatsApp, QR codes and chat links, as well as obtaining opt-ins as part of an automated conversation with customers, removes the friction in customer communication.


Gerardo Salandra, CEO of, said: “As a WhatsApp BSP, we are committed to offering clients a seamless messaging experience over WhatsApp. Our comprehensive messaging solutions cater to key GCC industries, such as e-commerce, healthcare, logistics, and hospitality, and we intend to innovate further to help businesses drive growth, brand loyalty, and revenue. looks forward to serving the rapidly growing GCC market and unlocking the full potential of instant messaging for businesses in the region.”


In the GCC and Middle East, new businesses are quickly emerging across a variety of industries. As instant messaging usage has increased, businesses have turned to WhatsApp as their main means of customer communication. Given the sheer amount of WhatsApp users in the region, having a strong presence on this platform has become imperative. has contributed to the success stories of numerous GCC businesses, including Etisalat, Dalilk Academy, and Abjadiyat. It has also empowered organisations like Colour My Plate, a Dubai-based meal subscription service, and 800 Storage, a storage and warehousing company to boost their WhatsApp conversion rates by up to 40 per cent.


The platform’s new status as a WhatsApp BSP equips to help businesses improve the efficiency of their messaging operations, as well as boost customer satisfaction and retention for steady business growth. Interested clients can try the messaging software for free and get a WhatsApp Business Platform  account in minutes.


Kingston Technology: How upgrading your hardware can boost your performance without the need for a new system


  • Kingston Technology announces memory and storage upgrades are a viableefficient option for consumers in todays challenging economic climate
  • Instead of replacing a whole system, upgrading can result in valuable cost savings and vital performance gains


Dubai, UAE – 16 May 2023: In today’s digital-first world, computers and laptops have never been more indispensable in our personal and professional life. As technological advancements unfold at unprecedented pace, there is now a widespread expectancy among consumers for traditional issues such as lag time, slow booting, and substandard performance to be addressed in their entirety. However, computers and laptops may experience significant slowdowns and performance problems, even today.

Kingston Technology, an affiliate of Kinston Technology Company, Inc., a world leader in memory products and technology solutions, is calling on consumers across segments to consider their options when such instances arise, pointing out the benefits of looking at other ways to improve and upgrade performance rather than buying new devices.

Given today’s economic climate and related factors including inflation, increasing prices, and the cost of living crisis impacting the wider global community, Kingston Technology is raising awareness surrounding its ‘Upgrade It, Don’t Replace It’ approach, shedding light on the importance of PC upgrade to boost productivity.

“Although demands for the latest innovations have never been higher, purchasing new PC or laptop devices is a luxury some may wish to avoid at present due to turbulent economic conditions,” explained Antoine Harb, Team Leader, Middle East , Kingston Technology. “Rather than replacing hardware when performance wanes, consumers can upgrade their current systems and optimize them, thereby prolonging their use with a ‘brand new’ feel. This is a viable, cost-effective avenue for solving emerging or persisting issues. End-users will continue enjoying the workflows they are accustomed to without replacing systems, which ultimately represents a prudent short-to-midterm investment.”

Whether it be enterprises, SMEs, gamers, or everyday consumers, Kingston Technology highlights that memory and storage upgrades are prudent ways to maximize the performance of existing systems. While many believe memory and storage have the same effect, they have varying roles within computers and the company stresses it is important to first know the difference.

Memory, also known as DRAM (Dynamic Random Access Memory), is where information is constantly being processed and computers utilize RAM for immediate purposes, such as working on applications, editing documents, or opening emails, although DRAM is only accessed on a short-term basis and information is lost if not saved. Storage, meanwhile, is either the hard-disk drive (HHD) or the solid-state drive (SSD) where data is recorded and stored indefinitely. Computers use storage to hold operating systems, applications, and data that can be accessed on a long-term basis.

“Higher capacities of memory and storage come with several valuable benefits for consumers. Besides cost-efficiency, these upgrades overcome vulnerabilities, enhance device security, boost performance, empower users to choose the right level of capacity for their needs, and ensure they keep up with the latest software developments,” continued Harb. “Various solutions are available for consumers to immediately begin availing these outcomes and this is particularly relevant for enterprises, which generally have a three-year refresh cycle and purchased laptops at the beginning of the COVID-19 pandemic to support remote working in early 2020. Again, upgrading is a viable option as opposed to purchasing new systems.”

Among the most effective devices for a successful upgrade is Kingston Technology’s NVMe range, which are proven to bolster productivity with significantly faster speeds and less reduced lag time, as well as faster transfer rates compared to SATA SSDs. NVMe is a newer generation of storage access and transport protocol for flash and next-generation SSD that delivers the highest throughput and fastest response times yet – for all types of enterprise workloads and SME, gaming, and data center requirements.


High-performance storage for desktop and laptop PCs is available via the Kingston KC3000 PCle 4.0 NVMe M.2 SSD, which delivers the next-level performance using the latest 4x4 NVMe controller and 3D TLC NAND. Consumers can upgrade the storage and reliability of their system to keep up with demanding workloads and experience better performance with software applications such as 3D rendering and 4K+ content creation.


Kingston FURY™ Beast DDR5 memory is another DRAM innovation that brings the latest cutting-edge technology for next-gen gaming platforms. Taking speed, capacity and reliability even further, DDR5 arrives with an arsenal of enhanced features, like ECC (ODECC) for improved stability at extreme speeds, dual 32-bit subchannels for increased efficiency and an on-module power management integrated circuit (PMIC) to provide juice where it’s needed most.


“These solutions are prime examples of why upgrading hardware is more beneficial and suitable for consumers in the short to mid-term,” added Harb. “Upgrading memory with NVMe solutions is a pre-requisite for efficient use of applications, increasing performance, avoiding sudden system crashes, and more. Alternatively, upgrading storage via SSD can enhance performance with superior power efficiency, faster speed, greater responsiveness, and more space for essential files. We therefore urge consumers from every segment to explore the upgrade options available to them before replacing their hardware without prior consultation.”


"كينغستون تكنولوجي": كيف يمكن أن تؤدي ترقية أجهزة الكمبيوتر إلى تعزيز أدائك دون الحاجة إلى نظام جديد كليًا


  • تعلن كينغستون تكنولوجي أن ترقيات الذاكرة ووحدات التخزين هي خيار فعال للمستهلكين وسط المناخ الاقتصادي الحالي المليء بالتحديات
  • بدلًاً من استبدال نظام كامل، يمكن أن تؤدي ترقية المكونات إلى توفير في التكلفة ومكاسب ملحوظة في الأداء


دبي، الإمارات العربية المتحدة  في 16 مايو 2023أصبحت أجهزة الكمبيوتر المكتبية والمحمولة، في العالم الرقمي الذي نعيشه اليوم، أكثر أهمية من أي وقت مضى في حياتنا الشخصية والمهنية. ومع تطور التقدم التكنولوجي بوتيرة غير مسبوقة، من المتوقع أن تتم معالجة مشاكل تقليدية مثل التأخر، والتشغيل البطيء، والأداء دون المستوى بالكامل. ومع ذلك، قد تواجه أجهزة الكمبيوتر المكتبية والمحمولة تباطؤًا كبيرًا ومشكلات في الأداء، حتى يومنا هذا.

تدعو "كينغستون تكنولوجي إحدى الشركات التابعة لكينغستون تكنولوجي، العالمية الرائدة في تصنيع منتجات الذواكر الإلكترونية والحلول التقنية، المستهلكين عبر القطاعات للنظر في خياراتهم عند ظهور مثل هذه المشكلات، مع الإشارة إلى فوائد البحث عن طرق أخرى لتحسين وترقية الأداء بدلًا من شراء أجهزة جديدة كليًا.

ونظرًا للأحوال الاقتصادية التي نعيشها اليوم والعوامل ذات الصلة بما في ذلك التضخم وزيادة الأسعار وأزمة تكلفة المعيشة التي تؤثر على المجتمع العالمي، تعمل"كينغستون تكنولوجي"على زيادة الوعي حول نهج "الترقية، بدلًا من الاستبدال''، مع تسليط الضوء على أهمية ترقية جهاز الكمبيوتر لزيادة الإنتاجية والأداء.

وأوضح أنطوان حرب، رئيس فريق"كينغستون تكنولوجي" في الشرق الأوسط قائلًا: "على الرغم من أن الطلب على أحدث الابتكارات لم يكن أعلى من أي وقت مضى، إلا أن شراء أجهزة الكمبيوتر أو اللابتوب يعد رفاهية قد يرغب البعض في تجنبها في الوقت الحالي بسبب الظروف الاقتصادية المضطربة. فبدلًا من استبدال الأجهزة بالكامل عندما يتراجع الأداء، يمكن للمستهلكين ترقية أنظمتهم الحالية وتحسينها، وبالتالي إطالة أمد استخدامها مع الاستمتاع بإحساس "تجربة جهاز جديد". فهذه وسيلة قابلة للتطبيق وفعالة من حيث التكلفة لحل المشكلات الناشئة أو المستمرة. كما سيستمر المستخدمون النهائيون في الاستمتاع بسير العمل الذي اعتادوا عليه دون استبدال الأنظمة بأكملها، وهو ما يمثل في النهاية استثمارًا حكيمًا قصير المدى إلى متوسط المدى".

وسواء كانت مؤسسات أو شركات صغيرة ومتوسطة أو لاعبين أو مستهلكين عاديين، تسلط "كينغستون تكنولوجي" الضوء على أن ترقيات الذاكرة ووحدات التخزين هي طرق حكيمة لتحسين أداء الأنظمة الحالية. بينما يعتقد الكثيرون أن الذاكرة ووحدة التخزين لهما التأثير نفسه، إلا أنهما لهما أدوار مختلفة داخل أجهزة الكمبيوتر وتؤكد الشركة على ضرورة معرفة الفرق أولًا.

الذاكرة، والمعروفة أيضًا باسم ذاكرة الوصول العشوائي الديناميكية ((DRAM، هي المكان الذي تتم فيه معالجة المعلومات باستمرار، وتستخدم أجهزة الكمبيوتر ذاكرة الوصول العشوائي للأغراض الفورية، مثل العمل على التطبيقات أو تعديل المستندات أو فتح رسائل البريد الإلكتروني، على الرغم من أنه يتم الوصول إلى DRAM لفترة قصيرة، ويتم فقدان المعلومات إذا لم يتم حفظها. أما وحدة التخزين، هي إما وحدات الأقراص الصلبة (HDD) أو وحدات الحالة الثابتة (SSD) حيث يتم تسجيل البيانات وتخزينها إلى أجل غير مسمى. وتستخدم أجهزة الكمبيوتر وحدات التخزين للاحتفاظ بأنظمة التشغيل والتطبيقات والبيانات التي يمكن الوصول إليها على المدى الطويل.

وواصل حرب قائلًا: "تأتي السعات العالية للذاكرة والتخزين مع العديد من الفوائد القيمة للمستهلكين. إلى جانب الفعالية من حيث التكلفة، فإن هذه الترقيات تتغلب على الثغرات الأمنية وتعزز أمان الجهاز وتعزز الأداء وتمكن المستخدمين من اختيار المستوى المناسب من السعة لاحتياجاتهم، وتضمن مواكبة أحدث تطورات البرامج. كما تتوفر حلول مختلفة للمستهلكين للبدء فورًا في الاستفادة من هذه النتائج، وهذا مهم بشكل خاص للمؤسسات التي لديها دورة تحديث مدتها ثلاث سنوات وأجهزة كمبيوتر محمولة جديدة منذ بداية وباء COVID-19 لدعم العمل عن بُعد في أوائل عام 2020. وأكرر وأقول إن الترقية حل أكثر فاعلية من شراء أنظمة وأجهزة جديدة كليًا".

ومن بين الأجهزة الأكثر فعالية للترقية الناجحة هي مجموعة أقراص خاصية الذاكرة غير المتطايرة NVMe من كينغستون، التي ثبت أنها تعزز الإنتاجية بسرعات أعلى بشكل ملحوظ ووقت تأخير أقل، بالإضافة إلى معدلات نقل أسرع مقارنة بوحدات تخزين SATA SSDNVMe هي الجيل الأحدث من وحدات التخزين والنقل السريع وتعد الجيل الجديد من أقراص الحالة الثابتة التي توفر أعلى إنتاجية وأسرع أوقات استجابة حتى الآن - لجميع أنواع أعباء عمل المؤسسات ومتطلبات الشركات الصغيرة والمتوسطة والألعاب ومراكز البيانات.


يتوفر تخزين عالي الأداء لأجهزة الكمبيوتر المكتبية والمحمولة عبر وحدات Kingston KC3000 PCle 4.0 NVMe M.2 SSD، التي تقدم أداءً من المستوى العالي باستخدام أحدث وحدة تحكم 4x4 NVMe وتقنية 3D TLC NANDويمكن للمستهلكين ترقية تخزين وموثوقية نظامهم لمواكبة أعباء العمل المتطلبة وتجربة أداء أفضل عند استخدام برامج العمل ثلاثي الأبعاد وإنشاء المحتوى بجودة 4K+.


تعد ذاكرة الوصول العشوائي الديناميكية Kingston FURY Beast DDR5 ابتكار آخر يقدم أحدث التقنيات المتطورة لمنصات الألعاب من الجيل الجديد. حيث تقدم سرعة وسعة وموثوقية من مستوى آخر، وتصل ذواكر DDR5 مع ترسانة من الميزات المحسّنة، مثل ECC (ODECC) لتحسين الاستقرار على السرعات القصوى وقنوات فرعية مزدوجة 32 بت لزيادة الكفاءة ودائرة متكاملة لإدارة الطاقة على الوحدة (PMIC) لتوفير الطاقة اللازمة عند الحاجة.


واختتم حرب قائلًا: "تعد هذه الحلول أمثلة بارزة على سبب كون ترقية المكونات التقنية أكثر فائدة وملاءمة للمستهلكين على المدى القصير إلى المتوسط، حيث تعد ترقية الذاكرة باستخدام حلول NVMe ضرورة للاستخدام الفعال للتطبيقات وزيادة الأداء وتجنب أعطال النظام المفاجئة والمزيد. كما يمكن أن تؤدي ترقية وحدة التخزين عبر SSD إلى تحسين الأداء بكفاءة وتحقيق سرعة استجابة أفضل وتوفير مساحة أكبر للملفات المهمة؛ لذا، نحث المستهلكين من كل قطاع على استكشاف خيارات الترقية المتاحة لهم قبل استبدال أجهزتهم بالكامل دون استشارة مسبقة".