Bundesliga Introduces Captain: New Feature Provides Video Content, Data, and Historical Knowledge to Fans in the Bundesliga App | |||||
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Dubai, UAE, 9 June 2026 – The Bundesliga is expanding its official app with an innovative feature that takes interactive and personalized use to the next level: the AI assistant “Captain,” developed together with the Bundesliga’s long-standing partner Amazon Web Services (AWS), is now available. This conversational interface, built on AWS data and AI services, gives fans access to live statistics, historical match data, tactical analyses, trivia, and video highlights. Captain is available now to help fans with questions during the Bundesliga summer break: the new feature also has access to the match data from the FIFA World Cup 2026 as well as past World Cups. Smart companion for all football enthusiasts Captain gives fans the ability to ask questions about the Bundesliga and individual matches, clubs and players via the chat function. For example, “Show me all Harry Kane’s headed goals in a video”, to which Captain responds with a personalized video playlist for the user. In addition, fans receive recommendations tailored to their personal interests and previous behavior in the app, including insights into live events and historical Bundesliga data based on their preferred clubs. Captain is a knowledgeable companion for football enthusiasts, actively interacting with app users and responding to their queries in German or English based on their preference. Coach Mode: Learn and get involved in a playful way The new “Coach Mode” combines knowledge and competition. Captain’s gamification module offers the opportunity to take part in a football quiz every day and to demonstrate – or expand – your expertise. Those who know a lot about football rules, tactics, and the history of the game can collect points for the leaderboard. As the new feature is available internationally, the results are displayed in country rankings. “Coach Mode” adapts to the individual level of knowledge and thus introduces new users to football and the Bundesliga in a playful way. Bastian Zuber, Chief Product & Technology Officer of Bundesliga Media, explains: “With the help of cutting-edge AI, we are opening up a new dimension of football content for fans. Captain delivers what football enthusiasts have asked of us in the past: it makes real-time statistics, historical data and our comprehensive Bundesliga video content accessible to them. This has been achieved thanks in no small part to the excellent collaboration with our partner AWS.” AWS Global Head of Sports Julie Souza says: “Fans can get overwhelmed with fragmented information across multiple apps and platforms. Captain brings everything into one intelligent companion that knows decades of football history, understands what's happening on the pitch in real time, and adapts to each individual fan. Whether you've followed the Bundesliga for 20 years or are discovering the sport as soccer takes center stage this summer, Captain meets you where you are." Captain learns from every interaction and will be continuously developed and expanded based on available data and user feedback. New users can download the app to get started, and existing users should update to the latest version to access the new features. ###
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